Colle McVoy chief inventive officer (CCO) Ciro Sarmiento has left the company after lower than two years, ADWEEK has realized. He joined in November 2023.
The company is actively in search of a substitute, based on sources acquainted with the matter.
Jessica Henrichs, CEO of Colle McVoy, stated Sarmiento’s departure follows “a number of months of planning and preparation.”
“He leaves with our heartfelt thanks for all his contributions to Colle McVoy and our greatest needs for his future plans,” she stated.
Sarmiento started his profession at Ogilvy & Mather in Colombia, rising from copywriter to inventive director. He made his approach to the U.S. by the use of Austin, TX, the place he was a inventive director at LatinWorks. He went on to carry inventive management roles throughout the nation at Leo Burnett, Dieste, Weber Shandwick, and Saatchi & Saatchi.
Over time, he’s led inventive work for main manufacturers together with Anheuser-Busch, Kellogg’s, PepsiCo, and extra.
Colle McVoy promoted Obele Brown‑West to president and named Jessica Henrichs CEO late final 12 months, rounding out a refreshed management staff. The company was named inventive AOR for Vitamix in Might and Dairy Queen in August.
