Best Times to Post on Instagram in 2025 [Updated October 2025]

Within the visually-driven world of social media, Instagram reigns as a high platform. Instagram is a must have platform for entrepreneurs seeking to join with engaged audiences with high quality imagery and interesting video content material. Whether or not your targets are to construct model consciousness or drive gross sales, Instagram presents a wealth of alternatives for companies of all sizes. However merely posting lovely photographs isn’t sufficient.

Timing is essential on Instagram, regardless of algorithm modifications. A fascinating publish can get misplaced if it’s revealed when your target market isn’t lively. That’s why understanding one of the best instances to publish is crucial for maximizing your attain and engagement. By strategically scheduling your content material, you possibly can improve visibility, likes and feedback, and drive outcomes to your model.

For visually impactful campaigns, we’ve additionally recognized optimum posting instances on Instagram, particularly for the UK and Australian areas:

Keep in mind: Instagram is a discovery platform. It’s essential to get your high-quality Instagram content material in entrance of potential prospects on the proper time.

Disclaimer

Information from Sprout Social embrace customers from numerous plan sorts, industries and areas. All instances are recorded globally (not by US Central Time), that means 9 a.m. in Los Angeles and 9 a.m. in London are recorded as 9 a.m. We advocate testing with your personal accounts to search out probably the most optimum ship instances.

Discover ways to establish your greatest instances to publish on Instagram with a free trial of Sprout Social and take a look at our ViralPost® function.

Begin a free Sprout Social trial

When is one of the best time to publish on Instagram?

The very best instances to publish on Instagram are:

• Mondays: 10 a.m.–5 p.m.
• Tuesdays: 11 a.m.–4 p.m.
• Wednesdays: 11 a.m.–4 p.m.
• Thursdays: 10 a.m.–1 p.m.
• Fridays: 9 a.m.–4 p.m.
• Saturdays: 9 a.m.–5 p.m.
• Sundays: 4 p.m.
• Finest days to publish on Instagram: Tuesdays by means of Thursdays
• Worst days to publish on Instagram: Saturdays

Our analysis discovered that the majority customers keep a Fb profile, however not too far behind is Instagram at 82% of customers. Like Fb, 51% of community customers use Instagram to maintain up with cultural moments and traits. Taking part in these conversations and understanding when traits are rising is essential–in case your viewers is there.

The greatest instances to publish on Instagram are typically Tuesdays by means of Thursdays between 10 a.m. and 4 p.m. We advocate scheduling Instagram posts these weekdays midmornings for optimum engagement. It’s sensible to benchmark these instances in opposition to your present metrics too.

Instagram has grown a great distance since its photo-only days. The app, which has 2 billion month-to-month lively customers, is a platform to share photos, movies, Reels and reside streams, simply to call a number of artistic content material sorts. Instagram lets manufacturers and influencers collaborate and accomplice seamlessly, and it continues to evolve its ecommerce options for higher buying experiences.

To achieve success on Instagram, manufacturers have to steadiness posting high-quality content material, persistently, and interesting and entertaining their audiences. Understanding these foundational efforts can assist information your Instagram advertising technique.

When are one of the best instances to publish Reels on Instagram?

Are one of the best instances to publish on Instagram completely different for static posts versus Reels? Our knowledge supply is inclusive of posts, Tales and Reels. The knowledge on this article ought to information you to uncover one of the best instances to publish any content material on Instagram to see optimistic engagement. This features a static publish, a Story with polls or a artistic Reel.

The very best instances to publish Reels on Instagram shall be just like our knowledge above: typically Tuesdays by means of Thursdays between 10 a.m. and 4 p.m. Our optimum ship time knowledge for Instagram is aggregated for Posts, Reels and Tales—each photos and movies.

For that cause, we advocate you take a look at posting Reels at completely different instances to uncover the best engagement instances for you. Needless to say a number of components go into Reels’ efficiency, whether or not it’s utilizing trending sounds, the Instagram algorithm or having an interesting video hook to seize your viewers’s consideration.

What’s the greatest day and time to publish on Instagram?

We all know one of the best time to publish on Instagram total, however what about for every day of the week?

Finest time to publish on Instagram on Monday

The very best time to publish on Instagram on Mondays is between 10 a.m. and 5 p.m.

The week begins with a large window of above common engagement, displaying customers are actively scrolling from late morning by means of the top of the normal workday.

Finest time to publish on Instagram on Tuesday

The very best time to publish on Instagram on Tuesday is between 11 a.m. and 4 p.m.

Tuesday is likely one of the greatest days for engagement on Instagram, with exercise concentrated in a stable block in the course of the noon and early afternoon hours.

