Since launching Advertising Cloud Progress and Superior Editions final spring, we’ve been increasing entry worldwide with knowledge residency and channel help. In 2024, we launched Progress and Superior Editions in North America, Asia/Center East and Latin America, permitting these clients to take full benefit of Advertising Cloud on the Salesforce platform. This consists of utilizing one knowledge set and one workflow throughout advertising, gross sales, service and commerce groups, as properly Agentforce to save lots of time and energy advertising with knowledge from throughout the Salesforce platform.
This spring, we’ve continued to broaden entry to Advertising Cloud on the Salesforce platform by bringing entry to further areas, enabling further channels, and making it simpler to create automated cross-departmental journeys that handle the wants of worldwide clients.
Right here’s a have a look at how the product has developed:
Which areas can entry Advertising Cloud Progress and Superior?
To date in 2025, we’ve got launched Advertising Cloud Progress and Superior Editions (and Information Cloud) in 5 new areas, with a concentrate on enabling native and regional knowledge residency:
- São Paulo – enabling Brazil
- Zurich – enabling Switzerland
- Tokyo – enabling Japan, Pakistan, Thailand, Taiwan, Vietnam, Philippines, and South Korea
- Sydney – enabling Australia and New Zealand
- Singapore
- Jakarta – enabling Malaysia and Indonesia
- Mumbai – enabling India, Qatar, Egypt, Bangladesh, Guam, UAE, Saudi Arabia, Jordan, Cambodia, and extra
Information residency is the follow of storing and processing knowledge inside a selected geographic area. Storing knowledge regionally enhances safety and helps corporations keep compliant with native legal guidelines and laws.
Further areas, together with these in ASEAN, will comply with within the first half of this 12 months.
How Advertising Cloud Progress and Superior are increasing throughout channels
We now have additionally centered on channel enlargement for these merchandise. We now help native WhatsApp messaging in Advertising Cloud Progress and Superior. These clients should purchase WhatsApp as an add-on (much like SMS). In Advertising Cloud Superior Version, clients can even use Unified Conversations for WhatsApp to show promotional advertising messages into two-way conversations between a buyer and repair brokers.
WhatsApp is a vital channel of buyer communication for companies across the globe, and we’re excited to carry this to Progress and Superior Editions.
Entrepreneurs can make the most of improved cross-departmental journeys
Final however not least, we’re making it simpler for entrepreneurs to set off automated outreach in Stream based mostly on commerce interactions. Within the February ’25 launch, we launched Out of the Field Occasions, which permit entrepreneurs to set off journeys in Stream based mostly on commerce interactions, together with deserted carts. Entrepreneurs can even set off journeys based mostly on key advertising interactions, comparable to SMS and WhatsApp subscriptions, e mail opens, hyperlink clicks, kind submissions, and extra.These occasions assist entrepreneurs hook up with buyer engagement within the second with related, personalised messages simpler than ever earlier than.
We’re continually searching for methods to enhance our merchandise and assist entrepreneurs attain clients in new methods (and work higher throughout groups). As at all times, we welcome any suggestions you’ve gotten. And keep tuned for extra improvements within the months forward!
See the merchandise in motion
Find out how Advertising Cloud Superior and Progress Editions may also help your online business join with clients in new – and highly effective – methods.
