Jersey Mike’s is bringing a brand new face to the desk — and he is no stranger to sports activities followers. The sub sandwich chain, ranked #2 on the 2025 Franchise 500, has tapped Eli Manning, the two-time Tremendous Bowl MVP and longtime New York Giants quarterback, to star in its first-ever NFL marketing campaign. The transfer, delivered with a wink, playfully benches actor Danny DeVito, who has served because the model’s superstar frontman for the previous three years.
The marketing campaign indicators a brand new period for Jersey Mike’s, which has been steadily rising from a regional favourite right into a nationwide powerhouse. With a latest majority funding from non-public fairness agency Blackstone and a brand new partnership because the “Official Sub Sandwich Sponsor of the NFL,” the corporate is seizing the second to increase its attain. Manning’s arrival because the model’s newest spokesperson underscores its technique: Use humor and star energy to construct deeper ties with sports activities followers whereas persevering with to scale on a worldwide stage.
Associated: Contemplating franchise possession? Get began now to search out your customized checklist of franchises that match your way of life, pursuits and price range.
Manning vs. DeVito
The brand new advert introduces Manning as Jersey Mike’s latest spokesperson — solely to have DeVito crash by way of the roof like a superhero and accuse him of stealing the highlight. The spot highlights the distinction between the 6’5″ quarterback and the 4’10” actor, leaning into their banter as they go nose-to-nose.
The video, titled, New Spokesperson, is a lighthearted manner of ushering Manning in as the brand new face of Jersey Mike’s whereas preserving DeVito within the combine, bridging the model’s previous and future.
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Hometown spokesman
DeVito’s function with Jersey Mike’s started in 2022, when he grew to become the model’s first-ever superstar endorser. A local of Asbury Park, New Jersey, his campaigns typically performed on nostalgia and Jersey delight — an ideal match for an organization based as a single sub store in Level Nice in 1956. DeVito helped personify Jersey Mike’s as greater than a sandwich chain, anchoring it within the state’s identification whereas connecting with audiences nationwide.
The 80-year-old DeVito lately wrapped Season 17 of It is All the time Sunny in Philadelphia, which capped off one other run of irreverent comedy with a surprisingly sentimental finale. Within the closing episode, his character, Frank, took half in a parody of The Golden Bachelor that ended with a rain-soaked proposal reverse visitor star Carol Kane, reuniting the duo many years after their time collectively on Taxi.
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A brand new chapter
With Blackstone’s $8 billion funding earlier this 12 months, the departure of founder Peter Cancro and the NFL sponsorship, Jersey Mike’s is a pressure within the franchise trade. The corporate, which opened its 3,000th location earlier this 12 months, is positioning itself as a worldwide quick-service big, increasing its advertising and marketing footprint throughout tv, streaming, digital platforms and worldwide sports activities audiences. Manning’s presence — coupled along with his enterprise portfolio, which incorporates non-public fairness and sports activities ventures like NJ/NY Gotham FC — offers the model each credibility and attain within the sports activities world.
As Jersey Mike’s shifts from a family-owned heritage model to a non-public equity-backed world contender, its partnership with the NFL represents extra than simply promoting. It is a signal that the sub store as soon as synonymous with easygoing New Jersey summers is now enjoying among the many heavyweights.
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Jersey Mike’s is bringing a brand new face to the desk — and he is no stranger to sports activities followers. The sub sandwich chain, ranked #2 on the 2025 Franchise 500, has tapped Eli Manning, the two-time Tremendous Bowl MVP and longtime New York Giants quarterback, to star in its first-ever NFL marketing campaign. The transfer, delivered with a wink, playfully benches actor Danny DeVito, who has served because the model’s superstar frontman for the previous three years.
The marketing campaign indicators a brand new period for Jersey Mike’s, which has been steadily rising from a regional favourite right into a nationwide powerhouse. With a latest majority funding from non-public fairness agency Blackstone and a brand new partnership because the “Official Sub Sandwich Sponsor of the NFL,” the corporate is seizing the second to increase its attain. Manning’s arrival because the model’s newest spokesperson underscores its technique: Use humor and star energy to construct deeper ties with sports activities followers whereas persevering with to scale on a worldwide stage.
Associated: Contemplating franchise possession? Get began now to search out your customized checklist of franchises that match your way of life, pursuits and price range.
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