Wendy Thomson Melling founding father of My Three Cats, a cat sitting enterprise, has launched a marketing campaign referred to as Cats Deserve Extra.
My Three Cats inspired cat homeowners to do their very own analysis in pet retailers and so they reported that cat merchandise are given a lot much less precedence than canine merchandise. Pet store homeowners have stated “cat homeowners don’t spend like canine homeowners” which is why they offer a lot much less shelf area to cat merchandise.
In accordance with Mintel, cat homeowners spend £ 8 billion a yr on their cats, in comparison with canine homeowners’ £10 billion. So cat homeowners DO spend so why aren’t pet retailers catering accordingly? Many cat homeowners are pressured to buy on-line at locations like Temu or Amazon who’re unregulated so probably promoting merchandise which are unsafe or cat homeowners have to purchase costly bespoke merchandise.
Pet business professional Clayton Payne, host of the Pet Enterprise Disruptors podcast and marketing consultant to main petcare manufacturers explains:
“I can let you know proper now, nearly all of R&D cash within the business goes into cat. Issues are altering quick – 31% of cats within the UK are actually saved completely indoors, up from simply 15% in 2011. That shift displays a deeper change: the function of the cat inside the household construction is evolving. As their significance grows, we’re seeing actual momentum behind premiumisation and innovation within the class. The business is aware of it’s behind relating to cats, and it’s transferring rapidly to catch up”
What doesn’t assistance is there are lots of difficult and outdated stereotypes of cat homeowners in society and infrequently portrayed by the media comparable to “They don’t spend cash”, “They don’t care for his or her cats like canine homeowners care”, “Cat homeowners are bizarre/’loopy cat woman’” and “Cats don’t want something, they’re unbiased.”
The BBC reported on 2nd July 2025 that Cat-care demand is booming with catteries throughout the nation saying they’re absolutely booked for all the of the summer time months properly prematurely and thus there may be now hovering demand for in-home cat-care.
Demand for specialist, feline-focused care has by no means been higher. Cats are usually not small canine, they want species-specific care in their very own houses, not disturbing journeys to catteries.
After abandoning a high-pressure profession in finance, Warrington-based entrepreneur Wendy Thomson Melling turned her lifelong love of cats right into a enterprise. Based in 2017, My Three Cats is a specialist cat-sitting service that has rapidly change into the go-to supplier in Warrington and surrounding areas. Providing in-home, feline-focused care, the enterprise caters to the rising variety of cat homeowners looking for high-quality, compassionate care designed particularly for cats, not simply common pet sitting.
My Three Cats has gained a number of business awards, together with Theo Paphitis’ nationwide Small Enterprise Sunday accolade, and maintains 100% 5-star critiques throughout Google.
Wendy has expanded from being a solo cat-sitter to a 16-strong crew that features her daughter, Eloise.
Following fast development and a loyal consumer base, Wendy is now making ready to franchise the enterprise mannequin throughout the UK, creating alternatives for others to construct their very own profitable companies below the My Three Cats model.
“Constructing My Three Cats has modified every thing for me. It’s given me goal, freedom, and a lot happiness. Now I need to assist others do the identical. It’s a versatile, confirmed mannequin, constructed round compassion for cats.”
says Wendy, founding father of My Three Cats.
“I really imagine that is ‘cat remedy’ for the soul – and it’s the most effective feeling on the planet to receives a commission for doing one thing you like.”
Cat possession within the UK has boomed with stories there are 12.5 million pet cats now, that is solely barely behind canine possession figures and the hole is narrowing yearly, exhibiting that the pet cat sector is a rising business.
The franchise mannequin will supply full coaching, model assist, and a values-led method that prioritises each customer support and feline wellbeing.
Entrepreneurs, profession changers, and animal lovers enthusiastic about being a part of the My Three Cats enlargement are invited to be taught extra at: www.mythreecats.co.uk the place they’ll pre-register for extra data.
