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On this version of the HBR Government Agenda, HBR editor at giant Adi Ignatius shares insights from the Cannes Lions Worldwide Pageant of Creativity, the advertising world’s large annual meetup on the French Riviera.

Meta is taking an aggressive method to hiring new members of its Superintelligence lab, the group tasked with creating AI that’s extra clever than human beings.CNBC studies that earlier this 12 months, Meta tried to accumulate Secure Superintelligence (SSI), a high AI startup valued at $32 billion. OpenAI founding member Ilya Sutskever co-founded SSI in June 2024, one month after leaving his put up as chief scientist at OpenAI. The startup goals to take a security-first method to constructing superintelligence, or an AI with superior capabilities.Sutskever reportedly turned down Meta’s supply to purchase SSI and refused Meta’s supply to rent…

New analysis from Whole Journey Safety reveals how cost-conscious travellers can get pleasure from five-star experiences for a fraction of the worth by swapping headline vacation hotspots for equally gorgeous however considerably extra reasonably priced alternate options. In response to TripAdvisor, a luxurious break to certainly one of 2025’s must-visit locations might set you again over £730 per day on lodging and a single meal. This five-night vacation totals greater than £3,600, and that’s earlier than flights, actions, or further eating. However luxurious doesn’t must imply overspending. With money-conscious journey ideas, insider hacks at no cost upgrades, and sensible vacation…

Out there by means of the NVIDIA app, Venture G-Help is the graphics card big’s AI assistant for GeForce RTX PCs. It is designed to assist optimise and management techniques by means of voice or textual content instructions, and its extremely customisable, permitting customers to create their very own plug-ins. Now NVIDIA is giving an additional incentive to just do that, holding a digital Hackathon to get folks impressed.Anybody can enter, and one developer will win a GeForce RTX 5090 laptop computer, whereas two runners up will bag new 5000 sequence graphics playing cards (see our decide of the perfect graphics playing…

US textual content message rip-off claims that unpaid toll charges are owedMessages embrace a malicious hyperlink to steal fee infoFBI warns customers to delete and report messages from unknown sendersThe FBI has warned of a brand new phishing rip-off sweeping smartphones within the US. The con is focusing on drivers with convincing faux texts which declare to be from the Division of Motor Automobiles (DMV). It’s a part of a rising development of SMS toll scams designed to trick recipients into clicking malicious hyperlinks and handing over their bank card info.As reported by native Memphis TV station WREG and later…

U.S. Immigration and Customs Enforcement (ICE) has positioned new restrictions on Congressional visits, a coverage change that’s prone to escalate tensions between the controversial federal regulation enforcement company and its critics. ICE detailed the coverage adjustments in a memo printed to its web site. Underneath the brand new guidelines, ICE asserts that lawmakers should give 72 hours of advance discover earlier than visiting an ICE area workplace. Lawmakers are explicitly allowed by regulation to go to ICE amenities that “detain or in any other case home aliens” unannounced, however the company needs to cease shock visits to its broader constellation…

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As extra advert {dollars} turn into digital {dollars}, manufacturers are altering how they use extra conventional advertising and marketing strategies.Entrepreneurs at Coca-Cola’s Sprite have been counting on digital out-of-home (DOOH) to chop by the summer time warmth, for instance. Alongside paid social activations on Meta, in addition to on-line video and digital show items, the model is working digital out-of-home (DOOH) work triggered by rising native temperatures. If the thermometer in Rome, for instance, hits a preset temperature, adverts reminding customers to get a chilly refreshment (ideally a Sprite) will run. Decrease temperatures will set off completely different adverts from…

In case your model doesn’t resonate on a deep degree along with your target market, then pouring time and vitality into aesthetics and intelligent messaging is a waste of assets. Actual model energy relies in your model’s identification: understanding who you’re as an organization, and the way your ideally suited buyer experiences life in relation to your providing. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with Mordy Oberstein, founding father of Unify Model Advertising and marketing, to go deeper on the best way to construct a model with a stable basis. Watch the video or learn the complete transcript under.…

Defending your telephone towards on-line assaults is significant, however the identical measures will not maintain up when your telephone is stolen. If you wish to actually defend your telephone, it is time you begin locking it down towards theft simply as a lot as you defend it towards hacks and scams. 1 Allow Theft Safety Options Step one in defending your telephone towards theft is to allow the anti-theft options constructed into the working system. Begin by enabling the Discover Hub and Discover My monitoring on Android and iOS gadgets, respectively. Android 16 (launched 2025) has a complete Superior Safety…