TikTok has remained a vastly in style social media platform since its inception, capitalizing on its early fame as individuals gravitated towards its mild, short-form content material. This surge in recognition means TikTok is ripe with income alternatives, one thing that your TikTok advertising technique ought to make room for.
From the #TikTokMadeMeBuyIt development to devoted subcultures like #BookTok, manufacturers are discovering artistic and genuine methods to place and promote their services or products on to TikTok audiences. You possibly can too, by making participating and useful brief movies that talk on to your viewers’s pursuits.
However the place do you start? On this article, we break down the highest 15 methods for easy methods to earn cash on TikTok.
1. Be part of the TikTok Creativity Program/ Creator Fund
Since 2020 TikTok has provided its hottest creators a program to monetize content material. In November 2023 TikTok introduced some modifications to how this works, relying on the place you might be situated on the planet. TikTok are shutting down the Creator Fund for customers within the US, UK, Germany and France and changing it with the Creativity Program beginning December sixteenth.
TikTok says the brand new fund will allow creators in these nations to earn more money for video uploads over a minute. To affix, customers will need to have not less than 10,000 followers and 100,000 views within the final 30 days. Earnings may even be based mostly on views and different TikTok engagement metrics.
Are you a creator in Italy and Spain? Customers in these nations can nonetheless monetize their profiles by means of the TikTok Creator Fund. Creators must hit some stipulations to affix this system and start receiving cash from the platform. Creator Fund members earn cash based mostly on the variety of engagements they get on their content material.
2. Run TikTok adverts
About 67% of 18-19 yr olds and 56% of 20-29 yr olds are on TikTok. This makes TikTok advertising a robust promoting alternative for manufacturers desirous to market their merchandise to Gen Z. TikTok adverts include easy, highly effective instruments that can assist you promote to thousands and thousands of customers. Advert codecs fluctuate by area, however all allow you to personalize your concentrating on by age, location, curiosity and different components. You possibly can choose one or a number of codecs that work greatest to your model.
The most well-liked kinds of TikTok adverts embrace:
In-feed video: Seem on the For You Web page of TikTok customers who meet your concentrating on parameters.
Model takeover: This lets your advert broaden to the width of the entire display for a number of seconds. Then it turns into an in-feed video advert.
Hashtag challenges: Create interesting challenges that encourage user-generated content material. These challenges seem within the Discovery part on TikTok. This feature is simply obtainable to managed manufacturers that work in collaboration with TikTok gross sales representatives.
There are a number of extra kinds of TikTok adverts you possibly can experiment with, however word that some are solely obtainable to sure kinds of accounts.
3. Acquire suggestions or donations
TikTok has launched a tipping characteristic that permits choose creators to earn cash from suggestions and donations. Followers can use this characteristic to indicate gratitude to the creators they love.
Video items let viewers ship creators digital items and cash. Some creators can accumulate items throughout a dwell stream. Items might be redeemed for Diamonds—TikTok’s digital forex.
While you save up sufficient Diamonds, you possibly can commerce them for actual money.
Creators may use tipping platforms to earn cash. Tipeee, Ko-fi and Purchase Me a Espresso might be linked to your TikTok account to perform as a tip jar.
4. Collaborate with a creator
The most recent Sprout Social Index™ enforces that constructive word-of-mouth and genuine influencer and creator opinions is vital for gaining favor from customers over “salesy” messaging.
TikTok’s thriving group of content material creators makes it a superb channel for collaborating with influential individuals with extremely engaged communities.
The hot button is to collaborate with the precise creators who can authentically place your model to their viewers, as creator-made branded content material has 83% increased engagement charges.
TikTok’s Creator Market is the place you possibly can join with content material creators on the community. In a number of steps, you’ll find influencers and run campaigns with them. Find creators based mostly on enterprise objectives, price range and business, and discover complete efficiency and viewers metrics for data-driven decision-making.
TikTok has some eligibility necessities for the Creator Market, so solely choose creators can be a part of. This assures entrepreneurs that creators they accomplice with are a few of TikTok’s prime influencers.
5. Strive online marketing
By online marketing applications, creators and different companies can promote and promote one other firm’s services or products for a fee.
To be a profitable affiliate marketer, it is advisable generate gross sales on-line. Concentrate on selling merchandise that greatest align together with your target market. Create participating movies that current affiliate merchandise, showcasing the worth and why you advocate buying them. Strive selling manufacturers you want and belief, sharing affiliate hyperlinks or codes to trace purchases influenced by your account.
If a follower makes a purchase order by means of the hyperlink or code supplied, then you’ll obtain a fee from the model for that sale. TikTok doesn’t enable private accounts to put clickable hyperlinks inside video descriptions. However you possibly can ask followers to repeat and paste hyperlinks into their browsers, or enter particular codes at checkout. Websites like Beacons help you create a free webpage containing affiliate hyperlinks and particulars for merchandise being promoted. When you have a enterprise account, you possibly can add a hyperlink in your bio.