Finest time to publish on Instagram on Wednesday

The best instances to publish on Instagram on Wednesdays are 11 a.m. to 4 p.m.

Matching Tuesday’s sample, Wednesday continues to be a peak day for Instagram exercise. This noon window is a dependable time to attach along with your viewers.

Finest time to publish on Instagram on Thursday

The very best instances to publish on Instagram on Thursdays are from 10 a.m. to 1 p.m. 

Engagement on Thursdays is highest throughout a extra condensed morning-to-lunchtime window. This can be a key time to seize consideration earlier than consumer exercise begins to shift towards the weekend.

Finest time to publish on Instagram on Friday

The very best time to publish on Instagram on Fridays is from 9 a.m. to 4 p.m.

Much like Mondays, Fridays see a protracted interval of excessive engagement, beginning earlier within the morning as customers search for content material to hold them into the weekend.

Finest time to publish on Instagram on Saturday

The very best time to publish on Instagram on Saturdays is 9 a.m. to 5 p.m.

Whereas our knowledge exhibits a really broad window of consumer exercise on Saturday, additionally it is the day with the bottom total engagement. This means that whereas customers are on-line, their consideration is much less targeted, making it a much less optimum day for posting essential content material.

Finest time to publish on Instagram on Sunday

The very best time to publish on Instagram on Sundays is 4 p.m.

Engagement on Sunday is most concentrated round a single peak within the late afternoon. This presents a strategic alternative to achieve audiences as they wind down their weekend and put together for the week forward.

What are one of the best instances to publish on Instagram by {industry}?

The information we shared offers a world outlook on when one of the best instances to publish on Instagram are, however {industry} is one issue that performs into the success of your social posts. Content material kind, viewers demographics and enterprise location are just some different components to think about.

Use this industry-level knowledge to assist inform your publishing calendar, and take a look at your optimum ship instances with social media experiments.

Finest instances to publish on Instagram for training and faculties

The very best instances to publish on Instagram for training and faculties are:

• Mondays: 11 a.m.–3 p.m.
• Tuesdays: 11 a.m.
• Wednesdays: 10 a.m.–5 p.m. and seven p.m.
• Thursdays: 11 a.m.–4 p.m.
• Fridays: 2 p.m.
• Saturdays: 2–8 p.m.
• Finest days to publish on Instagram for faculties and training: Wednesdays, Thursdays, Saturdays
• Worst days to publish on Instagram for faculties and training: Sundays

Colleges use Instagram to showcase campus life, scholar achievements, sporting occasions and different campus occasions by means of photographs, Reels and Tales, some even created by college students themselves. Utilizing Instagram can foster group and campus engagement and entice potential college students.

From K12 to larger training establishments, faculties noticed extra concentrated engagement instances on Instagram in comparison with final yr. Needless to say some faculties handle a number of social profiles (per school, athletics, and many others.) to fulfill their targets and successfully goal distinct audiences on the proper time. 

Colleges and training social media sources

Finest instances to publish on Instagram for monetary providers {industry}

The very best instances to publish on Instagram for monetary {industry} are:

• Mondays: 1–2 p.m.
• Tuesdays: 1–2 p.m.
• Thursdays: 1 p.m.
• Finest days to publish on Instagram for monetary providers {industry}: Mondays, Tuesdays
• Worst days to publish on Instagram for monetary providers {industry}: Weekends

Having a social media presence, even for regulated industries, is essential, particularly with many customers flocking to social media for buyer care. The monetary providers {industry} isn’t any completely different.

Companies throughout the {industry} can use Instagram to humanize their model with relatable content material, share edutainment Reels and promote monetary literacy with participating infographics and Tales to simplify advanced subjects.

On Instagram, the monetary providers {industry} sees excessive optimum send-time engagement throughout weekdays, primarily Mondays and Tuesdays, in the course of the early afternoons.

Monetary providers {industry} social media sources

Finest instances to publish on Instagram for meals and beverage {industry}

The very best instances to publish on Instagram for meals and beverage {industry} are:

• Mondays: 11 a.m.–1 p.m.
• Tuesdays: 11 a.m.
• Wednesdays: 11 a.m.
• Thursdays: 11 a.m.–midday and a pair of p.m.
• Finest days to publish on Instagram for meals and beverage {industry}: Mondays, Thursdays
• Worst days to publish on Instagram for meals and beverage {industry}: Saturdays

The meals and beverage {industry}, which incorporates eating places, has developed over the past a number of years. On-line orders, apps, supply providers—all of those play into how these manufacturers have interaction with prospects. Each social community has completely different advantages when interacting with prospects, and the meals and beverage {industry} isn’t any completely different. Partnering with influencers, displaying behind-the-scenes content material and providing promotions are a number of methods to participating with audiences on the app.

