A part of rising your TikTok profile is rising the quantity of engagement you obtain. TikTok engagement refers to actions that your viewers take in your posts, together with likes, feedback and shares.
Attain and follower counts will be thought of necessary metrics, however social media engagement exhibits how a lot your content material really resonates along with your supposed viewers. In case your movies are getting individuals to go away feedback or share them with their viewers, that’s a very good signal they’re discovering your content material related and fascinating.
All through this text, you’ll be taught extra about what precisely TikTok engagement entails, methods to calculate your TikTok engagement fee and methods to enhance your TikTok engagement.
What’s TikTok engagement?
TikTok engagement is outlined as any motion {that a} viewer takes in your TikTok video. These embrace:
Even a video view can rely as engagement, although the beforehand talked about actions point out a deeper degree of engagement from the viewer.
What’s a TikTok engagement fee?
Your TikTok engagement fee is a social media metric that lets you perceive what share of your video viewers work together extra along with your video. This metric offers useful perception into how successfully your content material engages your viewers.
When you’ve got a low engagement fee, you might must discover completely different content material concepts to see how one can higher resonate along with your viewers and entice them to go away feedback or share your movies. It’s necessary to trace metrics like this, particularly when working TikTok campaigns or influencer partnerships.
Having a transparent understanding of how persons are participating with a selected influencer lets you understand whether or not you desire a partnership with a TikTok influencer or not. Furthermore, your engagement fee metric to your personal model will seemingly be a giant a part of your social media reporting as an example that your social media group is producing high quality content material that resonates along with your model’s viewers.
Tips on how to calculate your TikTok engagement fee
When you can entry knowledge surrounding particular TikTok engagements inside your TikTok analytics—or different analytics software of selection—you’ll need to calculate your engagement fee your self.
The components for TikTok engagement fee is:
TikTok Engagement Charge = [(Total Likes + Comments + Shares)/Total Number of Views] x 100
You possibly can calculate your engagement fee per video or for all movies revealed over a specified time vary.
Let’s go over an instance.
When you use TikTok’s built-in analytics, the Overview part offers you with an in depth look into your engagements over a specified time interval (both 7 days, 28 days, 60 days or a customized time-frame you may choose):
Head over to the Attain tab, to search out your complete video views for a selected time interval as nicely.
You can even use a software like Sprout Social’s analytics to simply calculate your engagement fee. Log into your account and head to your TikTok Profiles dashboard to get a transparent take a look at your report.
Sprout Social’s knowledge makes calculating engagement fee simple, because it already combines all your engagements. Moderately than having so as to add these up as a part of the components, you may merely plug within the engagements and video views numbers.
Utilizing the info from Sprout Espresso Co., if we enter these numbers into our TikTok engagement fee components, we get these outcomes:
[190,024/1,112,731] x 100 = 17.1%
Multiplying your engagement proper by 100 on the finish helps the ultimate outcome come out in share kind, a typical format to your social media experiences. Give it a strive by signing up with Sprout Social for a free trial.
Tips on how to monitor your TikTok engagement
Monitoring your TikTok engagement is one strategy to know in case your content material technique on the app is working. By monitoring your metrics, you may determine developments, perceive your viewers on a deeper degree and make data-driven selections to gasoline your model account development.
Whereas TikTok provides native analytics, utilizing a complete social media administration software like Spout Social offers extra perception into your content material efficiency within the context of your total social technique.
Tips on how to monitor your TikTok engagements with Sprout Social
Connecting your TikTok profile to Sprout Social consolidates your analytics and engagement knowledge right into a single, highly effective platform. Join all of your social accounts to Sprout and evaluate your efficiency knowledge throughout networks.
Step 1. When you’re not but a buyer, you may get began with a free 30-day trial utilizing your small business electronic mail. This provides you full entry to reporting knowledge.
Step 2. Navigate to Settings after which click on Teams & Social Profiles.
Step 3. Click on Add a Social Profile and choose TikTok from the menu.
