The Affiliation of Nationwide Advertisers’ Masters of Advertising and marketing convention, happening in Orlando, Fla. subsequent week, is set to reshape its agenda to be a forward-looking working summit, with fewer victory laps about what’s labored and extra strategic occupied with what’s subsequent.
“Prior to now, it’s been rear-view mirror—right here’s what we did and what labored,” Nick Primola, govt director of the ANA’s World CMO Progress Council, informed ADWEEK. “We’ve moved it very deliberately to what’s across the nook: what do you see as your subsequent stage of progress, and what actions are you taking to prepared your organization to take full benefit of that?”
Whereas the agenda nonetheless encompasses a full slate of main-stage CMO keynotes from manufacturers like P&G, the NFL, LVMH, Kraft Heinz, and extra, organizers are including extra peer-to-peer interplay and structured working time alongside talks.