In case you’re an in-house marketer, create an online marketing program with clear tips and directions on easy methods to take part. Invite TikTokers who align together with your model values and target market to take part. Encourage associates to advertise the services or products that greatest align together with your objectives and shared viewers. And most significantly, implement a monitoring system so you possibly can monitor affiliate efficiency and fee funds.
6. Develop and promote TikTok accounts
Organically rising a TikTok account may take months. Nevertheless, you should purchase a longtime account to get an prompt enhance of followers.
To efficiently earn cash promoting TikTok accounts, creators ought to deal with area of interest matters that may be sustained by the client. This can make it simpler for the client to proceed posting related content material and preserve follower engagement.
Manufacturers contemplating shopping for a longtime account ought to carry out due diligence. An account with quite a lot of followers however low engagement might not present the return you’re searching for. Additionally, make sure the account serves an viewers you goal and the content material aligns together with your model and objectives.
Manufacturers should buy an account with energetic followers from platforms like 123accs, Accfarm and Fameswap.
For smaller activations, manufacturers can sponsor posts that dwell straight on creators’ profiles. Just like creator collaborations, these campaigns enable manufacturers to pay content material creators to advertise their merchandise in natural posts. Sponsor single posts or create a collection. If it begins trending, you possibly can enhance the put up to broaden its attain even additional.
8. Create a Patreon account
A Patreon account lets creators generate income from followers by means of memberships that enable unique entry to content material. Use TikTok to advertise membership sign-ups.
Attempt to preserve your subscription prices low to encourage subscribers and think about rewarding new subscribers. For instance, gifting away merchandise or unique content material entry to your most loyal followers. Add the hyperlink to your Patreon web page in your movies or add it to your bio to make it straightforward for followers to subscribe each time they’re prepared.
9. Promote your merchandise and merchandise
Merchandise, merchandise, merchandise. This tried-and-true technique applies to TikTok as properly. Flip authentic paintings, quotes or your model’s brand into merch and market it on TikTok. Characteristic your present merchandise in tutorials or showcase your product alongside a development.
Take heed to your viewers in case you are uncertain what to promote. Create polls or ask them on to study what they may purchase.
When you have a private account, create an ecommerce web site to course of gross sales transactions and market it in your TikTok account. Add the shop to your movies, and encourage your followers to take a look at your merchandise.
When you have a TikTok Enterprise account, you possibly can join platforms like Shopify, BigCommerce, Sq. On-line and Ecwid retailer to your account.
10. Arrange a TikTok store
TikTok partnered with Shopify to launch the TikTok Purchasing characteristic. Manufacturers and creators can grow to be official TikTok retailers and promote straight within the app.
By making a TikTok Store, you possibly can showcase merchandise on in-feed movies, lives and product showcase tabs. If eligible for this characteristic, you possibly can signup to grow to be a vendor within the TikTok Vendor Middle, the place you possibly can handle stock, orders, creator partnerships, promotions and extra. Nevertheless, the vendor heart is simply obtainable in choose areas.
11. Supply unique content material on TikTok
TikTok simply launched a brand new monetization characteristic in June of 2023 referred to as TikTok Collection. This new characteristic is a solution to create unique content material that lives behind a paywall.
creators can apply to get entry to this new characteristic, however there are different standards they should meet as properly:
- Creators have to be 18+
- Their account have to be not less than 30 days outdated
- They will need to have not less than 10,000 followers
- They will need to have posted 3+ public movies within the final 30 days
- They will need to have not less than 1,000 views within the final 30 days
Creators who’ve lower than 10,000 followers should be eligible if they’ll present a hyperlink to premium content material they’ve efficiently offered on different platforms.
Your Collection can embrace as much as 80 movies complete, every as much as 20 minutes lengthy. This may be a good way to supply priceless academic content material to your viewers for a one-time payment. You possibly can set the worth for every TikTok Collection you create, with fee choices starting from $0.99 to $189.99.
12. Present digital items
One other monetization characteristic is digital items in your movies. Individuals who actually take pleasure in your content material can ship you digital items as a token of their appreciation—which might then be transformed into precise cash.
Activate the reward choice to have a small reward field icon seem subsequent to the remark field. Customers focused on leaving a present can faucet it to go to this interface:
Coin packages might be purchased within the following increments:
- 20 cash: $0.29
- 65 cash: $0.99
- 330 cash: $4.99
- 660 cash: $9.99
- 1,321 cash: $19.99
- 3,303 cash: $49.99
- 6,607 cash: $99.99
- 16,500 cash: $249.99
These cash can then be used to purchase and ship digital items to a consumer’s favourite creators, with items starting from 5 to three,000 cash. Activate digital items to supply this feature to your viewers.
