After the unicorn tech firm, Astronomer, went mega-viral when two of its prime executives had been caught in a romantic second on the large display screen at a Coldplay live performance (each are married to different folks), it set off a week-long information cycle of infinite memes, late-night jokes, and even made the night information.
It additionally led to the resignations of each executives, now-former CEO Andy Byron and former HR chief, Kristin Cabot. And whereas many corporations may usher in disaster communications consultants in a state of affairs like this, others take a line from Ryan Reynolds.
Astronomer employed Coldplay frontman Chris Martin’s ex-wife, the Oscar-winning actress and Goop entrepreneur, Gwyneth Paltrow, to be a “short-term spokesperson” for the corporate. In a video posted to Instagram, Paltrow says that she was employed to “converse on behalf of the 300-plus staff at Astromomer.”
Associated: How Ryan Reynolds’ Advertising and marketing Company Retains Making Viral Hits
“We have been thrilled, so many individuals have been focused on data-workflow animation,” Paltrow jokes.
The spot was produced by Ryan Reynolds’s manufacturing firm, Most Effort, which is understood for its comedic advertisements, together with the notorious Peloton advert that additionally capitalized on controversy.
Thanks on your curiosity in Most Effort, @astronomerio! We’ll now get again to what we do finest: movement photos with Hugh Jackman, Fastvertising and Wrexham soccer. We’ll go away information workflow automation to ̶G̶w̶y̶n̶e̶t̶h̶ ̶P̶a̶ Astronomer. pic.twitter.com/ayeo65Y0KC
— Most Effort (@MaximumEffort) July 27, 2025
Final week, Astronomer co-founder and interim CEO Pete DeJoy wrote on LinkedIn that it has been “uncommon and surreal” for the group on the non-public information infrastructure startup for the reason that scandal went viral world wide.
Associated: Astronomer’s New CEO Addresses the Viral Coldplay ‘Kiss Cam’ Fiasco: ‘Uncommon and Surreal for Our Group’
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After the unicorn tech firm, Astronomer, went mega-viral when two of its prime executives had been caught in a romantic second on the large display screen at a Coldplay live performance (each are married to different folks), it set off a week-long information cycle of infinite memes, late-night jokes, and even made the night information.
It additionally led to the resignations of each executives, now-former CEO Andy Byron and former HR chief, Kristin Cabot. And whereas many corporations may usher in disaster communications consultants in a state of affairs like this, others take a line from Ryan Reynolds.
Astronomer employed Coldplay frontman Chris Martin’s ex-wife, the Oscar-winning actress and Goop entrepreneur, Gwyneth Paltrow, to be a “short-term spokesperson” for the corporate. In a video posted to Instagram, Paltrow says that she was employed to “converse on behalf of the 300-plus staff at Astromomer.”
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