OpenAI has eliminated all mentions of Jony Ive’s startup “io” from its web site and social media pages. The scrub follows a court docket order prompted by a trademark grievance from iyO, a listening to machine startup that graduated from Alphabet’s X moonshot lab.
“This web page is briefly down on account of a court docket order following a trademark grievance from iyO about our use of the title ‘io.’ We don’t agree with the grievance and are reviewing our choices,” OpenAI mentioned in an X put up on Sunday.
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Ive’s io was based final 12 months by the previous Apple designer to develop next-generation {hardware} for AI. Final month, OpenAI introduced it was buying the startup for an estimate $6.5 billion. That got here on day two of the Google I/O developer convention, prompting some to take a position that OpenAI and Ive have been trying to steal a few of Google’s thunder with io.
As of this writing, OpenAI has taken down mentions of io, however CEO Sam Altman has not.
Within the launch video nonetheless viewable on his X feed, Altman and Ive are seen hyping up new {hardware} that may make higher use of AI. “I feel we’ve the chance right here to utterly reimagine what it means to make use of a pc,” Altman says within the video.
In response to Bloomberg, the acquisition was to be accomplished in the summertime following regulatory approvals and would have value OpenAI almost $6.5 billion. Regardless of the lawsuit, OpenAI has no plans to drop the acquisition, an organization spokesperson tells The Verge.
As soon as the takeover is accomplished, OpenAI would merge io’s group of 55 {hardware} engineers, software program builders, and manufacturing consultants with its groups in San Francisco. Collectively, they’re anticipated to create a household of AI-powered units, and the primary one is already being examined.
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“The primary one we’ve been engaged on…has simply utterly captured our creativeness,” Ive mentioned within the video. Altman, who has been testing the prototype at dwelling, says: “I’ve been in a position to stay with it, and I feel it’s the best piece of know-how that the world may have ever seen.”
Disclosure: Ziff Davis, PCMag’s father or mother firm, filed a lawsuit towards OpenAI in April 2025, alleging it infringed Ziff Davis copyrights in coaching and working its AI programs.
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About Jibin Joseph
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Jibin is a tech information author based mostly out of Ahmedabad, India. Beforehand, he served because the editor of iGeeksBlog and is a self-proclaimed tech fanatic who loves breaking down advanced info for a broader viewers.
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