The Evo SL has turn out to be an amazing hit for Adidas, broadly praised by runners and turning into the model’s top-selling mannequin within the class. Now, with winter situations setting in, a strengthened model of the working shoe is stepping as much as the plate.
The Adidas Evo SL ATR will launch this week, Footwear Information can completely report. Brief for “all-terrain,” this iteration of the shoe includes a rip-stop mesh higher that’s each water-repellant and extra sturdy. Decreasing heel slip is prioritized with a brand new match for the higher, whereas jagged laces present higher lockdown whereas sitting on a mushy tongue. Higher grip is then delivered by a Continental outsole with 1.5mm lugs.
“The Evo SL ATR is constructed to take runners from the street to the gravel path and again once more,” Simon Lockett, Adidas Operating footwear world class director, informed FN. “The intent is to offer a instrument that permits runners to maintain working of their favourite mannequin that will not all the time be one hundred pc concrete from begin to end, and it expands the ecosystem by providing water repellency.”
Adidas launched the Evo SL final fall on a restricted foundation earlier than a wider launch got here within the spring. It borrows a lot of the geometry from the Evo Professional tremendous shoe franchise, in addition to the identical Lightstrike Professional foam. With out carbon fiber rods, it’s confirmed fairly versatile as runners have turned to it for every day coaching, tempo and lengthy runs. The Evo SL has additionally gained traction within the way of life area, which newer colorways and extra to return subsequent yr are leaning into.
“When you have a look at the amount that we’re doing on this shoe, it’s akin to all of our way of life footwear,” Ben Hodge, senior vp of product and merchandising for Adidas North America, informed Footwear Information in October, including that the variety of gross sales is within the hundreds of thousands. “It talks to specialty shops, it talks to sporting items shops, the style shopper and the one who needs to run errands.”
The Evo SL provides the one who needs to run on totally different surfaces or in inclement climate, and the listing will proceed to develop if Lockett’s teaser offers any indication. “The way forward for Evo SL is vivid and isn’t a one-off,” he mentioned.
The Adidas Evo SL will launch on Thursday by way of Adidas’ web site and app. Pricing is ready at $160.
Adidas Evo SL ATR (medial)
Adidas Evo SL ATR (lateral)
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Adidas Evo SL ATR (lateral toe)
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Adidas Evo SL ATR (toe element)
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Adidas Evo SL ATR (outsole)
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Adidas Evo SL ATR (outsole element)
NUREG GmbH
