TikTok continues to guide in social media engagement, with over 1.5 billion lively customers and interplay charges that outpace most different social media platforms.
However whereas the viewers is there, getting actual engagement — likes, feedback, shares, and views that truly imply one thing — takes extra than simply exhibiting up.
On this article, you’ll discover the whole lot it’s essential to earn larger engagement charges on TikTok in 2025. We’ll stroll you thru:
- A free TikTok engagement fee calculator
- Up to date trade benchmarks for 2025
- Actionable suggestions primarily based on what’s working proper now
- Insights into how the TikTok algorithm is evolving — and easy methods to work with it
Whether or not you’re managing a model TikTok account or constructing your individual following, this information will assist you to increase engagement, enhance visibility, and construct stronger connections together with your viewers.
Bonus: Use our free TikTok engagement fee calculator to search out out your engagement fee 4 methods quick. Calculate it on a post-by-post foundation or for a complete marketing campaign — for any social community.
What’s TikTok engagement?
TikTok engagement refers to any motion customers take to work together together with your model on the platform. That features likes, feedback, shares, saves, watch time, and video completion charges.
Collectively, these metrics form your total engagement fee and affect how your content material performs within the algorithm.
TikTok engagement metrics
Right here’s a breakdown of the metrics that contribute to your TikTok engagement fee:
- Like: Customers can faucet the Like button or double-tap a video. This additionally saves the video to the Appreciated tab on their TikTok profile for future viewing (which could be public or non-public).
- Remark: Feedback permit customers to work together straight with creators and one another. Creators can allow or disable feedback on a per-video foundation.
- Share: TikTok’s share function lets customers cross-promote movies, sounds, or accounts inside TikTok or to different platforms (like Instagram or Messenger).
- Save: Customers can bookmark posts to non-public or public collections, which is useful for surfacing widespread or priceless content material..
- View: A view is counted as quickly because the video begins enjoying. Replays, loops, and repeat views all rely.
- Video completion fee: The proportion of customers who watch your video from starting to finish. It’s calculated by dividing accomplished views by whole variety of views.
TikTok makes use of each watch time (the entire period of time individuals spend watching your video) and completion fee to resolve which movies to spice up within the algorithm. The longer individuals watch and the extra of your video they full, the extra possible it’s to seem on different customers’ For You pages.
In case your content material resonates with viewers, you’ll see extra engagement within the type of likes, feedback, shares and follows, which will even assist push your video to the highest of the pile.
Why TikTok engagement issues in 2025
However does engagement actually matter? In a nutshell, sure.
Though engagement charges for Instagram Reels surpassed TikTok in Q1 2025, TikTok is normally recognized for its excessive engagement charges.
Engagement is a measure of visibility, and it may be straight linked to your model’s return on funding (ROI). Right here’s how that works:
- Monitoring feedback, messages, shares, and different engagement knowledge supplies your corporation with shopper analysis knowledge to assist form your advertising selections.
- With this info, you can also make knowledgeable selections about advertising campaigns, reward packages, and even future merchandise for your corporation.
- When your content material is designed to focus on your followers, they’re extra prone to like, save, and share your posts, which will increase your model visibility.
- The extra you iterate and hone your technique, the better it’s to create impactful content material with a excessive common engagement fee, main to raised ROI. Win-win!
calculate engagement on TikTok
TikTok engagement charges are a measure of how profitable your content material is in partaking with the app’s customers. There are lots of methods to calculate engagement charges, however listed here are the 2 formulation we like greatest:
((Variety of likes + Variety of feedback) / Variety of Followers) * 100
or
((Variety of likes + Variety of feedback + Variety of shares) / Variety of Followers) * 100
TikTok engagement calculator
Don’t need to do the mathematics your self? Use our free TikTok engagement fee calculator to learn the way your content material stacks up.
Right here’s easy methods to shortly discover your TikTok engagement fee:
- Open TikTok. Discover the submit you need to measure (don’t get distracted by your FYP!).
- Choose your trade. Select from the dropdown menu. If yours isn’t listed, choose “Different.”
- Enter your stats. Add your follower rely, whole likes, and feedback from the submit.
- Click on “Calculate.” The calculator will immediately present your engagement fee.
- Examine to benchmarks. Use built-in trade benchmarks to see the way you stack up.
What your TikTok engagement fee means
On TikTok, something above 2% is mostly thought-about a superb engagement fee. When you’re beating that, you’re forward of the curve.
However numbers alone don’t inform the entire story. Business, viewers measurement, and targets all form what counts as “good” to your account. For instance:
- Leisure and trend are likely to see larger engagement than finance or B2B.
