Apple Cinemas, a theater chain not affiliated with Apple, has responded to Apple’s latest lawsuit over alleged trademark infringement, as reported by MacRumors. In its lawsuit, Apple alleged that Apple Cinemas and proprietor Sand Media have tried to “capitalize on the highly-regarded Apple model” in reference to an “aggressive nationwide growth.”
“We’re dedicated to defending our model, our historical past, and our continued proper to function as Apple Cinemas—an identification that’s and has all the time been clearly distinct and absolutely compliant with all relevant trademark legal guidelines,” Apple Cinemas says. The corporate states that the title “displays our roots, starting with our first deliberate location on the Apple Valley Mall in New England” and that it’s now a “prime 25 movie show chain” within the US.
“Apple Cinemas is a long-established impartial theater chain with no connection to Apple Inc. Our title displays our geographic roots and has by no means been meant to recommend, or used to suggest, any affiliation with their model. Moreover, claims of shopper confusion are unfounded. Apple Cinema’s branding is clearly differentiated.”
Whereas Apple alleged that Apple Cinemas and Sand Media have “refused to have interaction with Apple’s repeated efforts to resolve the matter amicably,” Apple Cinemas says that “we now have responded fairly and transparently to all authorized communications concerning this matter and stay targeted on rising our enterprise and model in good religion, as we now have for over a decade.”
Apple Cinemas, which has most of its places within the Northeast US, opened its first West Coast location in San Francisco earlier this yr.
Apple didn’t instantly reply to a request for remark.
