We’re used to seeing skateboarding legend Tony Hawk on wheels, however a brand new marketing campaign has him discussing his time behind the wheel relatively than on a board.
Hawk, together with skilled snowboarder Zeb Powell, are entrance in heart in a brand new three-part marketing campaign from CarGurus, an automotive analysis and purchasing web site. The marketing campaign, referred to as “The Massive Deal Present,” includes three components, with Hawk and Powell starring within the first, “discussing life’s greatest moments behind the wheel.” The marketing campaign was launched on July 1 and directed by Paul Scheer. Subsequent components, and their respective superstar visitors, shall be launched within the coming months.
Moreover, CarGurus shall be freely giving three new Nissan automobiles by means of a sweepstakes on its web site. The corporate says that in tandem with the discharge of every episode, “a winner shall be chosen to obtain a brand-new automobile (roughly $50,000 in worth), together with funds to cowl associated bills.”
As for what drew Hawk to the challenge? The reply, he tells Quick Firm, is straightforward: He spends plenty of time within the automobile.
A second of zen
“I drive quite a bit,” he says. “I stay in San Diego, and many of the work I do is in Los Angeles, and I’m well-versed and run the gamut when it comes to the vehicles I drive,” Hawk says. He makes the roughly 120-mile journey between the 2 Southern Californian cities a number of occasions per week, and the time behind the wheel is one thing that he cherishes, because it’s usually the one time he will get to seek out some “zen,” with a busy skilled and private life.
“That’s my zen time, my time to zone out and hearken to music. It’s actually the one alone time I get in recent times,” he says. So, relating to driving, the time on the highway is one thing that he values.
That is probably not the case for each driver, after all, and nearly all People do drive. The newest information out there from AAA, for example, finds that greater than 95% of U.S. residents age 16 or older are behind the wheel not less than often, and on common, spend greater than an hour within the automobile every day. Provided that, it is smart that CarGurus would lean into the experiences of a well known superstar and athlete to showcase that the typical American isn’t alone—which can make it a reasonably efficient marketing campaign.
Hawk, rising up, additionally says that he spent plenty of time on the highway occurring household journeys, but in addition getting round for skateboard competitions. Driving, in that sense, has been one thing of a elementary constructing block to who he’s at the moment, and he says that the act of being on the highway itself can train individuals a factor or two.
“You be taught the worth of persistence and perseverance, a lot in the identical approach you be taught to skateboard,” Hawk says. He provides that there’s additionally one thing vital to get on the highway, see what’s between the cities, and “open your eyes to new sights and cultures.” So, whereas most individuals may consider their commute or a visit to the grocery retailer as a slog by means of site visitors, Hawk takes a way more philosophical, high-minded method, and urges others to attempt to do the identical.
And if he has a bit of recommendation for drivers, moreover utilizing CarGurus to seek out their subsequent car? Look ahead to distracted drivers, as a result of they make it simpler to merge. “There’s all the time somebody not paying consideration, they’re on their telephone,” he says. So, seize the hole, use the house, and “keep protected, and respectful” behind the wheel.
