Lululemon continues to broaden its attain with the nation’s main sports activities groups.
The Vancouver-based energetic life-style model has partnered with the Nationwide Soccer League to create an attire assortment for all 32 groups. This comes on the heels of the model additionally increasing its fan attire to all 32 of the groups inside the Nationwide Hockey League earlier this month.
The NFL assortment will characteristic attire and equipment for women and men. The assortment will embrace core Lululemon merchandise from its Outline, Scuba, Align and Regular State collections, amongst others.
“Along with Fanatics, we’re introducing an elevated assortment that redefines fashionable fan attire and is uniquely designed for on a regular basis consolation,” mentioned Renie Anderson, government vice chairman and chief income officer on the NFL. “Lululemon boasts a loyal fan base constructed on tradition, significant connections and innovation, qualities that totally replicate the NFL.”
The gathering can be out there starting Tuesday on NFLShop.com, Fanatics.com, group shops and stadium shops. It is going to even be out there internationally on native NFL Store websites.
Joe Montana and his household.
Courtesy of Fanatics
“True NFL followers put on their satisfaction. For them, fan gear is greater than attire, it’s a badge of loyalty and a strategy to immediately join with a group that is sort of a household,” mentioned Celeste Burgoyne, president, Americas and international visitor innovation at Lululemon. “We seemed to honor that passionate devotion, and are thrilled to be a part of that ritual discovered all through the NFL season.”
To introduce the gathering, former in style NFL gamers, together with Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho, are featured within the “Welcome to the Fam Membership” model marketing campaign, spotlighting the households behind the athletes.
