Liv Schreiber, 28, was a latest school graduate working in New York Metropolis, constructing companies and a social media following, when she seen that numerous content material in her orbit centered on “maintaining with the Joneses” and summers spent with “slick-back buns” within the Hamptons. “I used to be like, You understand, I actually simply want I might bounce within the lake and put on no make-up and return to sleepaway camp,” Schreiber tells Entrepreneur.
Picture Credit score: Courtesy of Camp Social. Liv Schreiber.
Schreiber was well-positioned to deliver her thought to life. In 2019, she launched Model Caffeine, a digital advertising and marketing company, and in 2022, she based Scorching and Social, a social neighborhood that hosts meet-up occasions the place individuals of their 20s and 30s could make new pals.
Associated: The right way to Domesticate Real Friendships in a Digital Age
The 2-time founder already knew easy methods to harness the ability of branding and social media to forge in-real-life connections, and in Could 2023, she was decided to use that experience to Camp Social. Schreiber’s first camp came about only a few months later, in August, with 150 ladies in attendance.
Picture Credit score: Courtesy of Camp Social
Since then, Camp Social has solely grown in reputation. The upcoming camp, which value $880 per ticket and will likely be held August 22-24, offered out in 24 hours. Camp Social has additionally expanded to supply two camps per 12 months as a substitute of 1; the primary fall weekend will likely be September 26-28.
“ I’m agency in my perception that that is what everybody’s going to be doing in a couple of years.”
Schreiber has only one rule for Camp Social’s campers: Everybody comes solo and leaves as pals. “It is a lunch desk the place everyone seems to be welcome to take a seat,” she says.
Camp Social hosts ladies ages 21 and older (the oldest camper thus far was 65) and bunks them by age. Nevertheless, inter-generational friendships are additionally frequent, as campers meet new pals based mostly on the actions they select all through the weekend, Schreiber says.
Picture Credit score: Courtesy of Camp Social
The price of a ticket to Camp Social covers the weekend’s bills, from the bus trip from New York Metropolis to the Pocononos — an “iconic” begin throughout which persons are “singing, dancing and assembly one another,” Schreiber says — to the in depth listing of instructor-led actions, from boating to archery, yoga, candle-making and extra, and branded goodie baggage, which embody quite a lot of merchandise.
Associated: ‘They Gave Us All of the Free Stuff’: A Look Inside Amazon’s Lavish Mexican Retreat for Influencers
“I prefer to deal with it like an influencer model journey for the patron,” Schreiber says. “ I’m agency in my perception that that is what everybody’s going to be doing in a couple of years. I have been shouting right into a black gap, attempting to [get] manufacturers to grasp that influencers aren’t shopping for their merchandise — shoppers are.”
Schreiber stresses that Camp Social solely options merchandise that she actually believes in and has turned down those who aren’t the precise match. A few of Camp Social’s sponsors embody Dunkin’, fast-casual restaurant chain Dig Inn and nonalcoholic wine model Fre.
Picture Credit score: Courtesy of Camp Social
Schreiber is at all times looking out for brand new choices in service of what she calls “a very powerful” a part of Camp Social: Facilitating neighborhood and new friendships. “We are able to supply every part and any model on this planet, however on the finish of the day, it is in regards to the relationships,” Schreiber says.
Associated: The right way to Construct a Thriving Group That Will Skyrocket Your Enterprise
“Individuals have to know [that] connection is so vital. Offline.”
“Group” is the brand new buzzword for a lot of manufacturers constructing a presence on-line — and Schreiber has blended emotions about it. “It makes me each comfortable and unhappy as a result of generally individuals go into it with the flawed intentions or the intention of making one thing simply to promote,” she says.
Lately, it is authenticity and storytelling that make individuals and types stand out, in keeping with Schreiber.
On her personal social media accounts, Schreiber notices that the movies that carry out the very best are these during which she delves into the “why” behind her beginning Camp Social — and the real-life connections shaped. A number of pals she met at Camp Social attended her latest marriage ceremony. One in every of them gave a speech; one other signed the ketubah.
Picture Credit score: Courtesy of Camp Social
Associated: 6 Methods Your Firm Will Profit From Higher Group Involvement
In an period when many People wrestle to domesticate significant relationships greater than ever earlier than — 21% of U.S. adults really feel lonely, and 73% attribute it to know-how, in keeping with a latest report from Harvard Graduate College of Training — in-person connection stays Schreiber’s main purpose.
“There’s an enormous model story that we will inform right here,” Schreiber says, “however the principle factor that folks have to know is that connection is so vital. Offline. We have to make the most of social media as a device to be social and deal with the loneliness epidemic.”
This text is a part of our ongoing Girls Entrepreneur® collection highlighting the tales, challenges and triumphs of working a enterprise as a girl.
Prepared to interrupt by your income ceiling? Be part of us at Stage Up, a convention for bold enterprise leaders to unlock new development alternatives.
Liv Schreiber, 28, was a latest school graduate working in New York Metropolis, constructing companies and a social media following, when she seen that numerous content material in her orbit centered on “maintaining with the Joneses” and summers spent with “slick-back buns” within the Hamptons. “I used to be like, You understand, I actually simply want I might bounce within the lake and put on no make-up and return to sleepaway camp,” Schreiber tells Entrepreneur.
Picture Credit score: Courtesy of Camp Social. Liv Schreiber.
Schreiber was well-positioned to deliver her thought to life. In 2019, she launched Model Caffeine, a digital advertising and marketing company, and in 2022, she based Scorching and Social, a social neighborhood that hosts meet-up occasions the place individuals of their 20s and 30s could make new pals.
The remainder of this text is locked.
Be part of Entrepreneur+ immediately for entry.