Meals and beverage {industry} social media sources

Finest instances to publish on Instagram for presidency

The very best instances to publish on Instagram for presidency are:

• Wednesdays: Midday–5 p.m.
• Thursdays: Midday–4 p.m.
• Fridays: 2 p.m.
• Finest days to publish on Instagram for presidency: Wednesdays, Thursdays
• Worst days to publish on Instagram for presidency: Sundays

In right now’s digital panorama, a robust social media presence is significant for presidency companies, as residents more and more flip to those platforms for info and engagement.

Companies can leverage social media to disseminate important public info, improve citizen dialogue, present instructional sources, handle public notion and supply service updates. This improves transparency, strengthens group relations and builds public belief.

On Instagram, authorities entities see the best engagement concentrated to midweek, principally Wednesdays and Thursdays, within the afternoons.

Authorities social media sources

Finest instances to publish on Instagram for hospitals and healthcare

The very best instances to publish on Instagram for hospitals and healthcare are:

• Tuesdays: 10–11 a.m.
• Finest days to publish on Instagram for hospitals and healthcare: Tuesdays, Thursdays
• Worst days to publish on Instagram for hospitals and healthcare: Sundays

Hospitals, clinics and healthcare suppliers use social media to teach the general public, assist sufferers really feel ready for his or her upcoming appointments, promote their applications for aspiring physicians, construct belief and join with their communities.

Having an lively social media presence permits hospitals and healthcare facilities to have interaction immediately with sufferers and reply questions. Use Instagram to share wellness suggestions, promote wholesome existence and humanize employees to construct belief.

Hospital and healthcare social media sources

Finest instances to publish on Instagram for nonprofit organizations

The very best instances to publish on Instagram for civic and nonprofit organizations are:

• Wednesdays: 5 p.m.
• Finest days to publish on Instagram for nonprofit organizations: Mondays, Wednesdays
• Worst days to publish on Instagram for nonprofit organizations: None

Civic, nonprofit and membership organizations use social media to lift consciousness for his or her causes and join with their communities. Whether or not it’s by means of Tales, posts or Reels, nonprofits share their story, spotlight volunteers and encourage group participation to construct significant connections and make an affect on their campaigns.

On Instagram, nonprofit organizations noticed above common engagement principally Mondays, Tuesdays and Wednesdays, from midmorning by means of the remainder of the afternoon.

With extra folks on-line participating with content material, these organizations have a chance to successfully nurture this viewers and construct the relationships important to furthering their causes.

Nonprofit organizations social media sources

Finest instances to publish on Instagram for retail

The very best instances to publish on Instagram for retail are:

• Mondays: 11 a.m. and 1–3 p.m.
• Wednesdays: 11 a.m.–midday
• Thursdays: 2 p.m.
• Finest days to publish on Instagram for retail: Mondays, Wednesdays
• Worst days to publish on Instagram for retail: Saturdays

It’s not a shock that just about each stage of the client journey occurs on social media. Retailers and types should use social media algorithms to their benefit. Shoppers are participating with manufacturers on Instagram on most weekdays, late mornings to midmornings, particularly on Mondays and Wednesdays.

Contemplate showcase product posts, influencer campaigns or gross sales promotions on the app to proceed driving gross sales. Whereas we don’t have knowledge on whether or not purchases are being made, we are able to assume product discovery, model consciousness and social buying purchases are factored in these posts.

Retail social media sources

Finest instances to publish on Instagram for journey and hospitality

The very best instances to publish on Instagram for journey and hospitality are:

• Sundays: 10 a.m. and midday
• Finest days to publish on Instagram for journey and hospitality: Sundays
• Worst days to publish on Instagram for journey and hospitality: Saturdays

The journey and hospitality industries noticed a major shift in engagement on Instagram. From inspiring wanderlust with vacation spot photographs or showcasing lodge facilities or journey packages, journey and hospitality manufacturers can have interaction audiences with high-quality video content material. Consider the way to use user-generated content material as a part of your Instagram technique as effectively.

Hospitality companies proceed to pivot their methods to have interaction with audiences all through the week. They’re seeing average engagement with scheduled branded content material in the course of the midmorning, however closely concentrated peak engagement throughout Sundays, that are peak journey days.

Journey and hospitality social media sources

How you can discover your personal greatest instances to publish on Instagram

Social entrepreneurs can plan content material extra successfully after they’re armed with knowledge. As social media continues to evolve, manufacturers and customers might want to evolve with it. Staying conscious of new content material codecs and traits would possibly make it easier to attain your viewers in sudden methods and construct extra genuine connections.

