Omani luxurious fragrance home Amouage continues its creative momentum by including one other chapter to its acclaimed Library Assortment with Opus XVI Timber, a woody tribute to the profound knowledge present in nature’s most enduring creations.
“Timber opens with a daring, monolithic woody affect, like standing in entrance of a large sequoia tree,” explains Renaud Salmon, chief inventive officer of Amouage. “However with time, its construction reveals nuance. From the smoky depth of guaiac wooden to the resinous readability of fir balsam and the evergreen crispness of cypress, every layer evokes the strains and textures of aged bark.”
The 25 p.c eau de parfum focus perfume shall be out there in Amouage boutiques in Oman and UAE beginning Aug. 8, with world distribution starting Sept. 1, he shared. The 100ml bottle will retail for $380 within the U.S.
This newest addition arrives as Amouage continues a powerful development trajectory. The home reported 30 p.c development in 2024, with annual retail gross sales exceeding $260 million — roughly 2.5 instances the speed of the worldwide perfumery market.
The success displays Amouage’s dedication to what Salmon calls a “clear craftsmanship-driven enterprise mannequin.” Right now all Amouage fragrances proceed to be formulated, blended, macerated, and bottled by hand on the Muscat manufacturing facility. The model’s “Distinctive Extraits” assortment, a collection of high-concentration, intensely crafted perfumes that showcase the model’s mastery of perfume and its connection to Omani heritage, grew 116 p.c final 12 months and now represents 17 p.c of whole gross sales.
Created by perfumer Alexis Grugeon, Opus XVI Timber’s structure begins with vivid, luminous aspects of cypress, cardamom and lavandin, creating what Salmon describes as “forward-thinking openness.” Salmon defined it attracts inspiration from an sudden parallel between California’s big sequoias and Oman’s frankincense timber. “Each are symbols of permanence and knowledge of their respective cultures, surviving millennia whereas watching over numerous adjustments of their environment,” he mentioned.
Omani Excessive Perfumery Home of Amouage unveils Opus XVI Timber.
Continuity and custom are an essential guiding philosophy for the model rooted in royal heritage. Amouage was based in 1983 by the earlier ruler of Oman, Sultan Qaboos bin Stated Al Stated, based mostly on his imaginative and prescient to create a fragrance as a present that represented Oman. “Again on the time, you may not purchase an Amouage product. You needed to be gifted an Amouage fragrance by His Majesty,” explains Salmon from the corporate’s manufacturing facility in Muscat.
Opus XVI Timber is introduced in Amouage’s signature khanjar flacon in cashmere colour, with packaging designed by Belgian artist Louise Mertens. The model’s bottle designs displays their dedication to Omani cultural symbols — “the dome of the Grand Mosque conjures up the ladies’s bottle, whereas the khanjar dagger conjures up the lads’s bottle,” Salmon explains.
Underneath Salmon’s inventive path, the model has lowered its product portfolio from over 80 fragrances to a extra curated 60 choices. “We don’t launch a perfume till it’s completely excellent,” Salmon explains, embodying the model’s dedication to artisanal high quality over advertising calendars.
Retail areas are a precedence for the model, with the inventive director designing immersive storytelling environments impressed by nature. As the corporate prepares for continued growth — together with an bold plan to open 30 new boutiques over the subsequent three years concentrating on key markets like Rome, Los Angeles, and South Korea — Timber represents the home’s ongoing dedication to exploring nature by means of olfactory artistry.
