September 25, 2025
Buyer-centric organizations comply with a easy precept: Prioritizing buyer wants and needs results in progress, innovation, profitability and extra. A 2021 McKinsey evaluation discovered that U.S. leaders in buyer expertise achieved greater than double the income progress of their much less customer-focused friends. Because the authors write, “methods centered on delighting prospects enable corporations to earn larger worth from their present buyer base—which ends up in concrete monetary outcomes.”
