Right here and gone earlier than you recognize it, right here’s what you may need missed from Cannes Lions 2025 throughout our protection areas. A enjoyable factor: evaluate the themes to how they had been mentioned final 12 months.
DoubleVerify casts itself as information ally in Cannes — as scrutiny mounts.
Advertising and marketing
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Listed here are some sizzling takes on the cliches from Cannes Lions 2025.
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This 12 months’s Cannes Lions felt extra sensible than ever earlier than.
Is Gutter Bar on the way in which out?
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How DEI nonetheless discovered a spot for itself at Cannes.
From the Digiday Video Studio on the Blockboard Suite: Samantha Avivi, CMO, Bayer N.A, talked about constructing belief amid fraud.
From the Digiday Video Studio on the Blockboard Suite: Jeff Rauch, evp, world industrial advertising, noticed a shift in technique and creativity.
From the Digiday Video Studio on the Blockboard Suite: Don McGuire, CMO, Qualcomm, addressed associating manufacturers with ardour factors.
From the Digiday Video Studio on the Blockboard Suite: Esi Eggleston Bracy, CMO, Unilever, coated the model’s software of instruments to know model positioning.
From the Digiday Video Studio on the Blockboard Suite: Alex Craddok, CMO, Citibank, talked about AI speak in Cannes.
From the Digiday Video Studio on the Blockboard Suite: Caroline Proto, director, world media, EssilorLuxottica, addresseed easy methods to navigate the creator financial system and sponsored posts.
From the Digiday Video Studio on the Blockboard Suite: Kelly Mahoney, CMO, Ulta Magnificence, on model integration into large social moments.
From the Digiday Video Studio on the Blockboard Suite: Aida Moudachirou Rébois, svp and normal supervisor, MAC Cosmetics, talked about personalization.
From the Digiday Video Studio on the Blockboard Suite: Jackie Jantos, CMO and president, Hinge, talked model credibility.
From the Digiday Video Studio on the Blockboard Suite: Matt Graham, CMO, Mars, world meals and vitamin, talked about utilizing tech to attach with customers.
From the Digiday Video Studio on the Blockboard Suite: Lisa Peterson, CMO, EY, talked concerning the implications of AI.
From the Digiday Video Studio on the Blockboard Suite: Matt Wasserlauf, co-founder and CEO, Blockboard, careworn that humanity is essential with regards to AI.
From the Digiday Video Studio on the Blockboard Suite: Sophie Kelly, svp of world tequila and mezcal classes, Diageo, coated how manufacturers can set up belief with customers.
From the Digiday Video Studio on the Blockboard Suite: Toby Espinosa, vp, adverts, DoorDash, talked displaying up at Cannes for the primary time with a serious activation.
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Way forward for TV
Amazon Advertisements and Roku introduced a partnership that makes the e-commerce big’s demand-side platform the unique technique of accessing Roku’s CTV promoting stock by way of a shared identifier.
Amazon continued its allure offensive on advertisers, asserting a partnership with Disney Promoting that brings its demand-side platform into Disney’s Actual-Time Advert Trade.
Omnicom unveiled a partnership with Google’s YouTube that lets Omnicom shoppers goal high-traffic livestreaming content material (together with sports activities, leisure, gaming and purchasing) on the video platform.
Companies nonetheless confirmed up in Cannes this 12 months in an enormous manner — regardless of the financial turbulence.
Even nonetheless — immigration protocols, danger memos and quiet absences had been at play.
A number of Omnicom executives who spoke with Digiday talked of “the ability of reside content material, dialog, and commerce to drive model development.”
Omnicom introduced a partnership with Disney centered round reside sports activities in tandem with The Commerce Desk to programmatically reap the benefits of the stock.
Outfront introduced its XLabs to Cannes for the primary time, hoping to attract a broader advert base.
Advert networks took heart stage this 12 months.
Omnicom partnered with Amazon and Meta to construct on reside content material and reside purchasing.
Cannes now comes with a product demo.
Omnicom partnered with cost platform PayPal in addition to with X, to get shoppers nearer to influencers and content material that reveals the next propensity to spur customers to buy.
BeReal remerged at Cannes with a slower, cheaper tackle social adverts.
It was an enormous 12 months for optimism at Cannes.
