Emma Chopova and Laura Lowena have emerged among the many new guards of London vogue for turning their area of interest aesthetic right into a rising enterprise.
Throughout a preview, the duo behind Chopova Lowena, winner of the 150,000 pound BFC/Vogue Designer Trend Fund, stated its three-year-old e-commerce is sort of as worthwhile as its wholesale enterprise.
On the present, there was a transparent sense of elevation. The venue was reimagined as a Chopova Lowena-branded American soccer field-side expertise with mascots serving crisps and newly launched fragrances permeating the room.
Emo cheerleaders marched down the runway, donning Chopova Lowena pop culture-meets-Bulgarian folklore uniforms in essentially the most luxurious remedies so far. One may inform how a lot effort the duo has gone into to raise basic Chopova Lowena staples just like the carabiner pleated skirts, bustier clothes, and graphic tees.
The feel collages, coloration mixtures, and dangling metallic and plastic gildings have been seizure-inducingly enjoyable and, extra importantly, regarded costlier and nicely completed than ever.
“We have been attracted by the stereotype of the cheerleader. She was, in a method, the lady who bullied us, but additionally the lady we wished to be. As we bought additional into the gathering analysis, we noticed that cheerleading creates a robust group for women. We actually like the concept emo women and outsiders are taking over cheerleading,” the duo stated in regards to the theme.
This season additionally they performed with chainmails, fake fur, ribbons, and components of American soccer, showcased two new baggage for his or her ongoing partnership with Sony headphones, fitted their fragrance bottles into leather-based holders, and debuted a water bottle collaboration with Chilly’s.
