Clarks is doubling down on its Cloudsteppers line with a brand new plan to open standalone idea shops devoted to the gathering in Southeast Asia and the USA this yr.
Based on the U.Okay.-based footwear model, Clarks will open three Cloudsteppers idea shops in 2025, adopted by additional growth in 2026 — with 10-plus further places deliberate throughout Asia and the U.S.
Up to now, Clarks stated it should open the preliminary three shops within the cities of Shah Alam and Kuala Lumpur in Malaysia this month in addition to at La Palmera Mall in Corpus Christi, Texas in December.
The footwear firm added the Cloudsteppers growth “displays sturdy enterprise momentum for Clarks globally,” following important retail and digital growth throughout the U.S., Asia, Europe and the U.Okay. this yr. This contains new retailer openings and new market partnerships corresponding to Shein, Goal, Walmart and TikTok Store, Clarks famous.
As for the shop’s design, Clarks said that the retailers will likely be developed as “calm, welcoming areas” that enable shoppers to discover the Cloudsteppers assortment of breathable, ultra-light sneakers, sandals and laid-back boots.
This retail plan additionally comes as Clarks is about to develop its Cloudsteppers line past footwear. Based on the corporate, the brand new shops will introduce informal way of life necessities together with t-shirts, hoodies, socks, caps and luggage – all crafted with soft-touch materials and relaxed silhouettes that echo the model’s consolation aesthetic.
A rendering of a Clarks Cloudsteppers retailer.
Courtesy of Clarks
As Cloudsteppers evolves right into a head-to-toe way of life providing, Clarks famous that the gathering will additional develop in 2026 to incorporate athleisure favorites corresponding to leggings and windbreaker jackets.
Beforehand centered on girls’s ranges, Cloudsteppers can be increasing with menswear and equipment launching in 2025, adopted by males’s footwear in January 2026.
Raymond Chew, common supervisor of Southeast Asia at Clarks, stated in an announcement that the market is ripe for the primary Cloudsteppers way of life location. “With Southeast Asia’s hotter local weather and love for comfort-led footwear and attire, it’s an ideal match,” Chew famous. “This retailer brings a wholly new look and to the market – it’s trendy, relaxed and really way of life.”
Peter Quirke, vice chairman of retail for Clarks Americas, added that consolation know-how is the corporate’s “obsession.”
“We’ve engineered cushioning and ultra-lightweight innovation for many years – and we’re proud to make that consolation much more accessible by means of new retail environments and expanded way of life ranges,” Quirke stated. “Launching Cloudsteppers as a standalone expertise is a milestone we’re extremely enthusiastic about, and there’s a lot extra to return in 2026.”
A rendering of a Clarks Cloudsteppers retailer.
Courtesy of Clarks
