Jun 29, 2025 12:41 PM IST
From clothes to jewelry, marine-inspired motifs are in every single place. We have a look at why the coastal aesthetic is making a splash.
Summer season may be ending, however beachy vibes are having a serious second. The mermaidcore aesthetic with seashell outfits, necklaces and hair equipment has taken over wardrobes this season. This aesthetic provides off main seashore salt air vibes, and it’s harking back to the previous, going way back to the Nineteen Thirties, and now it has resurfaced with totally different equipment as properly.
Ananya Panday, Taylor Hill and Cate Blanchett within the mermaidcore aesthetic.(Photographs: Instagram)
Celebs together with actors Ananya Panday, Cate Blanchett, singer Alicia Keys and mannequin Taylor Hill are driving the wave — the latest being Scarlett Johansson’s delicate white second at a film premiere.
A summer-y renaissance
Manufacturers are taking observe, too. Design home Chloe led the cost with seashell earrings from their SS25 assortment. Designer Anikate Satam displays, “Mermaid or aquatic themes have been fairly recurrent for the previous few years, nearly like a summer time must-have season after season. Mermaid core’s attraction lies in its escapism. A bit flight of fancy out of your mundane life. It’s additionally deeply rooted in our nostalgia as millennials rising up watching reruns of The Little Mermaid throughout summer time trip.”
Dip a toe in
The probabilities for incorporating enjoyable aquatic components like shells, starfish or jellyfish in day-to-day put on are countless. “For equipment, select easy fish-inspired earrings or seashell necklaces,” says stylist Isha Bhansali. For outfits, search for mermaid-style tapers, accented with ruffles that intensify motion. These cuts, Isha notes, are flattering and complement Indian put on like lehengas properly.
Styled by the ocean
“In case you want to add refined nuances with out going overboard, you may play with cloth. Light-weight supplies like chiffon and silk mirror the mild motion of waves and can be utilized for a wide range of outfits,” designer Supria Munjal tells us. To essentially lean into the mermaid aesthetic, she suggests gentle blues, lilacs, pearly whites, and seafoam greens. For one thing bolder, go full-out on the drama with sequins, satin and jewel tones.