- Smaller accounts typically have larger charges due to nearer viewers relationships.
That’s why our calculator consists of trade benchmarks, so that you’re all the time evaluating apples to apples.
Instruments to measure and optimize engagement
Wish to monitor and enhance your TikTok efficiency? These three instruments make it simple to trace engagement, spot developments, and optimize your social advertising technique.
TikTok Creator Analytics
TikTok Creator Analytics affords a built-in dashboard to trace your efficiency throughout video views, profile visits, and viewers demographics.
You’ll discover it in TikTok Studio, alongside your Creator instruments, together with:
- Remark evaluation
- Limitless Sounds library
- Creator Academy (an ideal useful resource for suggestions and tutorials)
To calculate your engagement fee, head to the Analytics tab, collect your stats, and plug them into our calculator.
Professional tip: TikTok Analytics solely consists of knowledge for the final 28 days, so verify your numbers often.
Hootsuite
Hootsuite helps you to create and schedule TikTok movies, observe your efficiency, and optimize your content material — all with out leaving the platform. No extra bouncing between apps or shedding time to FYP distractions.
You additionally get entry to:
- OwlyWriter AI for good captions, hashtags, and content material concepts
- Greatest Time to Publish suggestions tailor-made to your viewers
- Built-in analytics throughout TikTok and different platforms
Mavekite
Mavekite is a freemium TikTok analytics device that allows you to observe any profile, video, tune, or hashtag. It’s nice for fast checks and high-level insights.
Be aware: You’ll want a paid plan to unlock full stories, export knowledge, or entry deeper metrics.
TikTok engagement developments and algorithm updates
TikTok engagement statistics for 2025
Nonetheless on the fence about TikTok? These 2025 stats present simply how highly effective the platform could be for viewers engagement and attain:
1. TikTok has 1.590 billion month-to-month lively customers
1.59 billion individuals use TikTok each month, and Statista predicts that quantity will climb to 1.9 billion by 2029. It trails Fb and Instagram in measurement, however not in engagement.
2. The TikTok person base spans a number of age brackets
TikTok’s viewers spans a broad age vary:
- Ladies 18–24: 14.1%
- Ladies 25–34: 14.6%
- Males 18–24: 16.6%
- Males 25–34: 20.7%
Translation: No matter your demographic, they’re in all probability right here.
3. Almost half of TikTok’s customers are solely there to eat content material
48% of U.S. TikTok customers have by no means posted a video. They’re right here to look at, not create, making it a major area to succeed in passive, high-intent viewers.
4. 52% of customers who make a purchase order after seeing TikTok adverts had been solely uncovered to the advert on TikTok
52% of people that purchase after seeing a TikTok advert had been solely uncovered to it on TikTok. They didn’t see it anyplace else — not on YouTube, not in search, not on Instagram. That’s a uncommon degree of platform exclusivity.
TikTok algorithm updates in 2025
TikTok presently defines its For You algorithm as “a stream of movies curated to your pursuits, making it simple to search out content material and creators you’re keen on … powered by a advice system that delivers content material to every person that’s prone to be of curiosity to that specific person.”
Two ideas are central to how the FYP works: curated and pursuits.
Curated: TikTok’s For You web page is tailor-made to every person, so no two FYPs are alike. The algorithm gathers an enormous quantity of knowledge, together with movies you’ve favored or saved, content material that you just’ve marked as “Not ” or reported as inappropriate, how lengthy you’ve spent watching movies, and so forth.
The algorithm makes use of all these inputs to foretell which movies you’re prone to watch and interact with and provides them to your feed. The extra a person scrolls and interacts, the extra curated their FYP turns into.
Pursuits: There are tons of curiosity teams on TikTok (assume #BookTok or #MomTok). The algorithm favors content material that clearly aligns with these audiences. Gaining numerous visibility and traction inside your core viewers is vital, which Hootsuite’s Social Developments 2025 Report highlights as a key shift. That is also called micro-virality, or the rise of movies that go viral inside area of interest communities somewhat than the platform at massive
The takeaway? Deal with relevance over attain. Movies that resonate deeply with a distinct segment viewers usually tend to be promoted, rewatched, and shared, particularly inside tightly-knit communities.
8 confirmed tricks to increase TikTok engagement in 2025
Growing engagement on any social media channel could be tough. Fortunately, TikTok is flourishing with every day lively customers, engaged customers, and inventive content material.
Earlier than we dive into the small print, right here’s a fast overview of the highest methods to enhance your TikTok engagement in 2025. The following tips are backed by platform insights, greatest practices, and actual outcomes.
