Always Up-to-Date List of Facebook Ad Sizes & Specs [August 2025]

Final up to date: August 22, 2025

If you happen to’re investing in social advertisements, you’re investing in Fb. Because the world’s largest social community, it’s a crucial channel for any model’s promoting technique. In actual fact, in response to the newest Sprout Social Index™, it stays the #1 platform utilized by entrepreneurs.

However reaching Fb’s large viewers is barely half the battle. To really join and convert, your advertisements must cease the scroll. In a sea of content material, each element issues—particularly the visible presentation. Utilizing the right Fb advert sizes ensures your inventive seems skilled, avoids awkward cropping and is optimized to seize consideration on each placement. Let’s dive into the specs you could maximize your Fb advert efficiency.

Fast Fb advert specs

That can assist you shortly discover the specs you want, here’s a abstract of a very powerful necessities for every main Fb advert format.

For extra detailed data, please seek advice from the sections beneath.

Advert Format
Really useful Dimension (Pixels)
Side Ratio
File Dimension Restrict

Feed Picture
1440 x 1440 (1:1 ratio)
1440 x 1800 (4:5 ratio)
1:1 or 4:5
30MB

Feed Video
1080 x 1080
4:5
4GB

Tales Picture
1440 x 2560
9:16
30MB

Tales Video
 1440 x 2560
9:16
4GB

Carousel (Picture/Video)
1080 x 1080
1:1 or 4:5
30MB (Picture), 4GB (Video)

Proper Column
1080 x 1080
1:1
(not specified)

In-stream Video
1080 x 1080
16:9 to 1:1
4GB

Market
1080 x 1080
1:1
30MB

Viewers Community
398 x 208 (Picture)
1080 x 1080 (Video)
9:16
30MB (Picture), 4GB (Video)

Messenger Story Picture
1080 x 1080
9:16
30MB

Messenger Story Video
1080 x 1080
9:16
4GB

Reels Video Advert
500 x 888 (min)
9:16
4GB

Reels Overlay Advert
1080 x 1080
1.91:1 or 1:1
30MB

Fb Feed advertisements

The Fb Feed is the guts of the platform and probably the most aggressive advert placement. That is the place you’re not simply competing with different advertisers, but additionally with posts from a consumer’s associates, household and favourite creators. To face out, your advert must be seamless, compelling and completely formatted for the setting.

Whether or not you’re utilizing a shocking picture or an attractive video, nailing the technical specs is step one to stopping the scroll.

Fb Feed picture advertisements

Supply: Fb

Fb Feed advert picture specs

• Really useful ratio: 1.91:1 to 4:5
• Really useful decision:
  • 1:1 ratio: 1440×1440 pixels
  • 4:5 ratio: 1440×1800 pixels
• Minimal top:
  • 1:1 ratio: 600 pixels
  • 4:5 ratio: 750 pixels
• Minimal width: 600 pixels
• Most file measurement: 30MB
• Side ratio tolerate: 3%
• Really useful picture codecs: JPG, PNG

Fb Feed advert character limits

• Textual content: 50-150 characters
• Headline: 27 characters
• Hyperlink description: 27 characters

Fb Feed video advertisements

Video is a strong device for capturing consideration in customers’ Feeds. Based on our analysis on social media video technique, creating content material that’s participating from the primary few seconds is crucial.

Supply: Fb

Fb Feed video advert specs

• Really useful ratio: 4:5
• Minimal decision: 1080×1080 pixels
• Minimal top: 120 pixels
• Minimal width: 120 pixels
• Most file measurement: 4GB
• Video size: 1 second to 241 minutes
• Really useful video codecs: MP4, MOV or GIF
• Video captions are advisable.
• Video sound is advisable.

Feed advert character limits

• Main textual content: 80 characters
• Headline: 25 characters
• Description: 25 characters

Study extra about Fb picture sizes

Ensure each your paid and natural content material on Fb has the precise design specs with these assets:

Fb Tales advertisements

Fb Tales supply a full-screen expertise to seize your viewers’s undivided consideration. Positioned prominently on the high of the app, this ephemeral format is ideal for driving timeliness and showcasing your model’s persona in a extra genuine means.

As a result of Tales are a mobile-first, vertical expertise, it’s essential to design your inventive particularly for this placement.

