Advertising Week’s weekly round-up of the expertise tales that influence the advertising sector: from AI to martech, regulation to public perceptions.
A rebrand is at all times going to be divisive. Some will mourn the lack of the outdated identify, whereas others might discover the brand new one to be completely incongruous. Often individuals would possibly prefer it, however that’s few and much between. It’s often definitely worth the ache, as a result of usually a rebrand affords readability and distinction to your product supply.
Nonetheless, not in case you’re Apple it appears. The tech big introduced on Monday (13 October) that it was going to be rebranding its streaming service Apple TV+ to Apple TV. A reasonably easy change on the face of it. There’s not a lot fairness within the plus signal seeing as Disney and Paramount each use the same machine for their very own streaming companies – and typographically it’s just a little ugly anyway.
The issue is, Apple doesn’t now have one product known as Apple TV – it has three.
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