13. Host dwell occasions or workshops
TikTok Stay is one other nice solution to earn cash. Just like digital video items, customers may ship dwell items. The little reward field icon will seem on the backside of a dwell video for customers to faucet and purchase totally different items. The ranges on these are even greater, with some being only a single coin and others going as much as 10s of 1000’s of cash.
A number of TikTok creators have shared how dwell streaming can be utilized to earn cash. One creator makes between $20-$300 each time they go dwell and one other introduced in $34,000 inside a single month—simply from dwell streaming.
Be certain your dwell movies are entertaining and priceless in order that customers preserve desirous to tune in. The extra constant viewers you get, the extra possible they’re to stay round and ship you digital items.
14. Supply personalised shoutouts
When you have a big following, TikTokers who wish to develop their accounts could also be prepared to pay for personalised shoutouts. Choose a worth level and promote shoutouts as one more solution to earn cash. Your worth could also be a little bit of trial and error. In case you’re getting no bites, it’s possible you’ll wish to decrease it. However alternatively, if you happen to’re getting a ton of curiosity, you would possibly be capable of enhance your worth.
You possibly can then shout these individuals out throughout a dwell video or throughout a feed video. You would possibly even select to supply two totally different worth factors (with feed movies costing extra) in order that customers can select the place they’d prefer to be shouted out.
15. Promote digital merchandise
Lastly, think about promoting digital merchandise. You possibly can create a store with TikTok and hyperlink to your digital merchandise from there, making it straightforward to make a sale. Promote your merchandise inside your movies and embrace your store’s URL in your profile so customers can simply discover it.
Be taught extra about TikTok for enterprise
These methods can elevate your TikTok recreation and put you on a transparent path to being profitable on the app. Learn to get extra TikTok followers so you possibly can enhance your incomes potential much more.
Find out how to earn cash on TikTok FAQ
What number of followers do you want on TikTok to earn cash?
For a number of the options talked about within the monetization methods above, you need to hit a minimal follower depend on TikTok. For instance, the Creator Fund requires not less than 10,000 followers to affix.
Alternatively, you want just one,000 followers to obtain digital items on TikTok Stay. However to obtain suggestions and items from different kinds of movies, you need to have not less than 100,000 followers.
What number of views do you want on TikTok to earn cash?
To affix the Creator Fund, you need to have acquired a minimal of 100,000 views in your movies inside 30 days. In any other case, you don’t must have a certain quantity of views to share hyperlinks to your merchandise in movies or your bio.
How do you receives a commission on TikTok?
When you meet the standards for TikTok funds it’s best to see your cash in your Creator Fund Dashboard about three days after your movies acquired views. To get to your Creator Fund Dashboard, simply head to your profile, click on on “…” to open settings, go to “Creator instruments,” after which hit “TikTok Creator Fund.”
When you’ve acquired not less than $10, you possibly can take your earnings out 30 days after the month they had been earned in. You possibly can ship the cash to your most well-liked fee methodology, which might be PayPal or Zelle.
Find out how to earn cash on tiktok with out followers?
Whereas a big follower depend definitely helps with many TikTok monetization methods, it’s completely attainable to earn cash on the platform even with out a important viewers. The important thing lies in specializing in worth, niching down, and leveraging particular options or companies. Right here’s how one can earn cash on TikTok with out followers:
- Turn into a Consumer-Generated Content material (UGC) Creator: Manufacturers are actively in search of genuine content material for their very own advertising. You possibly can create movies showcasing merchandise and receives a commission by the model, usually without having to put up by yourself TikTok. Your portfolio of high-quality content material is extra vital than your follower depend.
- Affiliate Advertising and marketing: You possibly can promote merchandise from varied manufacturers and earn a fee on gross sales made by means of your distinctive hyperlinks. Concentrate on area of interest merchandise and create compelling, trustworthy opinions or demonstrations. The objective is to drive conversions, not simply views, and a well-made video can nonetheless go viral and generate gross sales.
- Promote Your Personal Merchandise or Providers: When you have an e-commerce retailer, digital merchandise (like an e-book or course), or supply companies (e.g., graphic design, video modifying), TikTok could be a highly effective advertising instrument. Your movies can function ads, driving site visitors to your exterior gross sales channels.
- Leverage TikTok Store (as a Vendor): Whereas being a TikTok Store Creator usually requires followers, you possibly can register as a vendor on TikTok Store by means of their Vendor Middle. This lets you listing and promote merchandise straight, and your compelling product movies can nonetheless attain a broad viewers by means of the For You Web page, even if you happen to don’t have a big private following.
- Take part in TikTok Challenges/Contests: Manufacturers often run challenges or contests with money prizes. Profitable these depends upon the standard and creativity of your submission, not essentially your present follower base.