#
Tip
Focus Space
Why It Works
1
Have interaction to earn engagement
Neighborhood interplay
Indicators to the algorithm that you just’re lively and engaged inside your area of interest.
2
Excellent your three-second hook
Viewer retention
Boosts common watch time, which is a key rating issue for TikTok’s algorithm.
3
Prioritize high quality and consistency
Posting technique
Excessive-quality movies result in 72% extra watch time; constant posting builds viewers habits.
4
Optimize your descriptions and captions
TikTok search engine optimisation
Improves discoverability via on-screen textual content, voiceover key phrases, and caption metadata.
5
Leap on developments earlier than they peak
Development timing
Early adoption helps increase attain—particularly inside tight curiosity communities.
6
Create video replies
UGC interplay
Builds on current momentum and deepens connection together with your followers.
7
Use TikTok Stay
Actual-time engagement
Stay periods foster neighborhood and enhance your visibility with followers and new viewers.
8
Repurpose user-generated content material (UGC)
Belief and authenticity
UGC is perceived as extra relatable and credible, making customers extra prone to interact.
1. Have interaction to earn engagement
Interacting with different TikTok customers is a surefire approach to construct engagement. TikTok’s neighborhood thrives on reciprocity, and lively engagement with others tells the algorithm that you just’re an account price placing on individuals’s FYP.
However does it really work?
The numbers don’t lie: 76% of TikTok customers say manufacturers that submit or reply to feedback on TikTok really feel like a part of the neighborhood, and 68% of TikTok customers say manufacturers ought to use the feedback part to raised perceive their viewers.
Right here’s easy methods to do it: Spend 10-Quarter-hour every day liking, commenting, and sharing movies from accounts in your area of interest or your followers.
Don’t simply reply with an emoji — attempt to submit one thing that sparks additional dialog, just like the NFL does on this remark:
You can even reply with a query to extend your probabilities of putting up a dialog:
You can even go away a optimistic remark that’s certain to make somebody smile:
Positivity within the feedback? We like to see it!
2. Excellent your three-second hook
A robust starting captures individuals’s consideration, and the very best TikToks attract viewers with one thing completely different, unique, or attention-grabbing throughout the first three seconds.
To discover a good hook to your content material, begin by determining an fascinating angle for the content material you need to share. What makes your content material unique or completely different? Bear in mind to maintain it trustworthy and relatable.
Subsequent, construct your hook. When you’re fixing an issue, strive one thing like, “Do you battle with X?” or “Am I the one one who has this downside?”
To share a hack, you would possibly begin with a fast shot of the tip outcome to offer the viewers a preview of what’s to return earlier than diving into your tutorial.
This hook implies that the video will share a must have tip for small enterprise homeowners, inviting customers to cease and watch:
Wish to be taught extra about grabbing your viewers? The Hootsuite weblog has extra content material on the science behind nice social media hooks.
3. High quality and consistency matter
In terms of creating content material for TikTok, prioritize high quality over amount.
Usually, manufacturers on TikTok have been shifting away from informal, on-the-fly content material in favor of a extra polished strategy.
TikTok’s inner knowledge reveals that high-quality content material creators get 72% extra watch time per video view. Larger common watch time is price the additional effort to create high quality content material.
Person Tuvok12’s collection “Score Strangers’ Pictures” follows a well-produced, constant format that racks up thousands and thousands of views and hundreds of likes and feedback:
Constant posting offers the algorithm a gentle stream of content material to push to the FYP, and we have now excellent news for solo social media managers: it’s much less concerning the quantity of content material you’re making and extra about posting content material reliably from week to week.
The common model, for instance, posted on TikTok round 4 instances per week in Q1 2025:
Whether or not you’re posting 4 instances per week or 4 instances a day, consistency issues. Follow the identical schedule every week to construct viewers retention and make it simpler to plan your calendar.
One other nice approach to get larger engagement is to get in entrance of TikTokers after they’re actively utilizing the app.
Hootsuite’s analysis with Vital Fact reveals that total, the very best time to submit on TikTok for engagement is both Thursday midmorning or Saturday noon:
For greatest outcomes, determine the very best time to submit to your particular viewers. Hootsuite’s Greatest Time To Publish function supplies customized suggestions primarily based in your previous efficiency and tailor-made to your distinctive viewers and their exercise patterns on TikTok.
4. Optimize your descriptions and captions
Similar to on platforms like Google, TikTok search engine optimisation depends on key phrases and hashtags to populate TikTok’s search outcomes. Optimizing your descriptions and captions will increase the probability of your video showing in search outcomes.
