Best Times to Post on Facebook in 2025 [Updated October 2025]

Fb stays a advertising powerhouse. With billions of lively customers, it’s a main platform for companies to attach with their target market, construct model loyalty and drive conversions. Posting content material on the app isn’t sufficient to succeed in your social media targets. To actually maximize your attain and ROI, you must perceive the nuances of Fb engagement. When are your superb prospects on-line and able to work together along with your model?

A wonderfully crafted submit can fall flat if it’s revealed when your viewers isn’t round to see it. That’s why understanding one of the best instances to submit on Fb is essential for any profitable social media content material technique. By utilizing information to schedule your content material, you may improve visibility, enhance engagement and finally obtain your advertising targets.

With the assistance of our Knowledge Science crew, we analyzed almost 2.7 billion social media engagements throughout 470,000 social profiles throughout Fb, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube to find out one of the best time to submit on Fb.

For extra focused methods, we’ve additionally analyzed and decided one of the best posting instances on Fb for the UK and Australian markets:

Disclaimer

Knowledge from Sprout Social embrace customers from varied plan sorts, industries and places. All instances are recorded globally (not by US Central Time), that means 9 a.m. in Los Angeles and 9 a.m. in London are recorded as 9 a.m. We advocate testing with your individual accounts to search out probably the most optimum ship instances.

Sprout Social’s patented ViralPost® know-how eliminates the guesswork and calculates your individual greatest instances to submit. Uncover your greatest instances to submit on Fb with a free trial of Sprout Social.

Begin a free Sprout Social trial

When is one of the best time to submit on Fb?

The most effective instances to submit on Fb are:

• Mondays: 6–9 p.m.
• Tuesdays: 5 p.m.–midnight
• Wednesdays: Midnight–3 a.m. and 5 p.m.–midnight
• Thursdays: Midnight–3 a.m. and 4 p.m.–midnight
• Fridays: Midnight–3 a.m. and 5–7 p.m.
• Saturdays: Midnight–5 a.m. and 5–7 p.m.
• Sundays: Midnight–3 a.m. and three p.m.–midnight
• Finest days to submit on Fb: Mondays by means of Fridays
• Worst days to submit on Fb: Sundays

It’s true: Fb remains to be the largest social media community on this planet with 3.065 billion month-to-month lively customers. And our analysis has uncovered that 90% of customers preserve a profile on Fb. The influence Fb has on social media for customers and entrepreneurs remains to be ever current. Excessive engagement durations on Fb are persistently within the late evenings each single day of the week.

Optimum ship instances for Fb are Mondays by means of Sundays beginning round 5 p.m. and increasing by means of midnight and infrequently by means of 3 a.m. the next morning. What does this imply for entrepreneurs? Manufacturers with world audiences are seeing engagement all through the day; some later than others.

With a very good Fb advertising technique, companies join with the best audiences, whether or not it’s to share product bulletins or announce particular offers. Bear in mind, engagement is a mix of how usually you submit on social media, the content material you submit and once you submit.

What are one of the best days and instances to submit on Fb?

We all know one of the best time to submit on Fb total, however what about for every day of the week?

If you happen to’re questioning when one of the best day and time to submit on Fb is, learn the evaluation under.

Finest instances to submit on Fb on Mondays

The most effective time to submit on Fb on Mondays is from 6 to 9 p.m.

Engagement on Mondays kicks off the work week robust, however the highest alternatives are concentrated within the night hours as customers wind down their day.

Finest instances to submit on Fb on Tuesdays

The most effective time to submit on Fb on Tuesdays is 5 p.m. to midnight.

We’re seeing a big shift in person habits, with peak engagement on Tuesdays now occurring all through the night and into the late night time.

Finest instances to submit on Fb on Wednesdays

The most effective instances to submit on Fb on Wednesdays are from midnight to three a.m. and once more from 5 p.m. to midnight.

Wednesdays present two distinct high-engagement home windows. There’s a notable peak for the night time owls within the early morning, adopted by a interval of excessive exercise all through the complete night.

