CBS Stations will launch its eighth state-of-the-art Augmented Actuality and Digital Actuality (AR/VR) technology-driven studio at CBS Texas this night.
CBS Texas will debut the AR/VR system on-air right this moment, Monday, June 23, throughout the CBS Information Texas newscast at 5 PM, led by first alert chief meteorologist McKenna King, who will information viewers via the primary immersive climate phase utilizing the brand new platform.
The AR/VR-enabled studio, measures roughly 20,384 cubic sq. toes. CBS Stations mentioned it “transforms storytelling by providing a dynamic, visually wealthy expertise that brings climate to life. From hyper-realistic climate simulations to immersive storytelling environments, the expertise enhances each presentation and viewer comprehension of complicated subjects.”
“The launch in Texas additional underscores our dedication to investing in the way forward for native journalism,” mentioned Jennifer Mitchell, president of CBS Stations, and CBS Information and Stations Digital. “By way of the growth of our technological capabilities, we proceed to deepen how we serve our communities, elevate the viewer expertise and form the way forward for broadcast journalism.”
“Over the previous 12 months, we’ve advanced each a part of our newsroom – from refreshing our newscasts, updating our model and constructing a multiplatform protection technique,” mentioned Raquel Amparo, president and common supervisor of CBS Texas. “This expertise is the subsequent chapter and permits us to reinforce significant content material for everybody we serve.”
The launch follows the profitable implementation in New York, Los Angeles, Chicago, Philadelphia, the Bay Space, Denver and Miami.
