Omnicom’s DDB Worldwide has been named Cannes Lions Community of the Yr, 2025.
The accolade bookends every week of wins for the enterprise, which has collected 4 Grand Prix this yr and took house Regional Community of the Yr within the Latin American and Pacific areas.
That is the second time DDB has secured the title, with its first win occurring in 2023. In 2025, DDB surpassed its 2023 award tally, incomes a complete of 112 Lions, together with 20 Gold, 37 Silver, and 51 Bronze along with the 4 Grand Prix.
The company has reclaimed Community of the Yr standing from 2024 winner Ogilvy. This yr, Ogilvy and FCB positioned second and third within the particular award class, which is calculated utilizing a points-based system.
The win comes one yr after the company appointed Alex Lubar as its new chief government officer (CEO) and Chaka Sobhani as its international chief inventive officer (CCO).
Below Lubar, Omnicom has introduced its inventive companies beneath one umbrella with the formation of the Omnicom Promoting Group (OAG), led by Troy Ruhanen as international chief government officer.
In a press release, Lubar put the Cannes win right down to the “results of a worldwide community aligned round a easy perception: Creativity is probably the most highly effective power in enterprise.”
Large Wins, Large Adjustments
Amongst DDB companies’ 4 Grand Prix, Africa Inventive DDB and Brazil DDB’s “One Second Adverts” work for Budweiser received within the Audio & Radio class. The push featured the opening notes of iconic songs from artists like Beyoncé and The Beatles, difficult followers to guess the songs on social.
DDB Latina Puerto Rico was introduced with the highest award within the Leisure Lions for Music for its “Monitoring Unhealthy Bunny” marketing campaign for Rimas Leisure. In partnership with Google Maps and Spotify, the work promoted the Puerto Rican musician’s sixth album, “Debí Tirar Más Fotos.”
The Inventive Knowledge Grand Prix was awarded to DM9 São Paulo’s “Environment friendly Strategy to Pay” marketing campaign for house equipment firm Consul Home equipment. The advertisements turned electrical energy financial savings into forex, utilizing real-time consumption knowledge to let low-income households purchase energy-efficient fridges with the cash they saved on their utility payments.
DDB’s fourth Grand Prix got here within the Sustainable Improvement Objectives Lions for Natura’s “The Amazon Greenventory” by Africa Inventive DDB.
Accepting the award, Sobhani stated, “Hopefully, that is the beginning of rather more to come back from DDB—and on a private be aware, I can solely say it’s been probably the most unimaginable first yr.”
DDB’s mother or father firm, Omnicom, is because of full its acquisition of IPG within the second half of 2025.
Trade insiders have predicted the acquisition will result in consolidation and potential elimination of legacy inventive company manufacturers on each side, regardless of management stating they don’t plan to remove current company manufacturers.
Within the different particular Cannes Lions classes, WPP received Inventive Firm of the Yr and Publicis Conseil was named Company of the Yr.
Fellow Omnicom firm OMD Worldwide received Media Community of the Yr, 2025.
