Elwood Clothes, a Los Angeles-based model acknowledged for its elevated necessities and vintage-inspired aesthetic, has introduced a brand new collaboration with Paul Klein, the frontman of pop band Lany. The partnership will debut as a 19-piece capsule assortment on Nov. 7, completely accessible at elwoodclothing.com.
The collaboration originated from an off-the-cuff dialog between buddies, which advanced into considered one of Elwood’s most private tasks to this point. “We’ve been engaged on it for a very long time — via my loopy schedule and Lany’s — however we stored collaborating, and it lastly got here collectively. That is Elwood by Paul Klein, one thing we’re actually enthusiastic about and happy with,” Klein informed WWD.
Elwood by Paul Klein
Courtesy of Elwood
Justin Saul, founder and inventive director of Elwood, mentioned the gathering has been within the making for almost two years. “Each material, match and end was obsessed over. It’s not simply one other collaboration; it’s the results of numerous conversations and inventive moments that formed one thing we’re each genuinely happy with,” Saul mentioned.
Elwood by Paul Klein
Courtesy of Elwood
Elwood by Paul Klein options t-shirts, cable-knit sweaters, a leather-based jacket and an identical bag, all designed to mirror Klein’s signature type. Costs vary from $50 to $250, with each bit crafted to really feel lived-in and wearable, in keeping with the model.
“Once they requested what I needed to make, they simply mentioned, ‘No matter you need.’ I used to be capable of drop something that got here to thoughts, and we made one thing I’m actually happy with,” Klein mentioned.
Elwood by Paul Klein
Courtesy of Elwood
A marketing campaign starring Klein shall be unveiled forward of the gathering’s launch. Klein was accountable for the inventive route and styling alongside Tyler Mazaheri. “I’ve at all times expressed myself via lyrics, however lengthy earlier than the music, my voice was heard via what I wore,” Klein mentioned. “When you look good, you are feeling good. When you really feel good, you play good.”
