Hashtags have grow to be a common software for locating subjects on social media and different on-line platforms—and TikTok isn’t any completely different. Utilizing hashtags might help you discover content material associated to your area of interest and assist folks discover your content material.
With over 1.6 billion month-to-month lively customers (and counting), it’s necessary to face out among the many noise. And TikTok hashtags might be a good way to try this.
On this article, be taught extra about what TikTok hashtags are, the advantages of utilizing them, prime TikTok hashtags and instruments that may show you how to discover the very best hashtags.
What are TikTok hashtags?
TikTok hashtags are phrases or key phrases which are denoted by the hashtag (#) image and used to categorize content material on the platform so customers can browse content material simply.
TikTok hashtags operate equally to these on platforms like Instagram and Twitter, connecting customers with related content material. Including a sure hashtag to a video will make the content material discoverable when somebody searches for the hashtag. This enables customers to affix in on trending or related conversations utilizing the correct hashtags.
For instance, somebody trying to find #gaming on TikTok can uncover content material associated to gaming provided that that hashtag has been added to the video description. Or if somebody searches for #BookTok, they’ll discover content material from that particular TikTok subculture.
8 Advantages of utilizing hashtags in your TikTok technique
Incorporating hashtags into your TikTok advertising and marketing technique is a should. Study seven advantages your account can get from utilizing hashtags in your video captions.
1. Enhance visibility and discovery
On a fundamental degree, including hashtags in your TikTok captions assist the TikTok algorithm perceive your content material and serve it to customers who’ve proven curiosity in these subjects, whether or not or not they’re already following your model. Once you use a hashtag related to the content material of the video, you possibly can appeal to people who find themselves already within the subject. A well-placed hashtag can land your video on the For You Web page of a extremely related viewers.
For instance, including #DIYProject might assist your video present up within the search outcomes of people who find themselves trying to find the hashtag.
2. Increase engagement
Higher visibility might additionally translate to larger engagement charges. When extra folks see your TikTok content material, there’s an opportunity lots of them would need to have interaction with it by liking or commenting on it.
3. Construct group
Branded TikTok hashtags are a good way to create a group round your enterprise. Encouraging your viewers to create movies utilizing a brand-specific hashtag (for instance, #SproutSocial) helps construct a devoted house in your model’s group to have interaction.
For instance, Jellycat has managed to construct a group across the #jellycat hashtag. Customers publish about their very own Jellycat stuffies, speak about launches and extra. The hashtag has generated 1 billion views, proving simply how in style these movies are.
4. Determine opponents
Simply as you utilize hashtags to get found, so do your opponents. Conduct a aggressive evaluation utilizing hashtags information (amongst different metrics) to realize perception into their content material technique and target market, revealing alternatives so that you can differentiate your personal model.
5. Get TikTok content material concepts
Searches for category-specific hashtags will convey up outcomes for top-performing content material related to the hashtag. This can be a nice solution to see what resonates along with your target market and get content material inspiration.
6. Discover related influencers
You may also use hashtag searches to find influential accounts which are creating content material related to the hashtag. Should you plan on working an influencer advertising and marketing marketing campaign, it is a nice solution to uncover TikTok influencers you possibly can associate with.
7. Surfacing trending subjects
TikTok developments come and go, however capitalizing on the correct ones on the proper time might help increase visibility and engagement. Hashtags are the first indicator of what’s trending on the platform. With the correct instruments, you possibly can spot these developments as they emerge and create related content material earlier than the second passes.
Uncover developments by tapping the search icon within the prime proper nook of your TikTok dwelling feed. You’ll see in style developments in addition to subjects the app thinks you’ll like primarily based in your exercise. Browse TikTok like somebody in your target market would possibly to see what varieties of content material concepts pop up.
8. TikTok monitoring
Hashtags—particularly branded hashtags—are a key element to social media monitoring on the TikTok platform. TikTok monitoring might help you observe and reply to social engagements to grasp your target market and defend your model.
Use a TikTok monitoring software to realize insights about your goal audiences, opponents and model sentiment.