One of the best half? TikTok can course of submit captions, on-screen textual content and spoken audio, so you’ll be able to optimize search engine optimisation in each space.
This implies saying the key phrase out loud in your voiceover, including a textual content overlay to the video, and together with your key phrase within the caption:
No have to preserve it quick and candy, both. TikTok captions is usually a most size of 4,000 characters, which implies you’ve received loads of room to work with.
Want extra assist with TikTok search engine optimisation? Begin searching for trending key phrases by area and trade within the TikTok Artistic Heart, then use Hootsuite’s free TikTok search engine optimisation device to create your subsequent caption.
5. Leap on TikTok developments earlier than they peak
Timing is the whole lot in terms of TikTok developments. Leaping on a development early boosts engagement and helps you attain new audiences earlier than the second passes.
TikTok’s Creator Search Insights and Hootsuite Listening assist you to determine developments as they begin to acquire traction, so that you could be an early adopter.
When you’re making a video that’s tied to a development, guarantee that it feels on-brand and nonetheless is sensible for customers who will not be conscious of the development. In case your model voice is normally critical, a trending video that comes out of left area would possibly alienate individuals who don’t have the best context.
A well-timed development would possibly assist you to attain a brand new viewers, even when it’s not an apparent match, like this dental clinic whose workers jumped on the #ThrowItBack development:
Wish to create extra impactful social content material to your viewers? Hootsuite affords real-time social listening and analytics, making it simple to maintain up with developments which are related to your area of interest.
6. Create video replies
If one in all your TikToks is gaining traction together with your viewers, you’ll be able to piggyback on that engagement by making a associated video. A fast approach to do that is to create a video reply to a remark.
Click on the remark you need to reply to, then click on the purple digicam icon on the left to make a brand new video:
The recording display screen will seem with the remark you chose:
From there, you’ll be able to report your video reply, add textual content and music, and make edits earlier than posting.
7. Use TikTok Stay
TikTok Stay permits creators to work together with an viewers in actual time. In line with TikTok, creating an enticing TikTok Stay is a crucial a part of constructing and rising your neighborhood.
With TikTok Stay, you’ll be able to host friends, work together with current followers, and encourage new viewers to observe you. It’s a good way to construct engagement and increase your visibility.
Plus, you’ll be able to go reside anytime. Person Cierra Brickley just lately hosted a TikTok Stay “prepare dinner with me” from her kitchen and responded to feedback whereas making a meal:
Undecided what sort of content material to make on Stay? Contemplate an interactive format like a sport night time or comfortable hour to get individuals concerned and generate conversations within the feedback.
8. Repurpose user-generated content material (UGC)
Person-generated content material (UGC) is content material created by common customers on social media somewhat than by manufacturers.
UGC tends to be seen as extra genuine and reliable than branded content material. As an alternative of a model telling prospects to purchase their product, UGC is like getting a advice from a good friend. That sort of advertising is price its weight in gold.
Including UGC to your TikTok content material combine can sign trustworthiness to your viewers. Well-liked sorts of UGC embrace unboxing movies, product tutorials, or your product within the wild:
Encourage your followers to create UGC content material by providing a reduction or particular prize for taking part (“tag us in your video for an opportunity to win!”). Bear in mind to ask for permission earlier than reposting UGC and ensure to credit score the person.
When you’d wish to be taught extra, we’ve additionally received a full information to TikTok suggestions.
4 TikTok engagement errors to keep away from
Now that you recognize what to do, let’s cowl what to keep away from. These widespread missteps can quietly sabotage your development on TikTok:
1. Not replying to feedback
When you’re not exhibiting up within the feedback, neither will your viewers. Put aside 10–Quarter-hour a day to answer and work together — it indicators exercise to each the algorithm and your TikTok followers.
2. Chasing irrelevant developments
Not all developments are price your time. If it doesn’t align together with your model or viewers, it may confuse followers or really feel pressured. Keep true to your voice, even when experimenting.
3. Spamming your followers
Extra TikTok posts ≠ extra engagement. Flooding feeds or posting the identical remark in all places can harm your credibility. Follow a constant, manageable schedule.
4. Not utilizing your analytics
Your efficiency knowledge tells you what’s working (and what’s not). Use it to identify patterns, double down on profitable content material, and pivot when wanted.
When you keep away from these errors, you’ll be forward of most manufacturers on TikTok. Mix that with the ideas above, and your 2025 engagement technique will likely be arduous to beat.
Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you’ll be able to schedule and publish posts for the very best instances, interact your viewers, and measure efficiency. Attempt it free right now.
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