Finest instances to submit on Fb on Thursdays

Just like Wednesdays, one of the best time to submit on Fb on Thursdays is midnight to three a.m. and 4 p.m. to midnight.

Mirroring Wednesday’s exercise, Thursday additionally presents broad engagement alternatives within the late-night and night hours, making it one other prime day for posting. Strive A/B testing Fb scheduling on these two days for engagement.

Finest instances to submit on Fb on Fridays

The most effective instances to submit on Fb on Fridays are from midnight to three a.m. and 5 to 7 p.m.

Because the week wraps up, engagement is highest within the very early morning and through a shorter window within the night as customers start their weekend.

Finest instances to submit on Fb on Saturdays

The most effective times to submit on Fb on Saturdays are from midnight to five a.m. and 5 to 7 p.m.

Weekend engagement is most distinguished throughout the early morning hours and once more within the early night, although these home windows are extra constant than on weekdays. The noon hunch could also be affected by seasonality throughout the summer time months this information is from.

Finest instances to submit on Fb on Sundays

The greatest times to submit on Fb on Sundays are midnight to three a.m. and three p.m. to midnight.

Fb engagement on Sunday intently aligns with engagement on Saturdays on the app. There’s no “worst” day to submit on Fb, however in comparison with different days of the week, Sundays have much less hours of reasonable or excessive engagement.

When is one of the best time to submit on Fb by {industry}?

The info above gives a worldwide outlook on when one of the best instances to submit on Fb are. Take into account there are just a few components, reminiscent of {industry}, that play into the success of your social posts. Content material sort, viewers demographics and enterprise location are only a few different components to think about.

Use this industry-level information to assist inform your publishing calendar, and check your optimum ship instances with social media experiments.

Finest instances to submit on Fb for training and colleges

The most effective instances to submit on Fb for training and colleges are:

• Finest instances to submit on Fb for colleges and training:
  • Mondays: 9–11 a.m.
  • Tuesdays: 9–11 a.m.
  • Wednesdays: 9–11 a.m. and 1–3 p.m.
  • Thursdays: 9 a.m.–midday and a pair of p.m.
  • Fridays: 9–11 a.m.
• Finest days to submit on Fb for colleges and training: Wednesdays, Thursdays
• Worst days to submit on Fb for colleges and training: Sundays

A social media technique for colleges wants to have interaction with college students previous, current and future, in addition to preserve a pulse on model well being. Colleges on Fb share updates, occasion bulletins and scholar achievements. The app gives a platform for father or mother communication and a possibility to attach with and have interaction potential college students.

From K12 to greater training establishments, colleges noticed extra concentrated engagement instances on Fb in comparison with final yr. Take into account that some colleges handle a number of social profiles (per faculty, athletics, and many others.) to satisfy their targets and successfully goal distinct audiences on the proper time. 

Colleges and training social media sources

Finest instances to submit on Fb for monetary companies {industry}

The most effective instances to submit on Fb for monetary {industry} are:

• Finest instances to submit on Fb for monetary companies {industry}:
  • Mondays: 9 a.m. and three p.m.
  • Tuesdays: 9–10 a.m. and three–4 p.m.
  • Wednesdays: 8–10 a.m. and three–5 p.m.
  • Thursdays: 9–11 a.m. and a pair of–4 p.m.
  • Fridays: 9 a.m.
• Finest days to submit on Fb for monetary companies {industry}: Tuesdays, Wednesdays, Thursdays
• Worst days to submit on Fb for monetary companies {industry}: Weekends
  

Having a social media presence, even for regulated industries, is essential, particularly with many customers flocking to social media for buyer care. The monetary companies {industry} is not any completely different. Companies throughout the {industry} can use social media to construct belief, handle buyer relationships and educate their prospects about monetary merchandise, market tendencies and danger administration. On Fb, the monetary companies {industry} sees excessive optimum send-time engagement throughout weekdays, each within the midmornings and midafternoons.

