One other Connections within the books! It was so nice to see and meet a lot of you in particular person in Chicago. We had a enjoyable and fulfilling two days of studying and networking. Our purpose going into the occasion was to assist put together entrepreneurs for the age of AI brokers. Our periods took deep dives into agentic advertising and marketing, together with the way it works in Advertising Cloud Subsequent. We needed you to go away Connections with a powerful understanding of AI brokers, what’s wanted to construct an information basis, tips on how to use knowledge and AI to create and optimize campaigns, and the instruments to coach your groups.
Agentic advertising and marketing places autonomous AI brokers to work throughout each touchpoint. In contrast to conventional automation, entrepreneurs outline the technique — resembling “improve loyalty amongst at-risk clients” — and AI brokers act. These AI brokers rework ‘do-not-reply’ messages into agentic engagements — the place each channel turns into a two-way dialog. And, behind the scenes, they deal with advanced duties like marketing campaign meeting, efficiency optimization, and 1-to-1 personalization at a scale that was beforehand unattainable.
Constructed natively on the Salesforce Platform, Advertising Cloud Subsequent brings agentic advertising and marketing to life with actionable knowledge, cross-departmental workflows, and autonomous AI brokers embedded throughout your entire buyer funnel. Right here’s what which means on your work:
- You’ll have energy and adaptability. Advertising Cloud Subsequent is straightforward to make use of throughout setup, segmentation, marketing campaign administration, orchestration, personalization, and analytics.
- You’ll get an all-in-one platform with Information Cloud in-built, giving each group entry to unified, actionable buyer profiles. This makes it simpler to focus on the best audiences, measure ROI, and optimize marketing campaign efficiency in actual time.
- You’ll profit from a single AI personalization engine throughout all buyer touchpoints, so you possibly can flip provides into two-way conversations, personalize content material at scale, and guarantee each handoff is seamless.
- You’ll unlock limitless scale by pairing entrepreneurs with AI brokers, so you possibly can co-create campaigns, set targets that self-optimize, and automate time-consuming duties like segmentation, content material creation, and decisioning.
Watch the Advertising Cloud keynote on Salesforce+
See the brand new options in motion and listen to from Salesforce product leaders about this new period of selling. Out there to look at anytime you’d like!
In our Advertising Cloud Subsequent Connections keynote, we walked by 5 steps clients can take at the moment to deliver the instrument into your current observe to get quick worth. We confirmed how clients just like the Indiana Fever are utilizing insights to drive higher viewers engagement with Agentforce.
On this weblog, we’ll study these 5 steps so you should use the ability of Advertising Cloud Subsequent, with present Advertising Cloud merchandise, to deliver AI brokers into your advertising and marketing observe.
- Join your knowledge to Information Cloud
- Personalize with Agentforce
- Unify loyalty promotions
- Handle consumption in Digital Pockets
- Convey journeys into Movement
Step 1: Join your knowledge to Information Cloud
For years, focusing on the best viewers has been principally guesswork. It’s been frequent observe to plan segments in e mail threads with little perception and no visibility into efficiency.
To beat these challenges, Pacers Sports activities & Leisure unified their fan knowledge from 30+ sources to create a transparent, actionable view of each particular person—like a fan from out of state who’s purchased premium merch to help the Indiana Fever, however has by no means attended a recreation.
The group can construct and refine segments like this on their very own, in minutes — not days — with out knowledge science groups or handbook exports, after which activate hyper-personalized campaigns. Agentforce will allow them to proactively establish high-potential audiences — like out-of-state superfans — recommend the subsequent finest motion, and even establish affinities that may decide frequent pursuits or engagement conduct. This kind of expertise is feasible for all entrepreneurs from any sort of enterprise.
Step 2: Personalize with Agentforce
Personalization has lengthy been a buzzword, nevertheless it’s by no means been straightforward to perform. Many entrepreneurs are caught with handbook processes, siloed knowledge, and sophisticated scripting that doesn’t give clients what they need: essentially the most related CTA or suggestion. Even one thing easy like “Hello {first title}” may be powerful to get proper with out good knowledge.
AI is the one factor that may do true 1-to-1 personalization at scale. Advertising Cloud Subsequent has a simplified person expertise and personalization powered by Agentforce.
Inside a marketing campaign, entrepreneurs can get assist from AI brokers to dynamically personalize e mail content material and advocate provides primarily based on standards like location, lifetime worth, and curiosity, all with out developer help. Even net chats turn out to be a two-way, tailor-made expertise, powered by AI brokers that entrepreneurs can configure with just some clicks. Each immediate is grounded in trusted first-party knowledge and AI outputs are designed to maintain humans-in-the-loop, so that every suggestion is clear, auditable, and marketer-approved.
The result’s a seamless, linked marketing campaign that adapts to each buyer second—sooner, smarter, and extra related than ever. It’s true 1-to-1 personalization, scaled by AI, so entrepreneurs can focus much less on techniques, and extra on technique and creativity.
