This 12 months’s winners of the Digiday AI Awards reveal how synthetic intelligence is reshaping industries by accessibility, accountability and innovation. From making complicated instruments accessible to broader audiences, to establishing moral requirements and transparency, these organizations are defining what accountable AI seems like in observe.
The work of the winners exhibits that AI is driving measurable efficiency and effectivity whereas unlocking new inventive potentialities throughout media, advertising and marketing and design. Collectively, these winners are setting the benchmark for the way companies can harness know-how to steer with objective and form the way forward for clever innovation.
Canva, for instance, earned the Greatest AI Instrument award for remodeling how individuals create and collaborate by design. By integrating greater than 30 AI-powered capabilities into one seamless platform, Canva eradicated the fragmentation that usually slows inventive workflows.
Canva’s Magic Studio suite — spanning instruments like Magic Write, Magic Media and Canva Code — has been used over 20 billion instances, by everybody from small enterprise house owners to Fortune 500 groups. With partnerships throughout main AI labs and a robust give attention to protected, user-first innovation, Canva has redefined accessible, AI-driven creativity for over 240 million customers worldwide.
And Bloomberg Media Studios secured the Most Revolutionary Use of AI by a Writer award for its partnership with Boston Consulting Group to launch the CEO Radar. Utilizing AI from the Bloomberg Terminal, the software analyzed over 4,500 earnings calls to determine rising themes and shifts in company priorities throughout 300 subjects.
By evaluating CEO remarks with analyst questions, the Radar revealed how enterprise leaders are anticipating or reacting to market expectations. Distributed throughout Bloomberg platforms and world occasions, the challenge turned CEO discourse into predictive intelligence, reshaping how company technique and market sentiment are understood worldwide.
Vidmob’s partnership with Kellanova and MMA International that turned creativity right into a measurable progress driver earned them the award for Greatest Use of AI in Advertising Analytics. Utilizing AI to investigate greater than 400 adverts throughout 10 Kellanova manufacturers, Vidmob recognized 19 predictive inventive pointers that forecast efficiency with 83% accuracy.
Advertisements following these insights achieved greater than double the view-through price and an estimated 11% carry in ROI. The work proved that inventive effectiveness could be quantified, giving manufacturers a scalable framework to optimize content material and hyperlink creative decisions on to enterprise outcomes.
This 12 months’s winners showcase how AI is remodeling industries by accessibility, creativity and accountability. By setting new requirements for moral use and measurable affect, they’re redefining what accountable innovation seems like within the age of clever know-how.
Discover all of the winners of the 2025 Digiday AI Awards beneath.
AI Chief of the 12 months
Acxiom & Graham Wilkinson – Constructing the Trade’s AI OS
Greatest AI Instrument
Canva
Greatest AI-Pushed Marketing campaign
McDonald’s dominates breakfast utilizing an AI Agent
Greatest Inner Use of AI
MMA International & Monks’ A3 Initiative: Dave.com & Selection Resorts
Greatest Use of AI in Advertising Analytics
Vidmob’s AI Analytics Predicts Kellanova’s Advert Efficiency
Most Revolutionary Use of AI by a Model
106.3 The Fizz FM – Powered by Slice Wholesome Soda
Most Revolutionary Use of AI by a Writer
BCG & Bloomberg Media Studios – The CEO Radar
Most Revolutionary Use of AI by an Company
Jellyfish – AI-powered transformation
Most Accountable Use of AI
Vermillio: Constructing the Guardrails for the Generative AI Period
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