AI Mode isn’t simply the title of Google’s latest search product. It additionally describes the current interval of digital media — and the theme of this September’s Digiday Publishing Summit.
AI is now not the following epoch of the platform period. It’s the current. Publishers are seeing generative AI chatbots siphon search site visitors concurrently they’re having to defend towards AI crawlers scraping their websites. They’re producing income from the chatbots’ dad or mum corporations whereas growing new income fashions for the potential day when the open net offers approach to the agentic net. They’re incorporating AI applied sciences into nearly each side of their companies, from advert gross sales to editorial merchandise, from subscription paywalls to programmatic gross sales.
And on the Digiday Publishing Summit, we lined all of it. In case you weren’t capable of be part of us in Miami to attend DPS in individual — or in the event you loved the periods a lot that you simply’d prefer to relive them — you’re in luck. Under you’ll find full video recordings of each editorial session, completely out there to Digiday+ members.
AI Mode appears to be the modus operandi for media corporations for the time being. However what precisely does that imply? On this session, Bloomberg Media CEO Karen Saltser breaks down how the enterprise information group is adapting to the AI period, from on-site search enhancements to customized GPTs and extra.
Speaker: Karen Saltser, chief government officer, Bloomberg Media
A portion of this session has been omitted as a result of the speaker had misspoken relating to the large-language fashions utilized by Bloomberg Media.
How Hearst is Promoting to Amazon DSP Advertisers
Amazon’s demand-side platform has been gaining share amongst advertisers, which is piquing the curiosity of publishers. On this session, Hearst’s Jen Dorre particulars how the writer has engineered its promoting operation to attraction to the e-commerce big’s programmatic advert patrons.
Speaker: Jen Dorre, svp of advert merchandise & information, Hearst Magazines
The AI benefit: How Enterprise Insider is Utilizing Synthetic Intelligence to Enhance Engagement
With synthetic intelligence inflicting seismic shifts throughout the publishing panorama, Enterprise Insider is seeking to leverage AI instruments to enhance its backside line. On this session, Enterprise Insider CTO Harry Hope discusses the methods BI is utilizing AI to create extra interactive and sticky consumer experiences, together with AI onsite search and an AI-powered audio briefing launched in June.
Speaker: Harry Hope, chief expertise officer, Enterprise Insider
search engine optimization within the Age of AIOs: How Folks Inc. is Lessening its Reliance on Search within the Google’s AI Overviews Period
Google’s AI Overviews (AIOs) and AI Mode are basically altering search. Folks Inc.’s Alysia Borsa discusses the influence of those developments on its search engine optimization and enterprise technique, offering actionable insights for publishers to reduce their reliance on search outcomes and develop viewers and income.
Speaker: Alysia Borsa, chief enterprise officer & president of way of life, well being & finance, Folks Inc.
This session offers a sensible roadmap for media organizations contemplating using extra AI instruments and initiatives of their newsrooms. Hear from Zach Seward, The New York Instances’ editorial director of A.I. initiatives, on how he’s integrating AI into NYT’s core operations, from investigations to information evaluation, and the organizational shifts required for achievement.
Speaker: Zach Seward, editorial director for A.I. initiatives, The New York Instances
The Anatomy of a Writer-Creator Deal
Creators are absorbing an growing quantity of consideration and engagement in 2025, and publishers must be paying consideration. On this session, EssentiallySports co-founder and progress lead Suryansh Tibarewal discusses his firm’s creator-powered method to masking tentpole sports activities occasions, strolling us via the construction and advantages of in-house creator content material applications.
Speaker: Suryansh Tibarewal, co-founder & head of viewers progress, EssentiallySports
Navigating the Zero-Click on Frontier: Wirecutter’s Technique for Search Visibility and Affect
This session explores how Wirecutter, The New York Instances’ main product overview web site, famend for its meticulous testing and trusted suggestions, is adapting its search engine optimization and content material methods to thrive on this quickly evolving panorama.
Speaker: Leilani Han, government director of commerce, Wirecutter
WTF is a Chief AI Officer?
Chief AI Officer is among the many latest job titles within the media business, and The Washington Put up’s Sam Han is among the many first to fill the place. On this session, hear straight from the supply what the job of a Chief AI Officer entails.
Speaker: Sam Han, chief AI officer, The Washington Put up
Inside The Hill’s Social Comeback: Fb, TikTok, and the Way forward for Information Distribution
In 2025, The Hill has benefited from an uptick in site visitors from Fb and different social channels — however the firm is taking steps to make sure that this elevated social site visitors leads to significant viewers progress, slightly than a flash within the pan. On this session, The Hill deputy managing editor Sarakshi Rai discusses the corporate’s social site visitors bump in 2025 — and its plans to construct on the second with out turning into depending on any particular person platform.
Speaker: Sarakshi Rai, deputy managing editor of viewers & content material technique, The Hill
Inside Fox’s Streaming Playbook with Fox One
This NFL season is the primary wherein each sport is out there to stream, and a giant purpose for that’s the current launch of Fox’s standalone streaming service Fox One. On this session, Fox’s John Fiedler breaks down the event of its flagship streaming product and the way it’s scoring with viewers.
Speaker: John Fiedler, evp of product & engineering, Fox Company
AI Dealmaking: Navigating the Evolving Panorama of Writer-AI Firm Partnerships
The character of dealmaking between publishers and AI corporations is present process speedy change. On this session, Trusted Media Manufacturers ‘ Jacob Salaman examines the most recent developments in content material licensing agreements, information sharing, and joint ventures, discussing why these partnerships are essential for publishers to thrive within the AI period — and what the dealbreakers are.
Speaker: Jacob Salamon, vp of enterprise improvement, Trusted Media Manufacturers
As of late, it’s not possible for publishers to disregard the rise of synthetic intelligence — and The Atlantic continues to cowl this expertise rigorously and welcomes methods it may possibly assist develop relationships with its viewers. On this session, The Atlantic managing editor Bhumika Tharoor discusses why and the way The Atlantic is seeking to keep a core of human creativity and the way to consider site visitors and search within the period of AI.
Speaker: Bhumika Tharoor, managing editor, The Atlantic
