Abercrombie & Fitch has turned to luxurious Westernwear retailer Kemo Sabe for its newest partnership.
The Aspen-based Kemo Sabe, which operates six shops in Colorado, Wyoming, Utah, Texas and Montana, is thought for its premium boots, hats and Western attire.
The collaboration with A&F is for a ladies’s-only assortment of leather-based attire and equipment, denim denims and skirts and Western-inspired jewellery. A number of of the items embody embroidery and detailed stitching. The denim skirts can be found in each Traditional and Curve Love, Abercrombie’s common match that eliminates waist hole and options further room by way of the hip and thigh. The gathering additionally contains romantic clothes, assertion tops and equipment. It additionally marks Kemo Sabe’s first world retail collaboration, permitting it to develop past its personal shops within the west.
A glance from the Abercrombie x Kemo Sabe assortment.
Courtesy of Abercrombie & Fitch
“We have admired Kemo Sabe and proprietor Wendy Kunkle for years,” mentioned Corey Robinson, chief product officer at Abercrombie & Fitch Co. “She is somebody with an unbelievable imaginative and prescient and a novel grasp of buyer expertise. Having hung out of their Aspen retailer, there are loads of parallels between our manufacturers and clients. The Western pattern grew within the final yr, and, whereas Abercrombie has launched Pattern Edits which were Western-inspired, we wished one thing distinctive on this house.”
Robinson mentioned there are “few manufacturers extra synonymous with Western attire than Kemo Sabe. Additional, there may be such an genuine synergy with our personal heritage story — each iconic American manufacturers rooted in craftsmanship, high quality and timeless fashion.”
He added that the partnership “allowed each manufacturers to rejoice what they do greatest: Kemo Sabe’s iconic aesthetic mixed with Abercrombie’s experience in denim and attire. Every bit from the 12-piece assortment channels Kemo Sabe’s distinct design and heritage craftsmanship, paired with Abercrombie’s style-forward, high quality product.”
Wendy Kunkle, president and proprietor of Kemo Sabe, additionally pointed to the distinctive alternative to carry collectively two complementary companies. “We admire Abercrombie & Fitch tremendously,” she mentioned. “Abercrombie began as a looking and fishing retailer within the 1800s — each shops have wealthy American historical past related to their manufacturers, and don’t take themselves too critically. Abercrombie has been nothing however a pleasure to work with. We contemplate them not solely working companions, however mates. There’s nothing higher than working with somebody you belief and love.”
Particulars and elaborations are a part of the Abercrombie x Kemo Sabe assortment.
Courtesy of Abercrombie & Fitch
Neither Robinson nor Kunkle would say whether or not they’ll proceed to work collectively sooner or later and each stay centered on this launch.
“The aim is to have enjoyable with this collaboration and present Abercrombie & Fitch clients what Kemo Sabe is all about, and to indicate Kemo Sabe clients what Abercrombie & Fitch is all about,” Kunkle mentioned. Robinson added: “We’re centered on making this a profitable launch for each manufacturers. It has been a pleasure working with the Kemo Sabe group and we stay up for seeing our clients’ response to this assortment.”
The Abercrombie x Kemo Sabe assortment will retail for $50 to $500 and can be bought on the Abercrombie web site on Thursday earlier than rolling out to its shops on Nov. 6.
