Casablanca has formally opened its doorways in Beverly Hills.
The Paris-born luxurious label, based by Charaf Tajer in 2018, unveils a 5,400-square-foot house — together with 3,700 sq. ft of front-of-house — that embodies the mix of traditional structure and trendy power the model is understood for.
“L.A. is a crucial metropolis for me,” stated Tajer. “I’m impressed by the place, by the totally different subcultures that it has to supply. It feels very cinematic for me. You can not perceive L.A. till you come to L.A.”
Casablanca unveils its L.A. flagship.
Josh Cho
Town’s layered artistic scene made Beverly Hills the pure selection for Casablanca’s American debut, following the opening of its first retailer in Paris earlier this 12 months, he stated.
“We needed to make a press release for our first retailer within the U.S.,” added Tajer, who repeatedly visits L.A.
Housed in an early Twentieth-century former financial institution at 469 N. Canon Drive, the brand new boutique preserves its unique architectural detailing, arches and columns, lending itself to Casablanca’s signature design DNA.
“The shop is sort of devoted to the totally different influences that symbolize the model,” stated Tajer, who typically attracts inspiration from Greek structure. “One is the traditional and trendy structure mixed collectively. Two is our love and inspiration from totally different subcultures. Music may be very a lot on the middle of the store.”
Inside, gold 3D signage impressed by Sixteenth-century French typography contrasts with a state-of-the-art Void sound system, whereas 33-foot ceilings and a vivid crimson wall present a dramatic backdrop.
“It’s all the time this contradiction we like to play with,” Tajer stated. “One thing tremendous traditional like Greek columns, combined with one thing very futuristic.”
Casablanca unveils its L.A. flagship.
Josh Cho
Designed in-house by Tajer and Casablanca artwork director Steve Grimes — the primary particular person to hitch him on the model — the house additionally pays homage to L.A. via unique product choices.
“We’ll have particular objects for L.A., particular colorways, particular T-shirts and shirts, issues you possibly can solely discover right here,” Tajer defined. “We wish to reinforce that concept of exclusivity.”
Casablanca unveils its L.A. flagship.
Josh Cho
Trying forward, Tajer factors to continued development and cultural collaborations.
“We’re increasing rapidly, in ladies’s put on, in equipment and in tradition,” he stated. “From retailer openings to events, to music and journey, it’s all a part of the Casablanca life-style.”
“This launch in Beverly Hills isn’t simply an growth; it’s a strategic milestone in our world retail blueprint,” stated Frederick Lukoff, Casablanca’s chief govt officer, in an unique assertion to WWD. “L.A. represents each tradition and enterprise at their most dynamic, and by establishing our first US retailer right here, we’re bringing the Casablanca universe to life in a market that calls for authenticity, creativity and a significant connection.”
Casablanca unveils its L.A. flagship.
Josh Cho
