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Retailers are more and more utilizing cellular apps as the first platform for his or her loyalty and reward applications and that is revolutionizing the retail media, creating alternatives for a user-centric buyer engagement and a concise attribution measurement. On this episode of The Storage, hosts Dan Massimino and Evan Hovorka be a part of Brian Quinn, president and normal supervisor of North America at AppsFlyer, to deep dive into the world of cellular attribution, retail media measurement and buyer loyalty. Brian shares insightful recommendations on how retailers can discover the complete potential of app-based retail media and unlock the ability of…

Opinions expressed by Entrepreneur contributors are their very own. For years, on-line companies, particularly smaller ones, have adopted a considerably passive mannequin of buyer engagement. The positioning is stay, and the digital storefront is successfully “open.” The expectation is that clients will go to when their want arises, reacting to the demand created by exterior advertising.This “wait and see” strategy, whereas foundational, is turning into inadequate in a hyper-connected world the place shoppers are bombarded with messaging at each flip. As an alternative, the brand new mannequin of buyer engagement calls for a shift from being reactive to actively assembly…

In the previous couple of weeks, Spotify has handled its Premium subscribers with fairly the rollout of latest options. This consists of an overhaul of its Podcasts part, a brand new snooze choice (for songs you’re bored with listening to) and a better solution to buy audiobooks, which now may be finished straight within the app. And now, simply this week, Spotify has revealed that it’ll be rolling out updates that make downloading playlists to your varied gadgets — together with your Apple Watch — just a little simpler. Spotify offline downloads, made simpler Managing Spotify downloads in your Apple…

Publish and editorial studio TBD Publish has introduced editor Kevin Ray on board. Following years of venture collaboration and up to date freelance work, Ray and TBD Publish have made the connection official. The Austin-based facility has additionally promoted Ben Montez to editor — additional increasing the corporate’s editorial roster and shortform workforce. “I’ve been fortunate sufficient to work with Kevin on each the company and vendor sides,” notes the studio’s govt producer, Rachel Kichler. “He’s so nice within the room. He’s quick, so versatile, and he can do something you set in entrance of him. He has an incredible…

Globalization is fracturing. Tariffs, commerce wars, useful resource nationalism, and provide chain shocks are now not uncommon disruptions—they’re the brand new regular. The previous few weeks alone have seen swings in U.S. tariffs and China’s shifting stance on uncommon earth minerals, underscoring a broader development: world commerce is more and more  unstable, redrawn by geopolitics, local weather, and battle.

In Might, the U.S. Treasury Inspector Common for Tax Administration (TIGTA) launched a report inspecting the small print of the discount in workforce that the IRS has been experiencing because the dismissal of probationary workers and the deferred resignation program (DRP) went into impact.The report discovered that the IRS has seen an 11% discount in its workforce, with even bigger reductions in particular areas.For instance, the variety of income brokers, the workers liable for conducting IRS taxpayer audits, was lowered by nearly one-third (31%). Subscribe to Kiplinger’s Private Finance Be a wiser, higher knowledgeable investor. Save as much as 74%…

Gaza’s well being ministry says at the least 51 Palestinians have been killed whereas ready at a meals distribution web site in Gaza. Additionally: President Trump says he desires “an actual finish” to the preventing between Israel and Iran.

I don’t find out about you, however my 2025 earworms are just about solely trending songs from TikTok at this level. (Even the non-music sounds from TikTok are inclined to get caught in my head, however I digress…)The catchiness of those tunes is extremely highly effective for creators and types on the social media platform to faucet into, as a result of not solely do customers keep in mind the track — likelihood is, movies that featured the observe will in all probability stick of their minds, too.Past memorability, after all, is the algorithmic impact of being proper on the…

In case you’ve been on TikTok just lately, probability are you have already been subjected to the most recent development in AI slop: AI ASMR movies. Yep, AI artwork is now not assaulting our eyes however our ears too. Google Veo 3 has a lot to reply for.Like many AI artwork tendencies, the fad was impressed by actual artwork. Good ASMR movies are little snippets of perfection. Backbone-tingling sensory experiences that may make you reappraise the great thing about on a regular basis moments.The work of common ASMR video creators on platforms like YouTube could be soothing, and sometimes mesmerising,…

As a set of wired AR video sensible glasses, the XReal One Professional can work with any system that outputs a DisplayPort sign over USB-C. That features almost all PCs and most telephones and tablets with a USB-C port, together with current iPhone and iPad fashions. It gained’t work with a Nintendo Swap or Swap 2 attributable to its non-standard USB-C output, although you possibly can join it by way of its personal dock and an HDMI-to-USB-C adapter. An adapter may also allow you to join some other sport console, media streamer, and the wish to the glasses. XReal doesn’t…