High TikTok hashtags in 2025
Curious on learn how to discover the trending hashtags on TikTok? We’ve bought a number of the prime TikTok hashtags in a number of industries for inspiration.
50 Well-liked hashtags on TikTok
- #fyp
- #foryou
- #viral
- #foryoupage
- #tiktok
- #fy
- #trending
- #humorous
- #duet
- #comedy
- #love
- #meme
- #tiktokindia
- #funnyvideos
- #learnontiktok
- #music
- #video
- #like
- #memes
- #cute
- #prank
- #enjoyable
- #comply with
- #aesthetic
- #tik_tok
- #tiktokuni
- #tiktokviral
- #tiktok_india
- #completely happy
- #new
- #tiktoker
- #foodtiktok
- #viralvideos
- #followme
- #stay
- #dancer
- #repost
- #tiktoklover
- #funk
- #tiktokphilippines
- #tiktoktravel
- #tiktokchallenge
- #funfacts
- #likeforlike
- #dancetutorial
- #levelup
- #like4like
- #viralpost
- #followforfollowback
- #follow4follow
High 10 Trending TikTok hashtags
Understand that this adjustments week to week, so that you’ll want to take a look at what TikTok is saying their trending hashtags are proper now.
- #dodgers
- #terrifier3
- #terrifier
- #mizukiakiyama
- #projectsekai
- #glorilla
- #fornitemares
- #robotic
- #rafecameron
- #moonmusic
High 10 TikTok hashtags for B2B
- #B2BMarketing
- #BusinessGrowth
- #EntrepreneurLife
- #CorporateCulture
- #BusinessTips
- #B2BSales
- #Networking
- #BusinessInnovation
- #Management
- #B2BContent
High 10 TikTok hashtags for trend and wonder
- #FashionInspo
- #BeautyTips
- #OOTD (Outfit of the Day)
- #MakeupTutorial
- #FashionBlogger
- #BeautyHacks
- #StyleGuide
- #FashionTrends
- #BeautyGram
- #Fashionista
High 10 TikTok hashtags for health
- #FitnessJourney
- #WorkoutMotivation
- #HomeWorkout
- #Fitspo
- #GymLife
- #FitnessChallenge
- #HealthyLifestyle
- #FitnessGoals
- #FitFam
- #ExerciseRoutine
High 10 TikTok hashtags for meals and beverage companies
- #Foodie
- #FoodPorn
- #Recipe
- #Cooking
- #FoodBlogger
- #Yummy
- #FoodLovers
- #Restaurant
- #Cocktails
- #FoodTikTok
High 10 TikTok hashtags for expertise and software program
- #TechTips
- #SoftwareDevelopment
- #Innovation
- #Coding
- #TechNews
- #AI
- #CyberSecurity
- #TechGadgets
- #Programming
- #TechTrends
High 10 TikTok hashtags for journey
- #TravelTok
- #Wanderlust
- #Journey
- #TravelBlogger
- #Discover
- #TravelGuide
- #RoadTrip
- #TravelVlog
- #BucketList
- #TravelTheWorld
Tips on how to discover the very best TikTok hashtags in your model
Discovering the correct hashtags is each an artwork and a science.
You may manually seek for hashtags on the app: figuring out which hashtags are influencers in your area of interest or your opponents are utilizing. Whereas these strategies might be efficient, they’re typically time-consuming and lack the info it’s worthwhile to make worthwhile selections.
To construct an efficient TikTok hashtag technique, you want a extra environment friendly technique.
Tips on how to discover TikTok hashtags with Sprout Social
Sprout Social takes hashtag analysis from a guide chore right into a streamlined benefit. As a substitute of guessing which hashtags will work, our AI-driven insights will show you how to discover, analyze and add hashtags for each publish.
Step 1. Log into Sprout Social.
Don’t have a Sprout Social account but? Begin your free 30-day trial with your enterprise electronic mail and take a look at managing your total social technique from a single platform.
Step 2. Hyperlink your TikTok Enterprise Account to Sprout Social by navigating to Settings > Profiles and click on Add Profile. Comply with the prompts to authenticate your account and grant Sprout the required permissions.
