There’s no scarcity of excellent causes to put up on LinkedIn.
Whether or not you are attempting to develop an viewers, aiming to domesticate a private model, making an attempt to attract extra consideration to your work tasks, or seeking to develop your community for extra job alternatives, posting to LinkedIn can assist all of these targets.
And in the event you’re aiming to develop an viewers, consistency is likely one of the greatest elements you possibly can management. We even ran a examine the place we noticed how consistency will increase engagement.
Nonetheless, it’s straightforward to really feel caught, particularly if posting on LinkedIn feels unnatural or new.
That’s why I wish to share a brilliant easy system I exploit (and have shared with colleagues) to make content material creation for LinkedIn far more doable. It really works whether or not you are simply beginning out or seeking to put up extra repeatedly.
Right here’s the system:
- Select your 3 content material pillars
- Brainstorm questions for every one
- Save your concepts in a single place
- Batch-create, schedule, repeat
Let’s get into the system in additional element.
1. Write down your three content material pillars
Consider content material pillars as your go-to classes — the themes you’ll return to repeatedly.
One of the best content material pillars line up together with your targets for LinkedIn. Are you making an attempt to determine a private model targeted on particular experience? Or land model partnership offers in a sure area of interest? Your content material pillars ought to instantly assist the explanation you’re posting on LinkedIn — your “why.”
One other means to think about content material pillars is — what can be the subject of a present you be excited to seem on as an knowledgeable visitor? Or one thing you possibly can discuss endlessly? These subjects are probably a content material pillar for you.
To get into a selected instance, my purpose on LinkedIn is to develop an viewers keen on my writing (particularly the methods I exploit in work and life) in order that in the future, I’ve a gaggle of people that is perhaps excited to learn a ebook I write.
With that in thoughts, my content material pillars primarily assist participating with individuals keen on my work and profession, in addition to how I take into consideration methods to assist me stage up. They’re:
- My profession and work at Buffer
- The methods I exploit in work and life
- Model advertising and marketing ideas
📝 Over to you: Write down your motivation for rising on LinkedIn after which the content material pillars that will assist that purpose. Goal for 3 content material pillars. There’s your content material basis.
➡️ If you need extra studying on content material pillars, try: How To Create Content material Pillars For Social Media (Utilizing My Content material Pillar Ideation Template)This is a crucial a part of maintaining your LinkedIn content material creation system working. In case you are all the time ranging from scratch, or it’s not straightforward to entry your LinkedIn put up concepts, then this method gained’t work.
2. Brainstorm questions, prompts, or hooks for every pillar
Defining content material pillars was one of many larger steps; this second half may be very easy. Now you’re taking every content material pillar and work to show them into the start of concepts that you would be able to construct off of later.
You may:
- Write down questions individuals ask you about that matter
- Provide you with sturdy hooks (“One factor I want I knew earlier in my profession…”)
- Or use AI to assist generate prompts for you
Right here’s a fast instance for my “Model Advertising” pillar:
- Query: What’s an underrated model advertising and marketing technique I swear by?
- Hook: One of the best advertising and marketing recommendation I ever adopted…
- Immediate: Write a few model advertising and marketing marketing campaign that shocked you and what you realized from it.
No matter format works finest for you, go along with that.
📝 Over to you: Set a 10-minute timer and brainstorm 5-10 concepts per pillar. Or fireplace up an AI instrument like ChatGPT and let it generate a listing for you.
3. Save these concepts someplace organized (like Buffer’s Create Area)
Now that you just’ve received a mini content material goldmine, you wish to hold it in a single place. This is a crucial a part of maintaining your LinkedIn content material creation system working. In case you are all the time ranging from scratch, or it’s not straightforward to entry your LinkedIn put up concepts, then this method gained’t work.
I exploit Buffer’s Create Area to retailer all my put up concepts. I additionally tag every one by content material pillar, which makes it straightforward to maintain issues balanced and keep away from posting the identical kind of content material time and again.
📝 Over to you: Drop your brainstormed concepts into Create Area (or one other instrument) and tag them by pillar.
4. Batch create content material. Schedule. Repeat.
That is the half that takes a bit extra effort — however the excellent news is you’re by no means ranging from scratch. I wish to batch-write a couple of posts at a time and get them scheduled in Buffer so I don’t have to consider it for some time.
📝 Over to you: Block off half-hour to put in writing and schedule as many posts as you possibly can. Don’t fear about what number of you get by, simply give attention to turning this follow right into a behavior.
🎧 Need some firm whilst you write? I’ve misplaced depend of what number of occasions I’ve watched this batch content material creation video.
It options enjoyable piano music from our proficient teammate Brandon Inexperienced (aka Kidlightbulbs) and our personal Senior Content material Author, Kirsti Lang, who’s creating content material alongside you.
If that’s not your vibe, discover no matter helps you focus and get creating.
That’s it!
It is a actually easy system nevertheless it works due to that simplicity and since in the event you do all of this, you’ll by no means be ranging from zero whenever you wish to put up one thing on LinkedIn.
Let me know in the event you give it a strive within the feedback!