Step 4. Authorize the connection by logging into your TikTok account. As soon as linked, Sprout will start pulling in your profile knowledge and submit efficiency.
Step 5. As soon as your profile is linked, Sprout backfills 60 days of TikTok metrics. Sprout’s TikTok Profiles Report offers a complete view of the metrics that matter most, together with:
- Video Views
- Viewers Progress
- Engagement Charges (Likes, Feedback, Shares)
- Prime Performing Posts
Sprout Social centralizes your TikTok efficiency knowledge with insights from all of your different social networks. This unified reporting provides a single supply of reality, eliminating the necessity to bounce between native networks and analyze knowledge. For social media entrepreneurs, this implies you may simply evaluate cross-channel efficiency and current the total affect of your social methods to stakeholders.
Able to quantify your social media presence with Sprout? Join a free trial in the present day.
10 useful methods to spice up your TikTok engagement fee
Whereas 17.1% from our above instance is a fairly unbelievable engagement fee, that will not be the case for your small business. And that’s okay!
However you’re in all probability searching for a number of tricks to improve these numbers. Implement a few of these ideas into your TikTok technique to assist enhance your engagement.
1. High quality content material beats amount
Above all else, high quality content material is the way in which to go. Whereas you might have seen stats about how TikTok recommends posting 1-4 movies per day, but when these movies aren’t prime quality, nobody goes to wish to watch them.
As a substitute, purpose for a consistency that’s lifelike to your group however doesn’t sacrifice high quality. Plus, RivalIQ’s TikTok benchmark report discovered that almost all manufacturers are posting round 1.75 movies per week—a reasonably sustainable frequency versus a number of movies per day.
Take sustainable candle store, Mala the Model, for example. The model posts one video per enterprise day, so as much as 5 days per week (or fewer if there’s a nationwide vacation).
The model’s technique is straightforward however strong. The social media supervisor creates plenty of posts sharing behind-the-scenes content material, new scent updates, ideas, enterprise info and solutions to buyer questions. It’s good content material that doesn’t really feel rushed simply to push content material out.
Preserve this in thoughts as you construct out your personal TikTok content material technique.
2. Put up on the proper occasions
Even if you happen to’re persistently sharing high quality content material, posting on the flawed occasions means your viewers may not also have a likelihood to see and work together with it.
However it’s good to know extra than simply the most effective occasions to submit on TikTok. It’s worthwhile to know the most effective occasions to submit to your particular viewers. A TikTok scheduling software like Sprout Social may also help.
Whenever you get able to publish or schedule your TikTok movies by means of Sprout Social, you may entry our Optimum Ship Occasions characteristic, powered by our patented ViralPost(r) expertise. This AI-powered expertise analyzes your viewers’s engagement patterns to recommend the most effective occasions to submit. Take away the guesswork from publishing and maximize your TikTok video attain.
3. Inviting viewers to share what they suppose within the feedback
Invite engagement in your video by asking viewers to go away TikTok feedback. It is a good way to have the ability to maintain conversations along with your viewers by studying and responding to their feedback.
However greater than that, TikTok permits customers to answer a remark with a video, serving to you to additional interact along with your viewers. Let’s check out this instance from Gushers. The model posted a video with plenty of random meals combos, and somebody replied with a remark that claims, “Pretzel gushers.”
In response, Gushers created a video response making an attempt out the brand new meals combo:
This video generated nearly 1,000 views and plenty of new feedback. Attempt to interact your viewers by asking for feedback and responding to them while you obtain them. This may make it easier to improve your natural views on TikTok.
4. Put up persistently
Sure, high quality over amount. However, consistency can also be key.
Whenever you’re making a TikTok content material technique, it’s good to have a plan for how one can repeatedly pump movies out. High quality may be crucial consider your movies, however having a constant schedule so your movies are repeatedly displaying up in feeds is an in depth second.
Take into account batch-recording your video content material to make it simpler to submit extra persistently. This manner, you may create every week or so value of movies at one time, reasonably than having to drag out your recording tools each single day.
