Judges stated, “The writer has proven excellent credibility and thought management on this class..A really deserving winner.”
The bottom breaking e book, Model Momentum, written by Tony Lewis, scooped the Gross sales and Advertising prime prize on the Enterprise Guide Awards held in Wembley, London, on tenth September. Now of their eighth 12 months, the Awards recognise the most effective in enterprise writing and thought management worldwide.
The judges praised Model Momentum for its readability, innovation and sensible software. On handing over the awards, the Enterprise Guide Awards stated;
“The writer has proven excellent credibility and thought management on this class. Their contemporary, progressive method and interesting content material, mixed with glorious case research, introduced the important thing messages to life in a means that feels related and provoking for companies of all sizes. A really deserving winner.”
The e book introduces a radical new means of understanding model progress – one which predicted the downfall of family names like Monarch Airways and The Physique Store earlier than their decline grew to become headline information.
Based mostly on years of pioneering analysis, Model Momentum equips entrepreneurs and enterprise leaders with a robust framework to trace and forecast model well being in a means that conventional metrics usually miss. It additionally reveals how manufacturers can keep relevance and freshness within the eyes of customers, which is so crucial to their longer-term success.
“Over 80% of manufacturers fail to take care of sustainable progress – not as a result of they don’t have an excellent product, however as a result of they lose momentum. Model Momentum is about figuring out that early, so companies can act earlier than it’s too late.” stated Tony Lewis.
Model Momentum in Motion
Imaginative and prescient One Analysis, the corporate behind the methodology, has built-in the idea into its model monitoring companies – offering purchasers with predictive insights into model fairness and advertising and marketing effectiveness. The method has change into a game-changer for firms desirous to keep away from stagnation and unlock constant progress.
“At Imaginative and prescient One, we’re proud to pioneer using Model Momentum in our model monitoring analysis,” stated Alex Brown, Director of Insights at Imaginative and prescient One. “It provides companies a clearer image of how their model is really performing – and it’s thrilling to see this considering recognised via the success of the e book.”
About Imaginative and prescient One
Imaginative and prescient One is an award-winning UK market analysis company specialising in model monitoring, buyer perception, and strategic analysis. Famend for its progressive use of Model Momentum Principle, Imaginative and prescient One helps organisations measure and develop model fairness with precision. Their insights empower manufacturers to make smarter advertising and marketing choices, enhance engagement, and drive sustained enterprise progress.