Monetary companies {industry} social media sources

Finest instances to submit on Fb for meals and beverage {industry}

The most effective instances to submit on Fb for meals and beverage {industry} are:

• Finest instances to submit on Fb for meals and beverage {industry}:
  • Tuesdays: 9–11 a.m.
  • Wednesdays: 10 a.m.
  • Thursdays: 10 a.m.
  • Fridays: 10 a.m.
• Finest days to submit on Fb for meals and beverage {industry}: Tuesdays, Fridays
• Worst days to submit on Fb for meals and beverage {industry}: Sundays

The meals and beverage {industry}, which incorporates eating places, has advanced over the past a number of years. On-line orders, apps, supply companies—all of those play into how these manufacturers interact with prospects. Each social community has completely different advantages when interacting with prospects, and the meals and beverage {industry} is not any completely different. Whether or not it’s to showcase merchandise, share recipes or supply distinctive promotions and updates, every social platform permits manufacturers to have interaction with potential prospects.

Meals and beverage {industry} social media sources

Finest instances to submit on Fb for presidency

The most effective instances to submit on Fb for presidency are:

• Finest instances to submit on Fb for presidency:
  • Mondays: 9 a.m.–3 p.m.
  • Tuesdays: 10 a.m.–4 p.m.
  • Wednesdays: 9 a.m.–5 p.m.
  • Thursdays: 9 a.m.–5 p.m.
  • Fridays: 10 a.m.–3 p.m.
  • Saturdays: 9–11 a.m.
  • Sundays: 10 a.m.–5 p.m.
• Finest days to submit on Fb for presidency: Weekdays
• Worst days to submit on Fb for presidency: Weekends

In in the present day’s digital panorama, a robust social media presence is important for presidency businesses, as residents more and more flip to those platforms for data and engagement. Businesses can leverage social media to disseminate important public data, improve citizen dialogue, present instructional sources, handle public notion and supply service updates. This improves transparency, strengthens group relations and builds public belief. On Fb, authorities entities see the best engagement throughout peak enterprise hours on weekdays.

Authorities social media sources

Finest instances to submit on Fb for hospitals and healthcare

The most effective instances to submit on Fb for hospitals and healthcare are:

• Finest instances to submit on Fb for hospitals and healthcare:
  • Tuesdays: 9–10 a.m.
  • Thursdays: 9–10 a.m.
• Finest days to submit on Fb for hospitals and healthcare: Tuesdays, Thursdays
• Worst days to submit on Fb for hospitals and healthcare: Sundays
  

Hospitals, clinics and healthcare suppliers use social media to coach the general public, assist sufferers really feel ready for his or her upcoming appointments, promote their applications for aspiring physicians, construct belief and join with their communities. Having an lively social media presence permits hospitals and healthcare facilities to have interaction instantly with sufferers and reply questions.

Hospital and healthcare social media sources

Finest instances to submit on Fb for nonprofit organizations

The most effective instances to submit on Fb for civic and nonprofit organizations are:

• Finest instances to submit on Fb for nonprofit organizations:
  • Mondays: 9 a.m.–midday
  • Tuesdays: 8 a.m.–1 p.m.
  • Wednesdays: 9–11 a.m. and three–5 p.m.
  • Thursdays: 8–11 a.m.
• Finest days to submit on Fb for nonprofit organizations: Tuesdays, Wednesdays
• Worst days to submit on Fb for nonprofit organizations: Saturdays

Civic, nonprofit and membership organizations use social media to amplify their missions and join with their communities. Whether or not it’s to boost consciousness about their causes, achieve the help of volunteers and donors or foster a group, social media permits them to create these connections.

On Fb, nonprofit organizations noticed above-average engagement totally on weekdays, particularly Tuesdays, Wednesdays and Thursdays, from midmorning till midday. Civic and nonprofit organizations’ can use these hours to raised foster connections obligatory to advertise their causes and educate audiences.