Step 3. Compose your TikTok video publish. Choose the digital camera icon and click on +Add a video. Movies have to be at the least 3 seconds and not more than 10 minutes.
Step 4. Start typing your caption and add a # to start trying to find related TikTok hashtags. Sprout offers prompt hashtags by quantity.
Step 5. Schedule your TikTok movies to publish when your viewers is most lively utilizing our Optimum Ship Occasions characteristic. This AI-powered functionality analyzes previous content material efficiency and suggests a time when your viewers is most lively and prone to have interaction along with your content material.
Tips on how to add and handle hashtags with Tag Collections
When you’ve recognized the right hashtags in your campaigns, you possibly can create and save teams of associated hashtags for particular campaigns, merchandise or content material pillars utilizing Sprout’s Tag Collections.
As a substitute of manually typing hashtags for each publish or storing them in a spreadsheet, it can save you these in Sprout’s Tag Supervisor as an environment friendly solution to incorporate them into future posts.
For instance, you possibly can create a “Q2 Product Launch” Tag assortment and a “Behind The Scenes” assortment, with related hashtags saved inside that Tag Assortment.
To create a Tag Assortment in Sprout:
- Navigate to Account and settings > Settings.
- Click on Tag Administration below World Options.
- Click on Add Assortment.
- Then, enter a reputation for the Tag Assortment, comparable to “Summer season Launch”.
- Click on Create assortment.
- When you’ve created a Assortment, you possibly can add tags. Click on the Tag Assortment you simply created and need to add tags to.
- Click on Add Tag within the right-hand panel.
- Enter the tag title and click on Create tag.
- Now, whenever you use Compose, you possibly can apply tags to outbound messages on TikTok.
Utilizing Sprout’s Tag Collections:
- Improves effectivity: When making a publish, merely apply the related assortment so as to add all its related hashtags in a single click on.
- Ensures model consistency: Your total group can use a constant hashtag technique, reinforcing your branding and marketing campaign objectives throughout all posts.
Tips on how to measure hashtag efficiency with Sprout Social
With out information, your hashtag technique is incomplete. To tie your hashtag use on to efficiency, use Sprout’s Tag Efficiency Report.
Once you use Tags to your scheduled TikTok movies in Compose, Sprout aggregates the efficiency information into the Tag Efficiency Report for each publish with that tag, permitting you to see which hashtag methods are driving the very best outcomes.
By analyzing TikTok metrics like impressions, engagement and video views on the marketing campaign degree, you progress past particular person publish efficiency. This offers a transparent overview of which campaigns and particular hashtags are resonating along with your viewers so you possibly can alter and alter your hashtag technique.
TikTok hashtag greatest practices
Maximizing your attain on TikTok begins with a wise hashtag technique. By following these greatest practices, you possibly can successfully use hashtags to boost your TikTok content material’s attain and engagement, rising your presence on the app.
1. Combine in style and area of interest hashtags
Mix extensively used hashtags with extra particular, area of interest ones. Well-liked hashtags improve visibility, whereas area of interest hashtags show you how to attain a focused viewers. This won’t solely improve your attain, but additionally appeal to extra engaged and followers who usually tend to work together along with your content material
2. Keep away from irrelevant hashtags
Keep away from banned hashtags, as they will restrict your content material’s visibility, but additionally guarantee your hashtags are related to your video. Irrelevant hashtags can confuse the algorithm and should even result in your content material being flagged as spam. So don’t use trending hashtags within the hopes that it’ll stick and widen your attain. Use related hashtags deliberately along with your content material.
3. Use the correct variety of hashtags per video
Whereas TikTok permits as much as 100 characters for hashtags, utilizing too many could make your caption look cluttered. Follow 3-5 related hashtags per publish to keep up a clear look and maximize the affect of every hashtag.
4. Place hashtags strategically
The place you place your hashtags issues. Embrace them in your caption, both at first to instantly catch the viewer’s eye or on the finish to maintain the caption clear. Or, you possibly can add them in a remark below your video to maintain the caption concise.