5. Outline your area of interest and follow it
Discover your area of interest. Certain, you would possibly promote candles. Or cookies. Or burrito bowls. However what particularly will dictate the kind of content material you share?
As a candle firm, you would possibly concentrate on behind-the-scenes content material that showcases the way you make every of your merchandise. As a cookie bakery, you would possibly concentrate on displaying off your completely different greatest promoting cookies. And if you happen to promote burrito bowls, you would possibly, like Chipotle, make memes a giant a part of your technique.
The underside line is that this—you wish to select a selected area of interest and focus to your content material. This manner, your viewers involves know what to anticipate out of your model they usually can take pleasure in every video or submit you set out.
Let’s check out Gymshark, a health attire retailer. This model’s TikTok technique doesn’t even focus on video content material. Each single one in every of Gymshark’s posts is a picture carousel with motivational textual content overlaying every picture.
This easy and constant technique garners the model a whole bunch of 1000’s if not thousands and thousands of views on every video. Discover your personal area of interest and use it to develop your viewers.
When you’re unsure the place to start out, think about searching the For You web page to see what different manufacturers and creators are doing. This may be an effective way to assemble inspiration to your personal TikTok advertising campaigns.
6. Benefit from user-generated content material
Consumer-generated content material is one other nice technique for rising engagement. Shoppers belief user-generated content material, with 86% saying they belief UGC over influencer content material and usually tend to purchase from a model sharing UGC.
UGC is a sort of content material—on this case, a TikTok video—that somebody has created that mentions your model or showcases your services or products by some means. You possibly can then reshare this content material by yourself feed as a type of social proof, letting your viewers know that you’ve got pleased prospects and that they could possibly be one, too.
Right here’s an ideal instance from Dunkin’. Certainly one of Dunkin’s prospects shared a video of them having fun with a Valentine’s Day-themed donut. Dunkin’s group discovered it and commented asking if they may repost it on their very own feed—the proper step to take earlier than sharing UGC along with your viewers:
Monitor your model throughout completely different social media platforms to see if anybody is posting movies mentioning you or your product. When you’re not discovering any natural UGC, think about placing out an ask to your prospects to share photograph or video content material you need to use. Or, you would possibly even look into hiring a UGC creator that can assist you compile some nice content material.
7. TikTok adverts can improve engagement
Working TikTok adverts can also be an effective way to succeed in a wider viewers, develop your viewers and subsequently improve your total engagement. There are a variety of several types of adverts, starting from model takeovers to sponsored hashtags. However probably the greatest kinds of adverts to extend engagement is the in-feed advert.
This is rather like a TikTok video that you just pay to advertise. Viewers can head to your profile, depart likes, add a remark and extra.
Check out this in-feed advert run by integration software program Zapier. It attracts individuals in by showcasing one thing helpful that may be achieved with its software. It consists of all the elements of an everyday submit—video, caption and hashtags.
Individuals may even swipe over to view the profile. An internet site will pop up first because the CTA for viewers to be taught extra. They will take motion in your web site, however then they’ll additionally head to your profile afterwards, doubtlessly watching extra of your movies or following your account.
Put collectively your personal TikTok adverts technique so you may attain a wider viewers and improve your engagement.
8. Hook the viewer
It’s extremely simple for viewers to proceed scrolling by means of their feed in case your video doesn’t instantly curiosity them, hook them or draw them in. There are lots of alternative ways to do that, and we’re going to stroll you thru a number of completely different examples to provide you a greater concept of methods to create your personal attention-grabbing video content material.
First, benefit from fashionable TikTok sounds in your content material. When completely different sounds are used usually—particularly in a means that’s recognizable and pleasant—it makes individuals cease scrolling to see the sound utilized in a enjoyable new means.
Check out Capri Solar utilizing the favored TikTok sound from The Kardashians of Kris Jenner displaying off her china assortment to a buddy. Many manufacturers and creators use this sound when showcasing one thing cool—and Capri Solar did simply that when displaying off its new straws.