Professional Tip

Go away 14% (250 pixels) on the high and 20% (340 pixels) of the underside of your inventive freed from textual content and logos. This “secure zone” ensures your key components aren’t lined by the profile icon or call-to-action prompts.

Fb Story picture advertisements

Supply: Fb

Fb Tales advert picture specs

• Really useful decision: 1440×2560 pixels
• Really useful ratio: 9:16
• Minimal width: 500 pixels
• Most file measurement: 30MB
• Really useful picture codecs: JPG, PNG

Fb Story video advertisements

Supply: Fb

Fb Tales video advert specs

• Really useful decision: 1440×2560 pixels
• Really useful ratio: 9:16
• Minimal width: 250 pixels
• Max file measurement: 4GB
• Video size: 1 second to 2 minutes
• Really useful video codecs: MP4, MPV and GIF
• Body fee: 30fps

Fb Tales character limits (picture and video)

• Main textual content: 125 characters
• Headline: 40 characters

For extra data on the video specs for Fb, go to the Fb Assist Heart.

Fb Carousel advertisements

Fb Carousel advertisements are one of the crucial versatile codecs, permitting you to inform a deeper story by showcasing a number of pictures or movies in a single, swipeable advert. It’s nice for manufacturers and enterprise that need to:

• Showcase a number of merchandise directly
• Show completely different options of a service
• Highlighting gives, opinions or testimonials in a single advert

Every card within the carousel can have its personal headline, description, hyperlink and call-to-action, providing you with unimaginable flexibility to drive outcomes.

Fb Carousel Advertisements can be found on a number of completely different advert varieties:

• Fb Feed
• Fb In-Stream Video
• Fb Tales

Fortunately, there’s only some variations between every advert kind inside Carousel for picture and video advertisements.

Supply: Fb

Fb Carousel advert specs (picture and video)

Carousel advert specs

• Variety of Carousel playing cards: 2 to 10
• Minimal decision: 1080×1080 pixels
• Really useful ratio: 1:1 or 4:5

Fb Carousel picture advert specs

• Most file measurement: 30MB
• Really useful picture codecs: JPG, PNG

Fb Carousel video advert specs

• Most file measurement (video carousel):4GB
• Really useful video codecs: MP4, MOV or GIF
• Vide size: 1 second to 240 minutes

Fb Carousel character limits (picture and video)

• Main textual content: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Touchdown web page URL required

You possibly can study extra about Carousel advertisements at Meta’s Enterprise Heart.

Fb proper column advertisements

Showing completely on the right-hand facet of the Fb desktop expertise, proper column advertisements are a extremely efficient format for driving clicks and conversions. Whereas smaller than Feed advertisements, their constant placement ensures excessive visibility for customers looking on a pc.

These advertisements work finest with a transparent and concise visible and a compelling call-to-action.

Supply: Fb

Fb proper column picture advertisements

Fb Proper column advert picture dimensions and pointers

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 1:1
• Minimal width: 254 pixels
• Minimal top: 133 pixels
• Really useful picture codecs: JPG, PNG

Fb Proper column advert character limits

• Headline: 40 characters
• Attributable to small picture sizes, textual content on pictures are usually not advisable

Fb in-stream video advertisements

Fb in-stream video advertisements are quick advertisements that play in between or after different movies from creators and publishers. This placement is right for capturing the eye of an already engaged viewers. As a result of viewers are in a video-watching mindset, these fast advertisements can ship a strong message.

Supply: Fb

Fb In-stream video advert

Fb In-stream video advert specs

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 16:9 or 1:1
• Most file measurement: 4GB
• Video size (Desktop): 5 second to fifteen seconds
• Video size (Cellular): 5 seconds to 10 seconds
• Really useful video codecs: MP4, MOV or GIF

Fb In-stream video advert character limits

• Main textual content: 125 characters
• Headline: 40 characters
• Video captions are non-obligatory however advisable
• Video sound is non-obligatory however strongly advisable

For more information on the video specs throughout social networks, take a look at our full information on social media video dimensions.

Fb Market advertisements

Fb Market is a strong placement for reaching customers with excessive buy intent. Individuals come to Fb Market to find, purchase and promote objects, making it a major location to showcase your merchandise to an engaged viewers. That is splendid in case you’re wanting to draw customers to your website trying to find a particular product and even location. Solely picture advert codecs can be found for Market.

