- AMD’s RDNA 4 GPUs usually are not even in Steam’s prime ranked graphics playing cards
- Nvidia’s Blackwell GPUs, alternatively, are forging forward
- Nvidia’s GPUs are additionally outselling AMD on Amazon, and it is beginning to really feel like Workforce Purple is combating a dropping battle – which is not excellent news for shoppers
As July begins, we have a few units of GPU figures to digest: the Steam {hardware} survey, and the rankings for top-selling graphics playing cards on Amazon within the US. And it seems to be like these are worrying instances for AMD.
Firstly, let us take a look at Steam’s survey for final month (June), during which Nvidia’s Blackwell GPUs (launched from the beginning of this yr) are doing an entire lot higher than the newcomer RDNA 4 graphics playing cards from AMD.
As Tom’s {Hardware} observed, Nvidia now has 3.7% of Steam players operating its Blackwell GPUs, and that features 0.99% proudly owning an RTX 5070 (the highest performer), with 0.55% utilizing an RTX 5070 Ti. Even the mighty (and mightily costly) RTX 5090 has now registered in Steam’s rankings, albeit close to the underside, with 0.19%.
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After all, given its value, that Blackwell flagship is a really area of interest proposition for players – and but it is forward of the RX 9070 XT, which does not have sufficient market share to even register for Valve’s rankings.
In truth, the identical is true for each mannequin of AMD’s new RDNA 4 vary, none of that are current within the June survey. (They’re all lumped in with the ‘different’ class which represents the 8% of GPUs that do not have sufficient share to be recorded – lower than 0.15%, to be exact).
Shifting on to Amazon’s gross sales figures, as offered by common leaker TechEpiphany on X (highlighted by Wccftech). This can be a much less excessive image for AMD, however nonetheless a worrying one.
🔥 GPU Retail Gross sales June ’25 Amazon US 🇺🇸Polaris outselling ARC…ℹ️ Market Share (by Items Bought):Nvidia: 70.51% (31,200 items)AMD: 27.57% (12,200 items)Intel: 1.92% (850 items)ℹ️ Income Share:Nvidia: 78.61% ($18,720,000)AMD: 20.49% ($4,880,000)Intel: 0.89%… pic.twitter.com/ju6CGkMnRiJuly 4, 2025
Fortunately, the RX 9070 XT just isn’t utterly off the radar right here, as it’s on Steam. I would not count on it to be, both – previous stories from retailers (apply seasoning) have indicated that it has been shifting off the cabinets at a brisk sufficient tempo. Nevertheless, within the Amazon (US) gross sales stats for June, the AMD GPU continues to be lagging behind its huge Nvidia rivals.
The bestselling graphics card at Amazon in June was the Nvidia RTX 5070 with 5,450 items, adopted by the RTX 5060 Ti (4,950 items) and the RTX 5070 Ti was in third (4,400). The RX 9070 XT is the fourth hottest GPU with 3,800 items offered, however different RDNA 4 fashions are method off the tempo (the vanilla RX 9070 solely offered 850, and did not even make the highest 10).
Total, Nvidia is hoovering up 70% of gross sales (and nearly 80% of income, unsurprisingly given a few of Blackwell’s weighty value tags), and AMD have to be left scratching its head to some extent.
(Picture credit score: Shutterstock / DC Studio)
Evaluation: Dangerous information for shoppers
Okay, so the RX 9070 XT just isn’t promoting nothing by any means, we all know that. However it’s promoting 15% lower than the rival RTX 5070 Ti, no less than going by these June figures from Amazon (once more, add salt). That have to be sort of exasperating for Workforce Purple.
That is an AMD GPU that provides very a lot the identical efficiency degree because the 5070 Ti (DLSS 4 apart) – with the 9070 XT’s body charges having been boosted significantly in current instances resulting from Radeon driver enhancements – and you continue to pay much more for the Nvidia graphics card. As we mentioned yesterday, the worth proposition of the 9070 XT is an efficient deal stronger at present, and it seems to be to be a good time to purchase the GPU. Bear in mind, all that is forged towards a backdrop of Nvidia’s technical fumbles with its RTX 5000 vary, and an entire load of driver woes which have forged a dark cloud over Blackwell.
So, frankly, it is utterly baffling that the RX 9070 XT hasn’t but to even register within the GPU rankings for the Steam survey. I imply, I can solely think about that this AMD graphics card is just simply off the chart, and about to make it on perhaps subsequent month – even then, it could nonetheless be very sluggish going (if it occurs). Significantly when you think about that, as famous, even the stupidly dear RTX 5090 is within the rankings now.
All this appears reasonably bewildering in some ways, and it’s, after all, unhealthy information for shoppers. RDNA 4 is a superb vary of graphics playing cards, the RX 9070 XT being a powerful performer specifically. And sure, granted, real-world retail costs have not been that near its MSRP, which is disappointing, however neither has the RTX 5070 Ti – and the AMD GPU is at present a significantly better worth proposition.
So, what provides? I actually do not know, however hopes that had been burning fairly fiercely of AMD lastly taking again turf from Nvidia within the desktop GPU wars now look like dying down.
After all, we will not write off RDNA 4 but, by any means. It is simply starting to really feel like AMD has a steep, and even near-vertical, climb to begin getting again on a par with Nvidia, with the intention to meaningfully problem Workforce Inexperienced’s long-held domination of the GPU world. Regardless of all of the troubles round Blackwell, Nvidia would not look like breaking stride, and certainly its gross sales of mid-range graphics playing cards specifically – the RTX 5070, and 5070 Ti – are beginning to collect extra tempo.
