Charlotte Lock steps into the position of senior vice-president, buyer and advertising and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.
Boots UK has appointed former John Lewis and V&A marketer, Charlotte Lock, as senior vice-president, buyer and advertising and marketing.
Lock will play an important position as Boots continues to overtake its model, with the retailer’s chief buyer and industrial officer, Steve Ager, saying she’s going to assist proceed its “profitable transformation centered on delivering distinctive experiences for our prospects”.
Boots UK has appointed former John Lewis and V&A marketer, Charlotte Lock, as senior vice-president, buyer and advertising and marketing.
Lock will play an important position as Boots continues to overtake its model, with the retailer’s chief buyer and industrial officer, Steve Ager, saying she’s going to assist proceed its “profitable transformation centered on delivering distinctive experiences for our prospects”.
“Charlotte joins us with deep experience in growing main buyer journeys for liked retail manufacturers and creating seamless connections throughout advertising and marketing, branding and loyalty initiatives,” he provides.
Her appointment follows the departure of former Boots UK CMO, Pete Markey, who left the enterprise after 4 and a half years in June.
Lock stepped down from her position on the John Lewis Partnership in January after nearly three years because the model’s first pan-partnership buyer director, working throughout each the John Lewis and Waitrose manufacturers.
She moved to the V&A shortly after as its director of audiences the place she has been answerable for advertising and marketing, model, viewers, communications, digital engagement and expertise. She oversaw the supply of the V&A’s model and viewers technique, with a concentrate on audiences underneath the age of 35. She is now an government board member.
Earlier than John Lewis she frolicked on the Co-op, the place she was director of information, loyalty and digital merchandise, previous to which she was on the BBC for 9 years, latterly as director for BBC Sport’s youth technique.
Boots UK launched its Christmas marketing campaign this week, placing the highlight on its magnificence providing and reimagining fairytale character Puss in Boots as ‘Puss’ who heads to Boots to search out last-minute presents for the Snow Queen’s Ball. The method strikes away from the influencer-focused 2024 marketing campaign ‘The Christmas Makeover’ set in Mrs Claus’ workshop.