Supply: Fb

Market advert pictures

Market advert picture pointers and dimensions

• Really useful decision: 1080×1080 pixels
• Really useful ratio: 1:1
• Most file measurement: 30MB
• Really useful picture codecs: JPG and PNG

Market advert character limits

• Main textual content: 125 characters
• Headline: 40 characters
• Description: 30 characters

For extra data on different social media picture sizes, take a look at our at all times up-to-date picture measurement information!

Viewers Community native, banner and interstitial advertisements

Lengthen your attain past the Fb Feed with Viewers Community advertisements. This placement lets you join along with your target market throughout an unlimited community of high-quality cell apps and web sites. These advertisements are designed to combine seamlessly into the consumer expertise, showing as native, banner or full-screen interstitial placements.

Consider this as Fb’s personal Show Advertisements. There are each picture and video choices right here:

Supply: Fb

Viewers Community picture advertisements

Viewers Community advert picture dimensions and pointers

• Minimal decision: 398×208 pixels
• Really useful ratio: 9:16
• Minimal width: 398 pixels
• Minimal Top: 208 pixels
• Most file measurement: 30MB
• Really useful picture codecs: JPG, PNG

Viewers Community movies advertisements

Viewers Community video advert specs

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 9:16
• Most file measurement: 4GB
• Video size: 1 second to 2 minutes
• Video captions are usually not supported
• Video sound is non-obligatory however advisable

Fb Viewers Community advert character limits (picture and video)

• Textual content: 125 characters
• Headline: 40 characters
• Description: 30 characters

Fb Messenger Tales advertisements

Messenger Tales present a singular alternative to attach along with your viewers in a full-screen, immersive format. These advertisements seem between your folks’ Tales, permitting you to achieve folks in an area the place they’re already engaged with content material.

Supply: Fb

Fb messenger picture advertisements

Fb messenger advert picture specs

• Really useful picture measurement: 1800×1800 pixels
• Really useful ratio: 9:16
• Minimal width: 500 pixels
• Most file measurement: 30MB
• Really useful picture codecs: JPG, PNG

Fb messenger video advertisements 

Supply: Fb

Fb messenger advert picture specs

• Really useful picture measurement: 1800×1800 pixels
• Really useful ratio: 9:16
• Minimal width: 500 pixels
• Most file measurement: 4GB
• Really useful picture codecs: MP4, MOV or GIF

Fb Messenger Tales advert character limits (picture or video)

• Main textual content: 125 characters
• Headline: 40 characters

Advertisements on Fb Reels

Promoting on Reels permits manufacturers to faucet into this cultural momentum, putting their message in a format that feels native and non-disruptive to the consumer expertise. These advertisements can seem as full-screen movies between natural Reels or as a semi-transparent overlay on the backside of a Reel, providing you with a number of methods to interact.

Fb Reels overlay advertisements

Supply: Fb

Fb Reels overlay video advert specs 

• Minimal decision: 1080×1080 pixels
• Really useful ratio: 1.91:1 or 1:1
• Minimal width: 600 pixels
• Minimal top: 600 pixels
• Most file measurement: 30MB
• Really useful format: JPG, PNG

Fb Reels overlay video advert character limits

• Main Textual content: 60 characters
• Headline: 10 characters

Advertisements on Fb Reels advertisements

Supply: Fb

Fb Reels video advert specs 

• Minimal decision: 500×800 pixels
• Really useful ratio: 9:16
• Video most file measurement: 4GB
• Video size: 4 to fifteen seconds
• Really useful format: MP4 or MOV

Fb Reels video advert character limits

• Main Textual content: 60 characters
• Video captions non-obligatory however advisable
• Video sound is non-obligatory however strongly advisable

Maximize your Fb advert efficiency

Nailing your inventive specs is a crucial first step, but it surely’s just one piece of a profitable Fb promoting technique. To really drive outcomes, you could pair these advertisements with analytics.

Sprout Social’s suite of instruments helps you handle your total social media presence—together with your Fb advertisements—from a single platform. Observe your marketing campaign efficiency, analyze your outcomes and switch knowledge into actionable insights that enhance your ROI.

Able to take your Fb advertisements to the following degree? Begin your free trial of Sprout Social in the present day.