When Martha Stewart introduced her Hermès Birkin 35 in Marron chestnut brown with gold {hardware} together with her to trial in 2004, it was cemented in popular culture historical past.
Now Fashionphile has named the media mogul the re-commerce platform’s 2025 vacation model ambassador. Stewart seems in Fashionphile’s newest model marketing campaign, which was styled by Paolo Nieddu and photographed by Claire Leahy, and showcases Fashionphile’s curation of Chanel, Hermès, Louis Vuitton and Goyard luggage. That is Fashionphile’s third ambassadorship so far, following Emma Roberts and Nicole Richie.
Fashionphile stated Stewart brings polish, the mastery of dwelling and timeless type to the partnership — and embodies the spirit of authenticity and accessible luxurious.
“The model ambassadorship with Martha Stewart underscores Fashionphile’s place because the trusted authority in ultra-luxury resale,” Sophia Tsao, chief digital advertising officer of Fashionphile, instructed WWD. “Identified for her impeccable style, her involvement highlights the enduring high quality and glorious funding worth of pre-owned luxurious items, inviting a wholly new viewers to expertise the advantages of the round financial system.”
Martha Stewart’s Birkin within the Fashionphile 2025 vacation marketing campaign.
Fashionphile stated Stewart and her group have been “longtime admirers” of the luxurious resale platform. She first skilled the New York flagship at Fashionphile’s Assouline “Guide of Iconic Baggage” e book launch throughout this September’s New York Trend Week, which options a picture of Stewart with an Hermès bag.
In an unique interview with WWD, Stewart stated she was gifted the enduring Birkin bag by a earlier boyfriend, who purchased it in St. Barths.
“It’s a lovely brown particular leather-based bag. I carried [my Birkin] throughout my trial — primarily as a result of it was my solely good purse,” she continued. “And who knew that it might turn into a well-known image of that trial. Now it’s on show at Fashionphile [through December]. I loaned it to them for his or her show with their new e book. It’s been very attention-grabbing to see the curiosity engendered by purses.”
Martha Stewart with a Louis Vuitton bag.
As a part of her partnership with Fashionphile, Stewart has curated an unique assortment of her favourite pre-loved vacation equipment — accessible to buy on the platform’s web site on Nov. 3.
Stewart additionally shared that she’s already made her Christmas purchases for her granddaughter and inside circle from Fashionphile. Prada and Louis Vuitton prime her assistant and producers’ want lists.
“[Fashionphile] has such an incredible assortment of attractive, invaluable stuff — probably the most stunning luggage,” stated Stewart. “I bought my granddaughter a Hermès bag, I bought her a Chanel bag, I bought her a Louis Vuitton bag. She’s 14 and he or she loves luggage. Even if they’re costly, they’re a lot lower than for those who went into the shops and purchased them there.”
When searching for secondhand equipment, a bag trying model new is a fine quality she’s searching for out — “I like issues that look model new. Many of those fantastically made luggage look model new for years. My stunning, Birkin bag seems to be model new, though we bought it in 1999 or one thing. I like my issues to final.”
Martha Stewart within the Fashionphile 2025 vacation marketing campaign.
Whereas Stewart doesn’t think about herself a purse collector per se — given her penchant for dwelling out of the automobiles she’s hopping out and in of — she leans closely into sneakers and coats. She additionally shared that she retains her attic full of garments she’s worn over the a long time from 1990 onward.
Through the years, Stewart, with a watch for style, has developed significantly — however she continues to remain true to her adoration of “easy, elegant garments.” When she first went public within the ’90s, Stewart wore Giorgio Armani fits and many Hermès — she nonetheless loves Hermès. For a extra glam look, Stewart usually turned to Brunello Cucinelli. Different manufacturers she’s been seen in embody Bottega Veneta, Max Mara and Libertine.
For equipment, Stewart usually turns to solitaire diamond earrings and easy rings, together with her prime jewellery manufacturers together with Van Cleef & Arpels’ pendants and Cartier, with the Tank watch in metallic bracelet and alligator straps, as a staple piece. And one among her favourite shoe manufacturers stays Manolo Blahnik — “I’ve worn them ever since he got here to America.”