One other strategy to seize consideration is to hook the viewer with an ideal story. Dive proper in with a powerful story hook in an effort to get them to cease scrolling—or use a textual content overlay to elucidate extra about your story so individuals wish to hear the total factor.
Whereas not a model, you could possibly additionally take a web page out of creator Alana Fineman’s ebook. She shares completely different restaurant skits and begins each video with the identical line—”Time for one more restaurant story.” And it pulls in her viewers and will get them prepared for story time each time.
Additionally, preserve a watch out for varied TikTok developments that your model can bounce on. These usually tend to pop up within the For You web page in the event that they’re well timed sufficient they usually’re additionally extra more likely to catch a viewer’s eye.
Lastly, think about hopping on a TikTok problem so long as it’s nonetheless related to your small business. Or, create your personal problem and problem your viewers to provide it a strive.
Right here’s an instance of a video that isn’t a problem, however simply could possibly be become one. Essie created a enjoyable and nostalgic ’90s nail artwork TikTok submit. The group simply may’ve turned this right into a problem by asking followers and nail influencers to create their very own ’90s appears.
Whereas there doesn’t essentially need to be an incentive, one nice strategy to improve engagement and participation is by providing a prize to the most effective (a extra subjective selection) or the video that will get probably the most likes (a extra simple possibility).
9. TikTok web optimization will improve your visibility
web optimization stands for SEO, and TikTok is a search engine. In actual fact, 40% of Individuals are utilizing TikTok as a search engine—so it’s good to take note of TikTok web optimization as part of your advertising technique.
Some ideas embrace:
- Utilizing TikTok’s predictive search that can assist you provide you with video concepts primarily based on what persons are searching for
- Incorporating your video’s focus key phrase(s) naturally into your video caption
- Including hashtags that use your video’s focus key phrase(s)
- Having a very good understanding of the TikTok algorithm and key rating elements
Be sure to’re together with web optimization inside your content material technique to extend possibilities of your video reaching your viewers and rising engagement.
10. Hashtag campaigns
Lastly, think about working a hashtag marketing campaign to assist unfold the phrase about your small business and its services or products much more. A hashtag marketing campaign creates a branded hashtag, then asks viewers to make use of that hashtag in their very own video content material to unfold the phrase.
Right here’s an ideal instance that’s fairly fashionable—#CanvaTok. It is a hashtag that graphic design software Canva makes use of inside its personal TikTok captions. However many different designers and small companies on the app additionally use it to point out off their completely different creations.
Making a hashtag marketing campaign can take a while to construct up. It’s worthwhile to use it sufficient inside your personal movies for it to begin to catch on, whereas additionally utilizing CTAs to get your viewers to make use of that TikTok hashtag inside their video captions as nicely.
Increase your TikTok engagement fee
Prepared to spice up your TikTok engagement fee? Begin implementing these 10 engagement methods and discover ways to preserve monitor of your total engagement fee.
To be taught much more about TikTok advertising, head over to take a look at our final information to making a TikTok advertising technique that can work for your small business.
TikTok engagement FAQ
What’s TikTok engagement?
TikTok engagement refers to any motion {that a} viewer takes in your video. This features a remark, like, share or comply with.
How do I test my TikTok engagement?
You possibly can test your TikTok engagement inside the built-in TikTok analytics characteristic or with any third-party analytics software like Sprout Social.
Why is my TikTok engagement so low?
There could possibly be a number of causes your TikTok engagement is low. You might need a more moderen account. You may not be creating video content material that’s very participating. Otherwise you may not be reaching the appropriate viewers along with your content material. Use our tricks to enhance your engagement and see if it will increase.
What is an effective TikTok engagement fee?
RivalIQ’s TikTok benchmark report dictates that the common engagement fee per follower is 5.7% on TikTok. So something greater than that could possibly be thought of a very good engagement fee.
What’s the common engagement fee on TikTok?
As we talked about, the common TikTok engagement fee is round 5 .7%.