Bonus: We additionally added two new options to Salesforce Personalization: Customized Attribution and AI Suggestions, that are usually out there. Now, clients can outline their attribution funnel by selecting any engagement sign or metric in a given timeframe, providing flexibility to measure success. Clients can even set {custom} enterprise aims – like income or engagement targets – and AI will optimize suggestions and information the tip buyer’s expertise in direction of that purpose.
Step 3: Unify loyalty promotions
Loyalty applications usually run in silos — disconnected from advertising and marketing campaigns and missing the context to actually drive engagement. And with buyer acquisition prices at an all-time excessive, manufacturers can’t afford to overlook the possibility to show one-time patrons into lifelong followers. Whereas, 43% of consumers say they’ll go away a model after only one dangerous expertise, loyalty applications are the hook that retains 72% of consumers coming again.
Advertising Cloud Subsequent adjustments that. With built-in Loyalty Administration and Agentforce Promotion Creation, you possibly can embed loyalty moments straight into your campaigns. Agentforce will generate and replace the promotion, assist customise and monitor rewards, and floor the best incentives on the proper time in a marketing campaign. You may even take loyalty to the subsequent stage with options like Golf equipment & Communities. This helps you deepen advocacy and create new income alternatives with unique, curated experiences – like a brand new culinary membership. Now you can handle subscription particulars, membership advantages, eligibility and member standing multi function place.
Agentforce is redefining how entrepreneurs scale loyalty and personalization by turning fragmented workflows into fluid, linked experiences. The consequence? Loyalty turns into a linked expertise that’s a part of a steady, customized journey.
Step 4: Handle consumption in Digital Pockets
Even the very best entrepreneurs lose time to operational busywork: chasing down data throughout totally different instruments and groups, managing scattered spreadsheets, and guessing at credit score consumption throughout enterprise models. With out a centralized view, planning usually feels reactive as a substitute of strategic.
Enter Digital Pockets, now usually out there in Advertising Cloud Subsequent. That is the #1 voice-of-the-customer request – it offers entrepreneurs a single, real-time view of messaging, knowledge, and AI utilization throughout enterprise models, so you possibly can plan with precision. Have to see how a marketing campaign is performing or what number of messaging credit you’ve gotten left? It’s all proper there. No extra digging or handbook updates.
In Advertising Cloud Subsequent, a shared, interactive calendar offers you visibility into each in-flight and deliberate marketing campaign, whereas built-in efficiency insights surfacing marketing campaign efficiency with out the necessity to configure something. And now with Digital Pockets, real-time consumption knowledge can turn out to be part of your marketing campaign planning—making it simpler than ever to see the complete image from the beginning.
Step 5: Convey journeys into Movement
Too usually, advertising and marketing journeys function in isolation, disconnected from Gross sales, Service, or Commerce. Meaning clunky handoffs, fragmented experiences, static journeys that don’t adapt to altering buyer conduct, and missed alternatives to develop relationships.
Entrepreneurs are pressured to handle exclusions, duplicate advanced logic, and patch collectively {custom} code simply to maintain issues shifting. And with 79% of consumers anticipating constant interactions throughout departments, there’s an excessive amount of room for error.
That is what Salesforce Movement Automation solves by extending past simply advertising and marketing journeys. Movement orchestrates inner workflows, cross-departmental experiences, and Agentforce interactions. And for current clients who’ve pre-existing journeys in Journey Builder, you possibly can deliver these into any marketing campaign in Advertising Cloud subsequent with a pair clicks. No must export or recreate something.
As soon as inside Movement, entrepreneurs can design campaigns utilizing fast begin templates, real-time segments or occasion triggers — no extra static lists or desk imports. For instance, in a re-engagement marketing campaign an online activity-based occasion set off may be set to provoke the journey, adopted by a call cut up that defines two paths: lapsed guests and energetic browsers.
- For lapsed guests, the marketer could select to re-engage utilizing one in all a number of current journeys. Relatively than choosing a single static journey for your entire group, Agentforce can dynamically assign the best-fit journey for every particular person primarily based on their profile and conduct.
- For energetic browsers, the purpose may very well be a fast-follow conversion. The place this as soon as required custom-coded daisy chaining, Movement permits it by a built-in motion. Now, subscribers are routinely dropped right into a high-performing follow-up journey optimized for e mail conversion.
All of this — journey orchestration, dynamic decisioning, and agentic personalization — is constructed and activated from a single workspace in Advertising Cloud Subsequent, with out switching instruments or writing code. It’s not simply marketing campaign automation; it’s an clever, adaptive expertise at scale.
Take your advertising and marketing to the subsequent stage
Agentic advertising and marketing is right here—and it’s able to 10x your group’s affect. Following these 5 steps will assist you take full benefit of agentic advertising and marketing with Advertising Cloud Subsequent. We’re excited for what’s attainable within the years forward.
Make your buyer interactions a two-way dialog
Say goodbye to “don’t reply” advertising and marketing. Learn the way Advertising Cloud Subsequent brings autonomous AI brokers, actionable knowledge, and full-funnel workflows collectively for really linked engagement.
