Ulta Magnificence has landed within the Center East.
After debuting internationally in Mexico earlier this 12 months, the Bolingbrook, Sick.-based magnificence retailer is planting its flag in Kuwait.
Situated at The Avenues in Kuwait, the shop will open its doorways on Friday by means of its partnership with franchise operator Alshaya Group.
“Opening our first Ulta Magnificence retailer within the Center East is a proud second for our model and our partnership with Alshaya Group — and an vital step in our world progress journey,” mentioned Kecia Steelman, president and chief govt officer of Ulta Magnificence. “The Kuwait retailer brings to life the unrivaled expertise our friends, associates and model companions have cherished for many years within the U.S., whereas incorporating distinctive components which are vital to the native shopper. We’re honored to share our experience for magnificence with this vibrant and passionate new neighborhood by means of the onerous work of the groups bringing it to life.”
Spanning 15,000 sq. toes, the shop will supply 300 magnificence and wellness manufacturers, together with many which are new to the Center East. The curated assortment options U.S. manufacturers Ulta Magnificence Assortment, Ôrəbella, Morphe, Well mannered Society, LolaVie, Sacheu, Higher World Perfume Home, and Snif, together with Peter Thomas Roth and Kiko Milano and rising native manufacturers corresponding to Bex Magnificence, Asteri, and Nadine Njeim Magnificence.
Subsequent on Ulta’s listing is Dubai, with the Mall of the Emirates in January 2026 and Dubai Mall in March. Ulta Magnificence may even make its debut in Saudi Arabia with a retailer on the Purple Sea Mall in March, whereas further Ulta Magnificence places are deliberate throughout the Center East as a part of the continuing partnership with Alshaya Group.
Ulta additionally expanded into the U.Ok., with its acquisition of House NK earlier this 12 months.
As for potential new markets sooner or later, Steelman beforehand instructed WWD that discovering the correct accomplice is essential. “Discovering the correct accomplice to maneuver in a slightly inventive means that doesn’t put a ton of danger to our core enterprise and group in the USA, that’s at all times going to be our high precedence,” she mentioned.
