SLOANE HOME: Cabana Journal is on the transfer, with plans to open its first seasonal retailer in London on Friday at 29 Sloane Road in Chelsea. The momentary retailer is the newest addition to an increasing retail portfolio and goals to carry the jet-setter world of Cabana to life.
The shop, which spans 1,500 sq. toes, can be open from Friday till Dec. 31. It is going to provide Cabana’s residence and way of life collections in addition to the newly launched Cabana residence perfume assortment, which options 4 scents.
As well as, there can be classic furnishings, ornamental items, books and magazines, whereas trunk exhibits and occasions are deliberate for the approaching months. Martina Mondadori, who cofounded Cabana in 2014, can be slicing the ribbon alongside Aerin Lauder throughout an occasion on Friday. Lauder can even be signing copies of her newest e book, “Residing With Flowers.”
The London opening is a part of a wider rollout of bodily shops that started when Cabana opened its flagship in Milan in April 2024. That retailer, at 8 Through Borgospesso, was designed by Mondadori and Cabana cofounder Christoph Radl.
The Milan retailer was conceived as an extension of Casa Cabana, Mondadori’s childhood residence, which was adorned by Renzo Mongiardino. It displays the colourful fashion of the journal and contains a sculptural set up utilizing parts of the Cabana homeware assortment.
On the time, Mondadori stated she wished Milan “to be a journey of discovery: an area by which to linger over fantastically handcrafted objects, browse our eclectic classic finds or flip via a fastidiously curated collection of books.”
Earlier this yr, Cabana popped up on the Printemps New York retailer and hosted native trunk-show occasions in Charleston, S.C., and Dallas.
Cabana designs an in-house assortment of tableware and residential equipment, and can be a serial collaborator. It has labored on way of life and trend collaborations with manufacturers together with Destree, Antik Batik and The Colony Resort Palm Seashore to Tiffany & Co., Chaneli and Aerin.
