The 28-year relationship between Apple and TBWA/Media Arts Lab is likely one of the longest, most profitable partnerships ever solid between a model and advert company. And it’s not even near slowing down.
Apple received Artistic Marketer of the Yr at Cannes Lions in June, and I sat down with TBWAMedia Arts Lab’s world CEO Katrien De Bauw and world chief artistic officer Brent Anderson to speak about how the 2 corporations work collectively to maintain the magic going.
Subscribe to Quick Firm Premium to look at the video interview on:
- The guiding rules that outline TBWA/MAL’s 28-year partnership with Apple
- What De Bauw and Anderson consider is crucial ingredient of the connection that produces nice work
- How the company interprets advanced matters like privateness into easy, intelligent messages
- Why that viral Pedro Pascal quick movie embodies what they attempt to do for Apple on each challenge