TikTok hashtag mills and discovery instruments
In search of much more inspiration for TikTok hashtags? There are various instruments out there that can assist you discover the right hashtags for each video you publish. These 4 are the right beginning factors.
Sprout Social
Sprout Social is an all-in-one social media administration platform that may show you how to by dozens of duties—from monitoring on-line conversations to discovering developments and a lot extra. Discover related hashtags as you write content material within the Compost field, which robotically suggests hashtags as you start including them to your publish. Alternatively, use Options by AI Help to generate copy and hashtags as you compose posts. These AI automation options might help remove the guesswork from manually researching related hashtags.
Hashtag Knowledgeable
Hashtag Knowledgeable is an easy-to-use smartphone app that may show you how to discover hashtags primarily based on a starter key phrase, a class related to your business (of which there are 35 to select from) or a gaggle of hashtags you’ve used earlier than. Obtain Hashtag Knowledgeable and begin compiling hashtags in your video content material.
You may simply get a gaggle of related hashtags in your video and save them for later, or copy them proper contained in the app to then paste into your TikTok caption. Plus, you may get entry to every day trending hashtags that can assist you uncover much more content material concepts.
TikTok Hashtags
TikTok Hashtags is a fundamental hashtag generator that may show you how to discover associated hashtags.
Begin by typing in a hashtag like #fashion and generate a handful of related and in style hashtags that may assist improve visibility in your content material. This can be a utterly free software that’s straightforward to make use of for every of your new movies.
For the file, TikTok has no affiliation with this web site.
Ahrefs TikTok Hashtag Generator
Ahrefs has a free AI TikTok Hashtag Generator software as part of its free digital advertising and marketing and search engine optimisation instruments arsenal. However this hashtag generator works a bit in a different way than the others.
With Ahrefs’ AI hashtag generator, you possibly can kind your video caption or a quick synopsis of your video into the textual content field and wait whereas the software generates a listing of hashtags so that you can embrace. Specify the variety of hashtags you need, the formatting you favor, in addition to the writing tone you’re going for. Then copy and paste the hashtags proper into TikTok.
Make TikTok hashtags be just right for you
With extra companies utilizing TikTok of their advertising and marketing methods, incorporating the usage of hashtags might be a good way to face out. However simply utilizing the correct hashtags isn’t sufficient. You additionally must control your TikTok analytics to search for alternatives to maintain enhancing.
TikTok Hashtags FAQs
Tips on how to discover trending hashtags on TikTok?
There are a number of methods to search out and analysis hashtags on TikTok:
- The TikTok Uncover tab highlights a number of the prime hashtags which are presently trending.
- Take a look at listicles that compile the highest TikTok hashtags throughout completely different classes.
- Use hashtag analysis instruments like Sprout Social to uncover high-performing hashtags in your area of interest. Analyze competitor hashtag methods to establish untapped alternatives for comparable audiences.
- Discover TikTok’s Artistic Middle for hashtag inspiration.
What number of hashtags ought to I exploit on TikTok?
There isn’t a strict restrict on the variety of hashtags you should use however since there’s a caption character restrict, use hashtags properly. We advocate utilizing 3-5 related hashtags so you continue to have house to jot down partaking TikTok captions.
What are various kinds of TikTok hashtags I can use?
A profitable technique makes use of a mixture of completely different hashtag sorts to maximise attain and relevance.
- Services or products hashtags: These can describe your services or products, comparable to #SaaS or #SocialMediaTool.
- Area of interest hashtags: These hashtags are extra particular and show you how to join with a focused viewers, comparable to #SocialMediaMarketingTips.
- Branded hashtags: These hashtags are distinctive in your firm. It may be your organization title or a tagline. The aim is to create a group for UCG content material that you could observe and interact with.
- Trending hashtags: These are associated to in-the-moment developments. Taking part in developments may give you a lift in visibility, if participation is finished accurately. Use Sprout’s Listening instruments to identify these trending hashtags throughout most networks.
