Apple’s “Shot on iPhone” marketing campaign–the long-running pitch that customers want a easy instrument and creativeness to make one thing nice–scored the Grand Prix for Inventive Effectiveness at Cannes Lions on Thursday. Different winners embody insurer AXA, which nabbed one other Grand Prix for Inventive Enterprise Transformation, and Dove, which gained the Grand Prix for Inventive Technique.
Inventive Effectiveness Lions
Apple took residence the Grand Prix in Inventive Effectiveness for “Shot on iPhone,” which is marking its tenth anniversary this yr. The marketing campaign by TBWAMedia Arts Lab makes use of the “ridiculously easy” thought, as Apple’s advertising chief Tor Myhren beforehand referred to as it, to place the iPhone as the one instrument wanted to shoot one thing nice.
The tagline has even turn out to be a part of the vernacular for photographers and videographers. Search for “Shot on iPhone” on YouTube and also you’ll come throughout dozens of brief movies shot on iPhones, whereas the brand new Danny Boyle movie, “28 Days Later,” is making headlines for being shot on an iPhone 15.
Inventive Enterprise Transformation Lions
Insurer AXA gained the Grand Prix within the Inventive Enterprise Transformation for “Three Phrases” by Publicis Conseil. That is the marketing campaign’s second Grand Prix of the week after beforehand profitable the highest prize within the Direct Lions class. The corporate made a small change to its residence insurance coverage coverage, including the three phrases, “and home violence,” to assist victims of home abuse.
Inventive Technique Lions
Dove collected the Grand Prix for Inventive Technique for “Actual Magnificence: Self-Esteem Venture.” The marketing campaign, by Ogilvy UK, builds on the enduring “Actual Magnificence” platform from the Unilever model. Dove famous in its case research movie that the Self-Esteem Venture is the “world’s largest vanity schooling supplier,” working with 94 million youngsters.
Observe all of the Cannes Lions winners right here.
