Dakota Johnson has formally joined the Valentino household – and her first marketing campaign is already breaking the web. The Fifty Shades of Gray star fronts the style home’s Cruise 2026 assortment, captured by the lens of artistic director Alessandro Michele, who lately took cost of Valentino’s new period. Within the marketing campaign shot, shared by Valentino’s official deal with, Johnson lies on the ground in a fiery pink chiffon mini-dress price $9,900, cellphone in hand, exuding what can solely be described as glamour.
Dakota Johnson’s pink mini-dress was a part of Valentino’s Nocturne advert marketing campaign.(Instagram/@maisonvalentino)
The caption, “Intimacy in body,” sums up the temper completely – a quiet, cinematic second that one way or the other feels intimate but impossibly styled.
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Dakota Johnson’s $9,900 gown defines easy luxurious
The pink chiffon gown – a Valentino signature – options an off-the-shoulder neckline, delicate waist cutouts and refined knotted particulars that give it construction with out taking away from its lightness. The piece balances sensuality with ease, one thing Dakota Johnson has lengthy been recognized to embody in her vogue decisions.
Her look is accomplished with white patterned tights, unfastened waves and a minimalist no-makeup look that provides the entire shot a simple vibe. Blue heels and a black Panthea bag relaxation close by.
Followers on-line couldn’t get sufficient. “She makes pink look calm,” one commenter wrote underneath Valentino’s submit. One other added, “Nobody does quiet luxurious like Dakota.”
“This gown and bag combo is ideal,” wrote a viewer.
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Valentino’s ‘Nocturne’ second
The marketing campaign falls underneath Valentino’s “Nocturne” theme, which the model describes as a second that “inhabits a suspended threshold the place sleep and wake grow to be porous. It occurs in a lodge, a liminal house par excellence, the place intimacy and anonymity coexist and transience turns into permanence.”
Directed by Renell Medrano and photographed by Marili Andre, the marketing campaign captures this pervasive repetition of remoted gestures. “It is the edge the place, as Freud would say, dream begins to suppose for us. A world that, for a fleeting instantaneous, allowed itself to sleep collectively,” the official description additional reads.
