The morning information exhibits began off the 2025-2026 broadcast season with excellent news for NBC’s Right now for the week of September 22.
NBC Information’ Right now overtook ABC Information’ Good Morning America to develop into the most-watched morning present in whole viewers and the Adults 25-54 demo within the week. It leaped forward of GMA courtesy of 94,000 further viewers. Nonetheless, its lead within the advertiser-coveted demo tightened as GMA confirmed some development.
In the meantime, Right now and CBS Information’ CBS Morning noticed development in whole viewers, whereas GMA was the one newscast to see good points within the advertiser-coveted demo of Adults 25-54.
This was additionally the primary week that the networks started utilizing Nielsen’s large knowledge and panel nationwide TV rankings. It combines the agency’s panel measurement with knowledge from cable, satellite tv for pc set-top packing containers, and sensible TVs throughout 45 million households and 75 million units.
NOTE: GMA was retitled on Tuesday (09/23/25) to GMA-ABC because of a particular report on President Trump’s remarks on the United Nations. This retitled telecast is excluded from the weekly and season averages. ABC’s weekly averages are primarily based on 4 days (Monday and Wednesday-Friday).
In keeping with nationwide stay + same-day rankings from Nielsen, GMA averaged 2.579 million whole viewers and 501,000 viewers within the A25-54 demo for the week of September 22. In comparison with the earlier week, ABC Information’ morning present was flat in whole viewers and up +4% within the demo. its efficiency to the identical week in 2024 (Sept. 23), GMA was down -2% in whole viewers however rose by +13% within the demo.
Right now was nonetheless first within the demo with 572,000 viewers, and it was additionally the No. 1 community in whole viewers with 2.673 million viewers for the just-concluded week. The printed noticed development of +6% in whole viewers however fell by -2% within the demo in comparison with the earlier week. It needs to be famous that Right now’s lead within the demo has narrowed, with 71,000 viewers separating it from GMA. the way it carried out throughout the identical week in 2024, Right now was up by +3% in whole viewers however down -14% within the demo.
Lastly, CBS Mornings had 1.853 million whole viewers and 295,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up +2% in whole viewers however down -4% within the A25-54 demo. Throughout the identical interval in 2024, CBS Mornings skilled a -11% decline in whole viewers and a -23% decline within the demo.
ABC NBC CBS • Whole Viewers: 2,579,000 2,673,000 1,853,000 • A25-54: 501,000 572,000 295,000
Supply: Nielsen, NTI Whole Viewers, Adults 25-54, and Adults 18-49 Nationwide Stay + Similar Day Massive Knowledge Plus Panel Program Rankings.; Present Week (w/o 9/22/25), Earlier Week (w/o 9/15/25) and 12 months-In the past Week (w/o 9/23/24).