How you can discover your greatest time to publish on Instagram with Sprout Social

A social media administration device like Sprout Social can assist you drill into your analytics and develop tailor-made findings to your model accounts throughout all networks, holistically and individually. Achieve aggressive insights by evaluating your efficiency to your opponents, to search out new alternatives for engagement.

Sprout’s patented ViralPost® know-how makes use of the identical knowledge we used to take a look at all our buyer accounts to search out one of the best time to publish, based mostly in your account. ViralPost® algorithmically determines the outcomes for our Optimum Ship Instances function, a publishing choice obtainable in Skilled and Superior plans. Our proprietary machine studying function isn’t new, however we’re always studying and bettering our product to assist manufacturers floor insights sooner. Our objective is to assist individuals who use our product work extra successfully.

With options like publish tagging and cross-network reporting, you possibly can separate completely different parts like publish writer or varieties of content material, and drill down into how your posting time influenced your social success.

Step 1. Begin your free Sprout Social trial: Join a free trial of Sprout Social with your corporation e-mail and hook up with your social media profiles. This may permit the platform to collect knowledge out of your accounts and personalize the Optimum Ship Instances function to your particular viewers engagement patterns.

Choose the kind of Instagram account you need to hook up with: a Creator or Enterprise profile.

Step 2. Choose networks. Open the Compose window in Sprout to craft your social media publish. Choose the Instagram Profile(s) the place you need to publish.

Step 3. Compose your message. Full your publish with a compelling caption, visuals and related hashtags.

Step 4. Schedule with Optimum Ship Instances: Subsequent to “When to publish,” select “Particular Days and Instances” to disclose the Optimum Ship Instances function. Choose one of many advised instances, calculated based mostly on when your viewers is almost definitely to have interaction. The celebs counsel a time that’s probably for extra engagement.

Step 5. Schedule and publish: After you’ve added your further particulars, schedule your Instagram publish to publish at your chosen Optimum Ship Time.

The precise instances supplied by means of Optimum Ship Instances are based mostly on when your viewers engages probably the most utilizing your publishing historical past.

ViralPost® additionally constantly refines these strategies, saving you effort and time from repeated evaluation and permitting you extra time to craft nice content material.

Begin a free Sprout Social trial

How you can discover your greatest time to publish on Instagram with Insights

You could be able to publish content material at these supplied greatest engagement instances as a part of your technique. However think about pairing this knowledge with your personal Instagram analytics. You could uncover that your particular target market is lively at completely different instances or at barely completely different hours.

When you’ve got a creator or enterprise account, you’ll find your greatest instances to publish with Instagram Insights by following these steps:

• Out of your profile, faucet ≡ within the high proper nook.
• Faucet Insights.
• Faucet the metrics beneath the Overview part or particular content material you’ve shared for extra particulars. From right here, faucet Complete Followers and scroll to see their most lively instances. That is obtainable for accounts with over 100 followers.

When you’re in search of extra of our findings from this yr’s research of our buyer knowledge, see what we discovered about one of the best instances to publish throughout eight industries on these networks:

How Sprout gathered the information

We perceive that these reviews can elevate questions on simply the place the information is coming from. That’s why we need to be clear concerning the knowledge we pulled and the way we acquired right here.

Sprout Social’s Information Science crew gathers this info by analyzing almost 2.7 billion engagements throughout 463,000 social profiles throughout Twitter, Fb, LinkedIn, Instagram, Pinterest, TikTok and YouTube over a 4-month interval (Could 14 – September 3, 2025). We synthesize this info in collaboration with our Information Science crew to offer you this text.

Sadly, we don’t have engagement knowledge for Threads, but.

Disclaimer

 Information from Sprout Social embrace customers from numerous plan sorts, industries and areas. All instances are recorded globally (not by US Central Time). This implies it’s best to be capable of publish with the instances supplied in any time zone and see optimistic engagement outcomes. Variety of engagements represents complete engagements a model acquired on the precise channel throughout that hour timeframe. Trade-specific knowledge consists of mid- to high-level engagement instances. We advocate testing with your personal accounts to search out probably the most optimum ship instances. 

Take the guesswork out of Instagram posting instances with Sprout

Optimize your Instagram posting schedule through the use of our knowledge as pointers. Contemplate posting on weekdays, particularly Mondays by means of Thursdays between 10 a.m. and 4 p.m. Trade-specific instances range, however engagement is usually excessive throughout late morning and noon. Keep in mind to consider variables which will have an effect on your posting technique, reminiscent of target market and demographics, marketing campaign targets, content material kind and the content material itself.

The information we offer is directional to place you heading in the right direction. To search out one of the best instances to publish on Instagram to your model, begin a free 30-day trial of Sprout Social. You can too request a personalised demo and check out Sprout for your self.