Nonprofit organizations social media sources

Finest instances to submit on Fb for retail

The most effective instances to submit on Fb for retail are:

• Finest instances to submit on Fb for retail:
  • Tuesdays: 8 a.m.–midday
  • Wednesdays: 8–11 a.m. and three p.m.
  • Thursdays: 8–11 a.m.
  • Fridays: 8 a.m. and 10 a.m.
  • Saturdays: 8–11 a.m.
  • Sundays: 8 a.m.–3 p.m.
• Finest days to submit on Fb for retail: Mondays, Tuesdays, Wednesdays
• Worst days to submit on Fb for retail: Sundays

It’s not a shock that almost each stage of the shopper journey occurs on social media. Retailers and types should use social media algorithms to their benefit. Take into account, working focused adverts on Fb permits for a better doubtless stage of engagement on the platform. Shoppers are partaking with manufacturers on Fb on most weekdays, midmorning to early afternoon. Whereas we don’t have information on whether or not purchases are being made, we are able to assume product discovery, model consciousness and social purchasing purchases are factored in these posts.

Retail social media sources

Finest instances to submit on Fb for journey and hospitality

The most effective instances to submit on Fb for journey and hospitality are:

• Finest instances to submit on Fb for journey and hospitality:
  • Sundays: 10 a.m. and midday
• Finest days to submit on Fb for journey and hospitality: Sundays
• Worst days to submit on Fb for journey and hospitality: Saturdays

The journey and hospitality industries noticed a concentrated shift in engagement on Fb. Hospitality companies proceed to pivot their methods to have interaction with audiences all through the week. They’re seeing a return on their efforts all through many of the day. Usually, on Fb, there’s important engagement midmornings almost daily of the week for journey and hospitality, as folks put together for his or her weekend actions. Sundays see the best focus noon, which aligns with the day being a peak journey day for airways.

Journey and hospitality social media sources

Easy methods to discover your individual greatest instances to submit on social media

Social entrepreneurs can plan content material extra successfully after they’re armed with information. As social media continues to evolve, manufacturers and customers might want to evolve with it. Staying conscious of new content material codecs and tendencies may show you how to attain your viewers in surprising methods and construct extra genuine connections.

Easy methods to discover your greatest time to submit on Fb with Sprout Social

A social media administration instrument like Sprout Social may also help you drill into your analytics and develop tailor-made findings to your model accounts throughout all networks, holistically and individually. Acquire aggressive insights by evaluating your efficiency to your rivals, to search out new alternatives for engagement.

Sprout’s ViralPost® know-how makes use of the identical information we used to have a look at all our buyer accounts to search out one of the best time to submit, based mostly in your account. ViralPost® algorithmically determines the outcomes for our Optimum Ship Occasions function, a publishing choice obtainable in Skilled and Superior plans. Our proprietary machine studying function isn’t new, however we’re continually studying and bettering our product to assist manufacturers floor insights quicker. Our purpose is to assist individuals who use our product work extra successfully.

With options like submit tagging and cross-network reporting, you may separate completely different components like submit writer or sorts of content material, in addition to how your posting time influenced your social success.

Step 1. Begin your free Sprout Social trial: Join a free trial of Sprout Social with your corporation electronic mail and hook up with your social media profiles. It will permit the platform to assemble information out of your accounts and personalize the Optimum Ship Occasions function to your particular viewers engagement patterns.

Choose the kind of Fb account you wish to hook up with: a Web page or Advert Account. To attach Sprout to both of these accounts, you should be an admin to your model’s Fb Web page or Advert Account.

Step 2. Choose networks. Open the Compose window in Sprout to craft your social media submit. Choose the Fb Web page(s) the place you wish to publish.

Step 3. Compose your message. Full your submit with a compelling message, visuals and related hashtags.

Step 4. Schedule with Optimum Ship Occasions: Subsequent to “When to submit,” select “Particular Days and Occasions” to disclose the Optimum Ship Occasions function. Choose one of many recommended instances, calculated based mostly on when your viewers is prone to interact. The celebs recommend a time that’s doubtless for extra engagement.

