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Burger King has received the coveted Grand Prix prize on the 2025 Advertising Week Awards, in addition to the award for Lengthy-Time period Model Constructing for its work rejuvenating the model.
After dropping floor to established rivals and new gamers alike, the fast-food chain has been working to restart development within the UK over the previous six years.
Working with company BBH, Burger King has put its flagship burger, the Whopper, entrance and centre of its transformation plan, demonstrating its high quality and selling it because the “king of enjoyment”. The push resulted in an uptick in premium and ‘deliciousness’ perceptions, resulting in a rise in buyer base – regardless of class decline – and a “large proportion soar” within the variety of Whoppers offered yearly between 2017 and 2024.
“Burger King’s rejuvenation is a advertising success story,” says Russell Parsons, editor-in-chief of Advertising Week. “An extended-term play and advertising masterclass of perception, class understanding and inventive excellence that ended with a reinvigorated model, huge gross sales will increase and vastly improved notion. A worthy Grand Prix winner.”
Specsavers has received the celebrated Model of the 12 months award for its dedication to consistency, with its long-running ‘Ought to’ve gone’ marketing campaign persevering with to evolve and hit the mark. The corporate additionally constantly places its model function on the forefront, reaching development whereas persevering with to put money into its group and enterprise.
In addition to successful Model of the 12 months, the retailer additionally took house the prizes for Greatest Use of Social Media and Greatest Use of Content material.
In the meantime, Sainsbury’s chief expertise, knowledge and advertising officer, Mark Given, has been named Marketer of the 12 months. He has been central to reshaping the grocery store’s portfolio of manufacturers and boosting each worth and high quality perceptions.
Sainsbury’s celebrated its highest market share beneficial properties since 2016 within the yr to 1 March 2025. The grocery store’s worth perceptions have elevated by 370 foundation factors over the previous 4 years, with high quality perceptions up 200 foundation factors – credited partly to its Subsequent Stage technique and ‘save and make investments to win’ programme.
Burger King’s rejuvenation is a advertising success story.
Russell Parsons, Advertising Week
Bupa International has received the prize for Advertising Crew of the 12 months after reframing the position of selling from service operate to development engine over the previous three years. The group developed a method centered on 4 key pillars: working quicker and smarter, utilizing insights to “deeply” perceive prospects, compelling messaging and groups fuelled with “vitality, experience and empathy”.
The wide-ranging ”reset”, which additionally included a deal with coaching and upskilling, development planning and rebuilding functionality throughout six world hubs, led to a 104% improve in UK income alone and a 20% enhance to advertising ROI.
Bupa International additionally received the awards for Advertising Excellence and Functionality Constructing, and Greatest Use of Sponsorship or Partnerships.
Different massive winners embrace Ikea, which took house the prizes for Greatest Branded Expertise or Occasion and Model Innovation, and Uber, which was awarded the prizes for Excellence in Journey, Tourism and Hospitality and Greatest Use of Segmentation, Concentrating on and Positioning.
Each Ikea and Uber are shoppers of Mom – named Advertising Week’s 2025 Company of the 12 months – which has had a stellar yr. Working with different manufacturers, together with KFC and M&S, whereas including the likes of Adidas and Duolingo to its roster, the company achieved a 21% improve in income development in 2024.
The Expertise Trailblazer Award, in affiliation with the Promoting Affiliation, which celebrates the organisations and people opening the trade as much as new expertise, has been received by the Neverland Flying Academy.
“The Advertising Week Awards is a superb alternative to acknowledge and reward the numerous achievements that may be boasted by these within the advertising trade,” says Parsons.
“The macro atmosphere stays difficult, placing a pressure on sources and folks. Extra essential than ever, then, to supply a collective pat on the again. Congratulations to all our winners!”
The complete record of 2025 Advertising Week Awards winners shall be obtainable to view on the Winners’ Showcase shortly.
