Casetify and Antonela Roccuzzo partnered for a second collaboration with a brand new line of tech equipment and extra, spotlighting the iconography that defines a brand new chapter within the mannequin and influencer’s life. The Casetify x Antonela Roccuzzo assortment launches on Friday on-line and in Casetify retail studios globally.
“This second assortment was born from a really private place,” Roccuzzo instructed WWD through e-mail. “The primary collaboration was an unimaginable expertise, however I wished to deliver extra of me into the designs. Each element of this assortment tells a narrative — from my Argentinian roots to the brand new chapter of my life dwelling in Miami.”
Antonela Roccuzzo x Casetify’s “A World of You” collaboration.
Luis Alejandro Marquez / VOMBA
Roccuzzo enlisted the assistance of Buenos Aires-based designer Eugen for the gathering, saying the connection to Argentina “made it much more particular, as a result of it’s vital for me to highlight expertise from my nation.”
Motifs within the assortment of tech equipment embody teacup rose and tender blues colorways. The Bloom and Glow floral print, beachy Sundown State of Thoughts and the Sea Shells of Mar de Sueños characteristic all through. Different prints embody an ode to Roccuzzo’s fitness center aesthetic with the Lifted Hearts instances and Shine Mode On designs. Homages to Miami and New York Metropolis characteristic with the usage of tender pastels and a boarding move print.
Whereas the gathering contains vibrant and playful prints and colorways, the collaboration additionally serves as an ode to Roccuzzo’s position as a mom to her three kids with husband Lionel Messi. “I understand how it feels to have many roles to play each day,” Roccuzzo instructed WWD.
Antonela Roccuzzo for Casetify’s “A World of You” collaboration.
Luis Alejandro Marquez / VOMBA
“Some days are simpler than others, however I actually imagine ladies have a energy that shines by means of in how we handle all of it. This assortment was designed with that concept in thoughts — which you can be grounded, sleek and nonetheless preserve transferring towards your goals, regardless of what number of hats you put on.”
Together with instances, the gathering contains complementary equipment like an earbuds case and pouch, laptop computer sleeve and case, pill instances, wallets, ring holders, grip stands, watchbands, magnetic wi-fi chargers, powerbanks and cardholders. All items from the gathering priced between $32 to $92.
The gathering may also have a particular connection to a corporation near Roccuzzo. The social media influencer is a longtime supporter of Argentinian basis Estudiar es mejor, which promotes equal schooling alternatives for college students in want.
Antonela Roccuzzo for Casetify’s “A World of You” collaboration.
Luis Alejandro Marquez / VOMBA
Estudiar es mejor “will obtain the proceeds of this assortment,” Roccuzzo instructed WWD. “That’s what provides which means to every little thing.”
As for what she hopes individuals take away from her collaborative assortment with Casetify, Roccuzzo desires everybody to “really feel empowered to inform their very own story. This assortment is known as ‘A World of You’ as a result of it’s about celebrating who you might be, the place you come from, no matter roles you play, no matter goals you chase. I would like each girl who picks up a chunk to really feel seen, impressed and reminded that she will do something she units her thoughts to.”