Step 5. Schedule and publish: After you’ve added your extra particulars, schedule your Fb submit to publish at your chosen Optimum Ship Time.

The particular instances supplied by means of Optimum Ship Occasions are based mostly on when your viewers engages probably the most utilizing your publishing historical past.

ViralPost® additionally repeatedly refines these strategies, saving you effort and time from repeated evaluation and permitting you extra time to craft nice content material.

Begin a free Sprout Social trial

Easy methods to discover your greatest time to submit on Fb with Meta Enterprise Suite

It’s possible you’ll be able to submit content material at these offered greatest engagement instances as a part of your technique. However contemplate pairing this information with your individual Fb information evaluation. It’s possible you’ll uncover that your particular target market is lively at completely different instances or at barely completely different hours.

To search out your greatest instances to submit with Fb Insights, comply with these steps:

1. On both cell or desktop, log into your Fb account and change to your Fb Web page account.
2. Within the left-sidebar navigation, choose Meta Enterprise Suite. Or, log into Meta Enterprise Suite instantly and choose your Web page.
3. To search out your greatest instances to submit on Fb, navigate to:
   • Insights > Viewers > Developments. Right here, you’ll discover information about probably the most lively instances for many of your Fb followers.
   • Insights > Content material. Right here, you’ll see a list-view of all of your content material from the final 28 days. You possibly can prolong this time with the calendar within the prime proper nook. Search for tendencies and patterns within the days and instances once you submit acquired probably the most engagement (likes, feedback, shares) and attain.
4. To schedule Fb content material with Meta Enterprise Suite with their recommended greatest instances to submit, navigate to Planner.
   • Choose Create submit, or choose the dropdown subsequent to it and choose which kind of submit you wish to create (e.g., submit, Story, Reel).
   • Add the content material you want to publish in your Fb Web page, and subsequent to Scheduling Choices, toggle Set date and time.
   • Right here, you may manually decide the time you wish to publish your submit, or you may choose Lively instances, which presents strategies of when your viewers is most lively.
   • When you’ve chosen the time you want to schedule your submit, hit Schedule.

If you happen to’re on the lookout for extra of our findings from this yr’s examine of our buyer information, see what we realized about one of the best instances to submit throughout eight industries on these networks:

How Sprout gathered the info

We perceive that these experiences can elevate questions on simply the place the info is coming from. That’s why we wish to be clear concerning the information we pulled and the way we bought right here.

Sprout Social’s Knowledge Science crew gathers this data by analyzing almost 2.7 billion social media engagements throughout 470,000 social profiles throughout Twitter, Fb, LinkedIn, Instagram, Pinterest, TikTok and YouTube over a 4-month interval (Might 14 – September 3, 2025). We synthesize this data in collaboration with our Knowledge Science crew to offer you this text.

Sadly, we don’t have engagement information for Threads, but.

Disclaimer

Knowledge from Sprout Social embrace customers from varied plan sorts, industries and places. All instances are recorded globally (not by US Central Time). This implies you must be capable to publish with the instances offered in any time zone and see optimistic engagement outcomes. Variety of engagements represents complete engagements a model acquired on the particular channel throughout that hour timeframe. Business-specific information consists of mid- to high-level engagement instances. We advocate testing with your individual accounts to search out probably the most optimum ship instances.

What’s the greatest time to submit on Fb for max publicity?

To optimize your Fb posting schedule, contemplate posting on weekdays, particularly Tuesday by means of Thursday between after 5 p.m. Business-specific instances differ, however engagement is usually excessive throughout mid-morning and noon.

Sprout’s ViralPost® know-how synthesizes your viewers’s distinctive peak engagement instances and helps tailor your scheduling technique for max influence. Bear in mind to think about variables that will have an effect on your posting technique, reminiscent of target market and demographics, marketing campaign targets, content material sort and the content material itself.

The info we offer is directional to place you heading in the right direction. To search out one of the best instances to submit on Fb to your model, begin a free 30-day trial of Sprout Social. You may as well request a customized demo and check out Sprout for your self.