One of the vital widespread questions creators and types ask: “Is my engagement price good?”
The reply will depend on your follower depend. A 5% engagement price appears to be like very completely different for a neighborhood café with 500 followers than for a information writer with half one million.
That’s why we analyzed 52 million Fb posts throughout 213,000 accounts with over 6.9 billion engagements collectively, to see how engagement charges shift by follower tier. The consequence was a transparent image of what “good” appears to be like like — from below 1,000 followers all the best way as much as 1 million or extra.
⚡ Wish to discover extra metrics like attain, posting frequency, and development price? Try our Fb benchmarks software.
🔢 The common Fb account right now
- Median engagement price: 3.8%
- Common posting frequency: 34 posts per 30 days (~1 per day)
- Common follower development price: 0.5% per 30 days
- Median attain per submit: 365
That is the “typical” Fb account. However averages solely inform a part of the story. The extra helpful perception comes once you evaluate your personal efficiency to accounts of an identical dimension.
🧮 Find out how we calculate engagement charges in What’s Engagement Fee?
🪜 Engagement charges by follower tier
Listed here are the engagement charges to count on at every follower tier on Fb from nano to mega accounts.
0 – 1K followers: Early traction is private
- Engagement price: 8.8%
- Posting frequency: 19 posts/month or 4 to five posts per week
- Progress price: 0.7% per 30 days
- Median attain per submit: 21
At this stage, engagement is at its peak as a result of your viewers is usually individuals you recognize — associates, household, and early clients. They work together closely, which makes the speed look excessive.
In keeping with Buffer knowledge, the very best time to submit on Fb is 5 a.m. on Monday. Posts shared within the early morning usually get the very best media engagement of all the week.
🟢 Do that: Use this stage to construct the behavior of posting persistently. Experiment with completely different codecs (hyperlinks, textual content, photographs, video) and observe what sparks probably the most interplay. Don’t overthink efficiency — consistency is the actual win right here.
📖 Be taught extra about your greatest time to submit in Finest Time to Publish on Fb: Up to date for 2025
1 – 5K followers: Broadening your circle
- Engagement price: 5.6%
- Posting frequency: 23 posts/month or ~5 per week
- Progress price: 0.1% per 30 days
- Median attain per submit: 129
As your viewers expands past your shut circle, engagement naturally dips. That’s not a failure — it’s an indication that you simply’re beginning to attain a wider, much less personally related group.
🟢 Do that: Sustain a gradual posting rhythm and begin noting which forms of posts carry out higher. At this stage, optimization issues: take a look at your top-performing posts and create variations.
5 – 10K followers: Discovering repeatable wins
- Engagement price: 4.7%
- Posting frequency: 35 posts/month (~1 per day)
- Progress price: 0.2%/month
- Median attain per submit: 271
Engagement charges proceed to dip barely, however you’re now reaching tons of per submit. That is the place patterns begin to emerge — you’ll doubtless discover sure subjects, visuals, or codecs persistently outperforming others.
Be aware the content material sorts that carry out greatest. We discovered that posts with images are likely to get 34.7% extra engagement than text-based posts and 43.8% extra engagement than video posts.
🟢 Do that: Determine repeatable codecs (like templates, sequence, or hooks) to scale with out reinventing the wheel every week.
📖 Be taught extra about which codecs carry out greatest in Information Exhibits Finest Content material Format on Social Platforms in 2025: Tens of millions of Posts Analyzed
10 – 50K followers: Momentum with scale
- Engagement price: 4.6%
- Posting frequency: 56 posts/month (~2 per day)
- Progress price: 0.5%/month
- Median attain per submit: 629
At this stage, you’re getting actual traction — 1000’s of individuals reached month-to-month. Engagement price holds regular, however the uncooked variety of interactions is way bigger.
🟢 Do that: Contemplate boosting posts which can be already doing effectively to increase attain. Natural engagement is powerful right here, however advertisements can amplify your winners.
📖 Be taught extra about tips on how to increase your content material in How one can Run Fb Advertisements: Newbie’s Information to Promoting on Fb
50 – 100K followers: Viewers maturity
- Engagement price: 4.3%
- Posting frequency: 107 posts/month (~3 to 4 per day)
- Progress price: 0.2%/month
- Median attain per submit: 1,646
Your content material is reaching 1000’s, however development slows and posting frequency climbs. This displays how aggressive the feed is at greater ranges.
🟢 Do that: Deal with high quality alerts (feedback and shares) over self-importance metrics. They carry extra weight in Fb’s algorithm at this scale.
100 – 500K followers: Excessive visibility, decrease price
- Engagement price: 3.9%
- Posting frequency: 179 posts/month (~6 per day)
- Progress price: 0.1%/month
- Median attain per submit: 2,846
Right here, engagement appears to be like decrease in proportion phrases, however every submit nonetheless pulls in 1000’s of interactions. Sustaining high quality and quantity turns into the actual problem.
🟢 Do that: Construct programs — whether or not by scheduling instruments, templates, or a content material staff — to maintain posting with out sacrificing high quality.
📖 Begin with scheduling and add it to your system with How one can Schedule Fb Posts in 3 Simple Methods (+ Save Hours Each Week)
500K – 1M followers: Scale brings stress
- Engagement price: 4.2%
- Posting frequency: 302 posts/month (~10 per day)
- Progress price: 0.0%/month
- Median attain per submit: 8,800
At this level, attain skyrockets, however development plateaus. Engagement percentages tick up barely, however at such scale, sustaining connection is tough.
🟢 Do that: Prioritize content material that builds loyalty — group posts, stay periods, behind-the-scenes — as an alternative of simply quantity.
1M+ followers: Big attain, regular charges
- Engagement price: 3.8%
- Posting frequency: 436 posts/month (~14 per day)
- Progress price: 0.7%/month
- Median attain per submit: 15,683
Huge audiences imply large baseline attain. However engagement plateaus, and quantity is excessive. At this tier, programs and groups are sometimes important.
🟢 Do that: Steadiness attain with belief. Be selective about sponsored posts and prioritize codecs that spark significant interactions.
Why engagement modifications as accounts develop
Smaller accounts usually see greater engagement as a result of audiences are tighter-knit and extra private — your dad and mom, prolonged household and greatest buddy from kindergarten.
As follower counts climb, engagement charges dip — however absolute interactions develop.
That’s why probably the most helpful benchmark is the one which matches your tier, not accounts 10x your dimension.
What these benchmarks imply for you
With a pointy give attention to Fb, you’ll be able to see regular development on Fb.
- For small accounts: give attention to constructing habits and experimenting.
- For mid-sized accounts: optimize your content material combine and double down on codecs that work.
- For bigger accounts: put money into programs, retaining viewers loyalty, and sustainable workflows.
Progress on Fb isn’t linear — however consistency pays off at each stage.
🤔 Curious how your account stacks up? Discover the total dataset with our Fb benchmarks software.
